Social media

agency, based in

Glasgow…

HELLO

We provide social media consultancy, outputs,

optimisation for blue-chip clients

Nothing New

Definition of a social network:

A platform or place allowing people to come together and share information

Nothing new

Never bigger

• Facebook has 200m users

• Over 1 bn accounts registered

• 800k+ Britons network each month via mobile

 

Never bigger

Evolving fast

Social Space(s)

Evolving fast

Future social spaces

Social space(s)

Evolving fast

So with all this traffic, they’re raking it in?

WRONG!

Whilst revenue are high, facebook making lossdespite revenues of $300m in ’08

YouTube - losing $1.65m per day. (Techcrunch)

Twitter- Still no business model or real revenues

Yahoo with a similar visitor volume to facebook and has revenues of over $7bn. (Yahoo)

Wrong

So how can brands get involved effectively?

Embrace your audience on their terms

• Engage

• Empower

• Enlighten

 

Golden Rules

For example…

3.2m views 50% interaction rate

Piggy-back

But there’s no place

like home…

Or lead the way…

Racing UK brings you Race-talk.co.uk

eircom brings you SoccerRepublic

eircom brings you SoccerRepublic

• Partners / sponsors

• Tactical Advertising

• Subscription for premium content

• UGC submission

And it costs a fortune, right?

Added valueReal-time research / feedback

Word-of-mouth advocacy

Cost of standing still

And it costs a fortune, right?

Tencent a chinese social networking platform with a completely different business model. Tencent’s network makes $1.2 billion in revenue.

Only 12% of that is from web advertising

Return on Investment

Niche communities built either by or with the help of corporate sponsors

More professional content

More engagement

More fun

The future: small is beautiful

© Copyright Huzu 2008, Confidential 31

Thank you

Thank you