BECAUSE IT MATTERS

VIDEO 45”CLICK HERE

Marketing

Director

Strategic Planning

Manager

New Product Manager

Project Manager

Creative and Media

Director

Adults 21-25 years

POSITIVE SOCIAL IMPACT

CONNECTED STAND UP FOR BELIEVES

OPEn TO NEWBRANDS

WINE CONSUMER

RESEARCH

TASTE: 83%

28% drink daily

43% drink ONCE

A WEEK

71% LIKES FRUITY

FLAVOR

LABEL AND IMAGE

ALWAYS UP FOR A DRINK

SHEENA

EDWARD

NEW PRODUCT

2 Version - Bag and Sixpack

Crown Cork

7 Flavors

8% Alcohol

WHITE AND REDWINE

TVRADIODIGITAL

STRATEGY

1 2 3 4 5 6 7LAUNCH LAUNCH MAINT. MAINT. MAINT. SPONSOR

30%6.6%

JANUARY 2016

50%

JULY 2016

CAMPAIGNFACEBOOKTWITTERINSTAGRAM#BECAUSEITMATTERS

WEBSITE

SPONSOR

MEDIA

LAUNCH

MEDIAMAINTENANCE SPONSORSHIP

+17

CREATIVE CONCEPT

PRINT ADS

PRINT ADS

Print ads causes

Print ads causes

WEBSITE

MOBILE APP

socIAL INTEGRATIONInfosChatCommunityContent generationDeliveryTaxi integrationCheck inFriends in place

VIDEO 15”CLICK HERE

SPONSORSHIP

DAFT PUNK TOUR BY Y RAYMOND

15 cities in 2 MONTHSNO TICKETS SALEMEDIUM VENUES

GOAL: CREATE AWARENESS AND HAVE MORE POSSIBILITIES TO PROMOTE Y

DIGITAL CONTESTS

EXCLUSIVE PRE-DISTRIBUTION

ENGAGEMENT USING THE BAND

SPECIAL LAUNCH

Y ARE WE READY?

BECAUSE IT MATTERS!

THANK YOU