Text by Profs. M. Czinkota, I. Ronkainen, Text by Profs. M. Czinkota, I. Ronkainen, and M. Moffettand M. MoffettMultimedia Presentation byMultimedia Presentation byProf. Milton PressleyProf. Milton PressleyThe University of New OrleansThe University of New Orleans
The International Business The International Business ImperativeImperative
Text by Profs. M. Czinkota, I. Ronkainen, Text by Profs. M. Czinkota, I. Ronkainen, and M. Moffettand M. MoffettMultimedia Presentation byMultimedia Presentation byProf. Milton PressleyProf. Milton PressleyThe University of New OrleansThe University of New Orleans
• To understand the history and impact of To understand the history and impact of international businessinternational business
• To learn the definition of international businessTo learn the definition of international business • To recognize the growth of global linkages todayTo recognize the growth of global linkages today• To understand the U.S. Position in world trade and To understand the U.S. Position in world trade and
the impact international business has on the the impact international business has on the United StatesUnited States
• To appreciate the opportunities and challenges To appreciate the opportunities and challenges offered by international businessoffered by international business
International Business: International Business: Opportunity and ConflictOpportunity and ConflictInternational Business: International Business: Opportunity and ConflictOpportunity and Conflict• Globalization creates wealth and Globalization creates wealth and
benefits benefits • Critics say it increases the wealth Critics say it increases the wealth
of corporations and investors at of corporations and investors at the expense of the poor, and does the expense of the poor, and does other damage to society in generalother damage to society in general
The Need for International The Need for International BusinessBusinessThe Need for International The Need for International BusinessBusiness• Failure to become part of the global Failure to become part of the global
market assures a nation of declining market assures a nation of declining economic influence and a deteriorating economic influence and a deteriorating standard of livingstandard of living
A Definition of International A Definition of International BusinessBusinessA Definition of International A Definition of International BusinessBusiness• International BusinessInternational Business
• SatisfactionSatisfaction• Across National BordersAcross National Borders• International TransactionsInternational Transactions
Figure 1 – Growth of World Output and Trade 1897-2000Figure 1 – Growth of World Output and Trade 1897-2000Figure 1 – Growth of World Output and Trade 1897-2000Figure 1 – Growth of World Output and Trade 1897-2000
A Definition of International A Definition of International BusinessBusinessA Definition of International A Definition of International BusinessBusiness
• Sales of foreign affiliates of Sales of foreign affiliates of Multinational CorporationsMultinational Corporations are twice as high as global are twice as high as global exportsexports
The Current U.S. International The Current U.S. International Trade PositionTrade PositionThe Current U.S. International The Current U.S. International Trade PositionTrade Position• U.S. Is a Market for the World, U.S. Is a Market for the World,
The Current U.S. International The Current U.S. International Trade PositionTrade PositionThe Current U.S. International The Current U.S. International Trade PositionTrade Position• The Impact of International Business The Impact of International Business
on the United Stateson the United States • Macroeconomic LevelMacroeconomic Level• Microeconomic LevelMicroeconomic Level
The Current U.S. International The Current U.S. International Trade PositionTrade PositionThe Current U.S. International The Current U.S. International Trade PositionTrade Position
• Globalization: Globalization: the watchwordthe watchword
The Structure of the BookThe Structure of the BookThe Structure of the BookThe Structure of the Book•Part 1: Introduces the importance of Part 1: Introduces the importance of
international business; discusses the international business; discusses the interaction between international interaction between international business and the nation-state; and business and the nation-state; and addresses policy, political, legal, and addresses policy, political, legal, and cultural issues. cultural issues.
•Part 2: Presents the theoretical Part 2: Presents the theoretical dimensions of international trade and dimensions of international trade and investment and explains the effect of investment and explains the effect of international economic activities on a international economic activities on a country. country.
The Structure of the BookThe Structure of the BookThe Structure of the BookThe Structure of the Book• Part 3: Covers the macroenvironment for Part 3: Covers the macroenvironment for
international business and highlights the international business and highlights the role of the international monetary system, role of the international monetary system, economic integration, and economic economic integration, and economic development. development.
• Part 4: Presents the research activities Part 4: Presents the research activities required to properly pre-pare for required to properly pre-pare for international business and lays out the international business and lays out the options for market entry. options for market entry.
• Part 5: Addresses all the business Part 5: Addresses all the business management issues relevant to management issues relevant to international business, using a strategic international business, using a strategic and applied perspective. and applied perspective.
