© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 1

CMI Analytics Report

July 2012

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 2

What Happened in August 10 Specialty Report Released

• Press Release pushed out, link included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn• Report covered by MM&M and Pharmalot

Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360• Link to article included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn

POV on direct mail marketing released to clients & employees• Link to POV included in The Scoop 8/15• POV was posted on CMImedia.com

Eileen O’Brien used CMI/Compas report “Engaging Nurse Practitioners and Physician Assistants Using HCP-Level Promotional Access and Preferences” as central focus for her SirenSong blog article

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 3

10 Specialty ReportSince the 10 Specialty Report was released, we have received over 150 requests for the report via the CMIMedia.com request form*

*As of 8/24/2012

37%

8%28%

2%

3%

7%

15%

Breakdown of Leads

PharmaPubsAgencyGovernmentSchoolsConsultantsOther

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 4

Analysis of Social Media Sites Twitter – Number of followers rose again this month. Facebook – Number of “likes” rose slightly again in August. LinkedIn – Followers on LinkedIn rose for CMI, but remained level

for other companies• CMI LinkedIn page broke 400 followers

YouTube – New views on YouTube are down from June, however TEDMED videos are attracting more views and are now all in top 10 viewed.

POVs – ‘Do Not Track’ Privacy POV distributed to clients. Press Articles –

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 5

Twitter, Facebook

Jul-2012 Aug-20120

50

100

150

200

250

300

350

400

450

FollowersFollowing

Jul-2012 Aug-2012104

104.5

105

105.5

106

106.5

107

107.5

Facebook

Likes

Twitter

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 6

More Facebook Stats

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 7

LinkedIn (Followers), YouTube (Views)LinkedIn YouTube

Jul-2012 Aug-20120

50

100

150

200

250

300

350

400

450

CMICompasSingularityInfoCures

Readership & Breakdown for PM360

*includes Pharmaceutical, Device, Diagnostic, Equipment & Product companies**includes Market research, Creative/Design firms, Consultants, Government Agencies, Law firms, Trade Associations, etc.

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 9

CMIMedia.com: Key Findings

Visits, Unique visits, pageviews, and new visits all increased in August vs. avg monthly• Majority of site visit increase came from users referred from

pharmalot.como Users coming from Pharmalot were referred from the CMI 10 specialty

report that featured a link to our website– Users only came to the site from August 14th-18th with 52% of the visits on

August 14th.

There was an increase in visits this month from linkedin.com, prbweb, and t.co

Still no correlation between the average duration on site and when postings occur for any particular day

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 10

Overview – Aug vs. 2012 Average Monthly

There was an overall increase in activity in the month of August

Metric Avg Jan-July August %change

Visits2,114 2,838 +34%

Unique Visits1,313 1,726 +31%

Page Views6,767 7,143 +6%

Pages/Visits3.2 3.00 -6%

Avg. Visit Duration

2.59 2.29 -12%Bounce Rate

34.94% 35.42% -1%% New Visits

59.61% 63.99% +7%

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 11

Overview of Traffic

8/1: Crowdsourcing email promoting Buying Services posted internally to employees, Twitter, Facebook & LinkedIn

8/9: posted article from The Scoop on Facebook

8/13:10 Specialty Report press release pushed out-Link included in The Scoop, CMImedia.com, Twitter, Facebook & LinkedIn

8/15:POV on direct mail marketing- link included in The Scoop, CMImedia.com, Twitter , Facebook & LinkedIn

8/16:Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360- link included in The Scoop, CMImedia.com, Facebook, Twitter & LinkedIn

8/16:MM&M covered our 10 Specialty reportposted: on The Scoop, CMImedia.com, Facebook, Twitter & LinkedIn

8/16:ByDoctor® Promotional Accessibility Analysis Report on NPs/PAs - posted on CMIMedia.com, Facebook, Twitter, & LinkedIn

8/17:Pharmalot covers 10 Specialty ReportPosted: Twitter, Facebook, LinkedIn & CMImedia.com

8/23: Crowdsourcing email promoting Project Coordinator, ByDoctor and Data Assets posted internally to employees, Twitter, Facebook & LinkedIn

8/22:Eileen O’Brien used CMI/Compas report Eileen tweeted article & used @CMI_Media handle- article posted on FB, Twitter, CMIMedia.com

8/23,8/27,8/30,8/31: posted article from The Scoop on Facebook

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 12

REFERRAL VISITS:

The traffic from m:localhost:81, t.co and Compasonline.com were the top 3 pages that had the most pages/visit in August • Users coming from m,localhost:81 are coming from TEDMED

2012 page.• The majority of t.co users were referred to the Research Reports

tab in the Insights section of the website as well as the POV entitled “Effectiveness of Direct Mail Marketing to HCPs” posted 8/14.

In August, visits from m.localhost:81 had the longest duration followed by compasonline.com and t.co• Outside of the previously mentioned sites, PR Web is

the only other site that drove a higher than monthly average visit duration.

There were three new referral sites in August: FDAweb.com, m.localhost:81 and Pharmalot.com• M.localhost:81 has to do with TEDMED• FDAweb.com, is a food drug administration news, review,

compliance website. In August, PRweb.com, phillyadclub, and t.co drove higher

than average site visits• The majority of t.co referrers came from the Research Reports

tab in the insights section of CMImedia.com.

© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.Page 13

Conclusions

10 Specialty Report Released• Press Release pushed out, link included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn• Report covered by MM&M and Pharmalot

Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in PM360• Link to article included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn

POV on direct mail marketing released to clients & employees• Link to POV included in The Scoop 8/15• POV was posted on CMImedia.com

Eileen O’Brien used CMI/Compas report “Engaging Nurse Practitioners and Physician Assistants Using HCP-Level Promotional Access and Preferences” as central focus for her SirenSong blog article