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© 2012 IBM Corporation
IBM PureSystemsA new family of expert integrated systems
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© 2012 IBM Corporation2
On a Smarter Planet, technology innovation redefines industries
Trading
Traffic Control
FraudPrevention
LawEnforcement
© 2012 IBM Corporation3
As IT moves to the strategic center of businessThe model must shift to Smarter Computing
Traditional Computing
Bu
sin
ess
inn
ova
tio
n
Technology Innovation
Smarter Computing
Smarter with:• Built-in expertise
• Ability to sense and anticipate
• Systems of engagement
© 2012 IBM Corporation4
You experience the barriers of time, cost and risk todayAligning IT and business goals
Getting Up and Running• 2-3 months to specify and procure • 2-3 months to integrate, configure
and deploy
Development Operations• 3-6 months to go from
development to production
Ongoing Effort• 1-3 months to troubleshoot and tune• Ongoing effort and downtime to
maintain, scale and upgrade
IT Reality
Business Goals
Typical Results: • 34% of new IT projects (US) deploy late• 55% experience application downtime for
major infrastructure upgrades once deployed
• Driving business innovation• Make new markets• Respond to competitive
threats• Enhance the customer
experience
Grow top and bottom line by:
From a commissioned study conducted by Forrester Consulting on behalf of IBM
© 2012 IBM Corporation5
Only 1 in 5 can allocate more than half their IT budget to innovation
Least efficient data centersUse of new technology:43% first and fast technology adoption1% move virtual machines to meet desired
outcomes21% use storage virtualization3% use a storage service catalog (tiered
storage)
Results:
65%
New projects
Maintaining existing infrastructure
35%
Most efficient data centersUse of new technology:86% first and fast technology adoption58% move virtual machines to meet desired
outcomes93% use storage virtualization87% use a storage service catalog (tiered
storage)
Results
47%
53%New projects
Maintaining existing infrastructure
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
© 2012 IBM Corporation6
Clients have tried various approaches to close the gap
Client-tunedSystems Appliances Cloud
FlexibilityControl
SimplicityRapid Deployment
AgilityElasticity
Time and Expense Required
Single PurposeShared
Dependence
What if you could have the best of all three?
Benefits
Challenges
© 2012 IBM Corporation7
The time has come for a new breed of systemsSystems with integrated expertise and built for cloud
Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system
Built-in ExpertiseCapturing and
automating what experts do – from
the infrastructure patterns to the
application patterns
Simplified Experience
Making every part of the IT lifecycle easier - with integrated management of the entire system and a
broad open ecosystem of optimized solutions
© 2012 IBM Corporation9
Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize yourinfrastructure
Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value
Announcing the first two members of the IBM PureSystems family
© 2012 IBM Corporation10
IBM PureSystems integration by design
ServersStorage
Networking
Virtualization
Management
Development
Middleware
DeploymentApplications
Optimizes the complete solution stack:
• All hardware and software components factory integrated and optimized
• Single point of unified lifecycle management
• Integrated monitoring & maintenance
• Integrated and elastic application and data runtimes
• Application patterns allocate system resources for optimal performance, security and reliability
• Fully virtualized and built for cloud
• Storage tuned to data needs
© 2012 IBM Corporation11
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system
IBM PureSystems “patterns of expertise”
Patterns deliver superior results:
• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors
Through unmatched expertise in:• System design• Infrastructure management• Application deployment• Data management• Datacenter management• Application management
• High availability and scalability
• Security• Storage optimization• Networking• Cloud
© 2012 IBM Corporation12
IBM PureSystems “patterns of expertise”Example: Web Application Deployment Pattern
Captures:• IBM’s decades of experience in helping clients design, build and
deploy new business applications
What is it?• Codified best practices for presetting configuration options by type of selected
Web application (e.g., high availability, high security, etc.)
What do you do?• Bring your data and application code, select the type of application you
want and everything else is handled for you in the background
What do you NOT have to do?• Understand the interdependencies and connections between your database,
application server, management, security, and the rest of the middleware• Manually engage in the real-time management of your infrastructure
Result: Speed deployment of Web applications by 20-30x!
Clients have experienced 20-30x faster application deployments with IBM's patterns of expertise which are included in IBM Troy AS
© 2012 IBM Corporation13
IBM PureSystems extensible with “patterns of expertise”Including built-in cloud capabilities
Platform Patterns
Expertise across the middleware
and infrastructure
Infrastructure Patterns
Expertise across the compute
resources
IBM PureFlex System
IBM PureApplication System
ProvisioningStorage optimization ScalabilityUpgradability
ProvisioningStorage optimization ScalabilityUpgradability
Built-in with flexibility
Available through PureSystems Centre
Cloud platform management
Application Patterns and
ImagesAvailable patterns images from IBM
and Partners
Web application deploymentDatabase deployment
100+ ISV business applicationsBusiness intelligenceBusiness process managementWeb experienceMore to come in 2012…
Images available for client tuning
Images available for client tuning
© 2012 IBM Corporation14
IBM PureSystems simplified experience
• Single product streamlines ordering, tracking, receiving, installing and running
• Factory installed, fully packaged solutions drive simple setup (pull it out of the box, plug it in and boot it up)
• Management integration across system
• Single point of contact for support
• Upgrade with zero downtime based onintegrated patches and system design
• PureSystems Centre – an online catalog of applications and patterns.
