Post on 23-Jan-2023
transcript
Beginning and Ending the Speech
Chapter 10The Art of Public Speaking by Stephen Lucas
Introduction to SpeechMcHenry County College – Ron Compton
Beginning and Endingthe Speech
Objectives - Know & Do
• Goals of Introduction
Methods to Achieve Goals
• Goals of Conclusion
Methods to Achieve Goals
Beginning and Endingthe Speech
Importance of Introductionto Audience
• Captivates Listeners – Relates to Them
• Convinces Listeners – Worth Listening
• Conditions Listeners – Understand Speech
Beginning and Endingthe Speech
Importance of Introductionto Speaker
• Influence Audience – Critical Chance
• Make Good, Strong First Impression
• Build Confidence, Momentum in Speaking
Beginning and Ending the Speech
“The Force”Volkswagen
Super Bowl, Feb. 2, 2011(1:02)
Volkswagen via YouTube.com
Beginning and Ending the Speech
“Monks”Xerox
Super Bowl, 1975(1:00)
Xerox via YouTube.comNeedham Harper Steers
One of ESPN's Top 10 Super Bowl Commercials of All Time
One of Top 25 of 20th Century
Beginning and Endingthe Speech
Introduction – Objectives
• Creatively Get Attention & Interest
• Reveal, Relate Topic, Importance - Audience
Use Quotation, Rhetorical Question
Startle, Surprise, Statistic
Arouse Curiosity, Suspense
Use Visual/Audio Aid
Beginning and Endingthe Speech
Introduction – Objectives . . .
• Attention & Interest, Relate Topic, continued
Tell Story
Occasion
Event – Historical or Recent
Participation
Previous Speaker
Humor
Beginning and Endingthe Speech
Introduction – Objectives . . .
• Establish Credibility & Goodwill
Qualification, Experience, Research
Identify - Audience, Things in Common
Spirit to Help, Best Interest
• Preview the Body of the Speech
Main Points
Beginning and Ending the Speech
1. Awareness Test Watching Basketball
(1:00)
Beginning and Endingthe Speech
Importance of Conclusionto Audience
• Understands that Speech is Ending
• Last Chance for Comprehension
• Last Chance for Evaluation
Beginning and Endingthe Speech
Importance of Conclusionto Speaker
• Influence Audience – Critical Chance
• Make Strong, Last, Memorable Impression
• Speaker’s Climax of Confidence & Impact
Beginning and Endingthe Speech
Conclusion – Objectives
• Signal the End of the Speech • Reinforce Central Idea Summary – Review Main Points
• Round Out Ending Link to Introduction, Tell Story, etc.Make Quotation, Dramatic Statement Crescendo or Dissolve – Powerful End
Beginning and Ending the Speech
An effective speech has a creative, strong, carefully planned and memorable Introduction and Conclusion.
Based on audience analysis, the best methods are used to achieve the critical objectives of the Introduction and Conclusion.
Review
Beginning and Ending the Speech
Introduction -Your
Appetizer!
Adapted from Ann Wylie Wylie’s Writing Tips, Nov., 2007
10-20%
Beginning and Ending the Speech
Body -Your
Entree!
Adapted from Ann Wylie Wylie’s Writing Tips, Nov., 2007
70 – 85%
Beginning and Ending the Speech
Conclusion -Your
Dessert!
Adapted from Ann Wylie Wylie’s Writing Tips, Nov., 2007
5-10%
Beginning and Endingthe Speech
Introduction – Objectives
• Creatively Get Attention & Interest
• Reveal the Topic
• Relate to Audience
• Establish Credibility & Goodwill
• Preview the Body of the Speech
Beginning and Endingthe Speech
Conclusion – Objectives
• Signal the End of the Speech
• Reinforce the Central Idea
• Round Out the Ending