• A broad open ecosystem of optimized solutions
New client experience:
© 2012 IBM Corporation15
What does it mean for you?
Agility
• Get up and running in hours, cutting months off deployment time of new application projects.
Efficiency
• Deploy twice as many applications per square foot of data center space
• Accelerate industry capabilities with solutions from a broad open ecosystem • Manage all physical and virtual
resources from a single user interface
Control
• Lower risk and costs with automated
• Maximize flexibility with choice of architectures, and open standards
• Intelligently manage cloud environments
Simplicity
• Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise
• Free up time from procuring, supporting, testing & deploying assets
• Reduce lifecycle maintenance and minimize downtime.
• Elastically adapt to workloadspikes without overbuying
• Maintain more quickly and easily with integrated system patches
provisioning and seamless scalability with security and resiliency
© 2012 IBM Corporation16
Consolidate
More efficiently consolidate systems and applications to reduce operating expenses
Optimize
Better tune and automate systems and applications to improve application performance, scalability and reliability
Accelerate Cloud
Launch self-service applications efficiently in a secure, and integrated cloud environment
Innovate
More rapidly deliver new applications and services to meet new business needs
ConsolidateAccelerate
Cloud
InnovateOptimize
IBM PureSystems enable multiple client initiativesUsing a consistent, standardized approach
© 2012 IBM Corporation17
Initiative Use Case EXAMPLE Troy Value
Consolidate infrastructure to a single infrastructure system
PureFlex System can deploy more than twice as many virtualized applications per square foot of data center
Support reallocation of compute, storage and network resources on demand
Improved agility to handle demand spikes across workloads and drive greater utilization
Deploy new web application
PureApplication System with web application deployment pattern of expertise can yield up to 20-30X faster deployment with reduced risk
Deliver IT servicesDeeply integrated Cloud deployment and application infrastructure and server virtualization can reduce time to provision from 45 days to minutes
Consolidate
Accelerate Cloud
Innovate
Optimize
Examples of IBM PureSystems use cases
© 2012 IBM Corporation18
IBM PureFlex System
IBM PureApplication System
Business Process as a ServiceSoftware as a Service
Business Process as a ServiceSoftware as a Service
Platform as a ServicePlatform as a Service
Infrastructure as a ServiceInfrastructure as a Service
DesignDesign DeployDeploy ConsumeConsume
20-30X faster deployment with application patterns expertise
Accelerate adoption of private clouds with built-in virtualization and superior automation
Built for cloud
© 2012 IBM Corporation19
Extensibility from the broadest ecosystem is made easy
* Unix/Linux and Windows applications
New IBM PureSystems Centre:Gain access to a broad community
of IBM and certified partner expertise
Download optimized, deployable application patterns from 100+ leading ISV partners
Search by solution area, industry or system
Also run your existing applications today*
The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.
© 2012 IBM Corporation20
• 19 years as top U.S. patent recipient
• Since the beginning of 2000, we’ve spent nearly $70 billion in research and development
• 250k technical experts worldwide
• Market leading systems and software
• Global financing with flexible payment options
• Commitment to open standards
• Broad open ecosystem of 120k partners
100 years of experience delivering essential IT
© 2012 IBM Corporation21 © 2012 IBM Corporation
Take the next step….
Prove the value and begin your
journey with IBM PureSystems:
Visit www.ibm.com/puresystems to learn more
Join the conversation about this new category of computing:
Twitter: @IBM PureSystems
Hashtag: #IBMPureSystems or #expertintsys
YouTube Channel: expertintegratedsys
Blog: expertintegratedsystemsblog.com
© International Business Machines Corporation 2012 International Business Machines Corporation New Orchard Road Armonk, NY 10504 IBM, the IBM logo, PureSystems, PureFlex, PureApplication and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml All rights reserved.
© 2012 IBM Corporation
© 2012 IBM Corporation24
Smarter Planet opens a new era for Information Technology
Process-Centric era Information-Centric era
Business processes automation Focused on bottom-line improvement
through SG&A reduction Typically long business cycle Terabytes of largely structured data
Real-time pattern based action Focused on top-line growth through
revenue acquisition Reactive for shorter product cycles Zettabytes of largely unstructured data
© 2012 IBM Corporation25
IT Needs• Deliver new
capabilities faster• Shift resources from
maintenance to transformation
• Control growing complexity
What are today’s pressures and realities
Business Demands• Address opportunities
more quickly• Drive business
innovation• Leverage technology
more strategically
Consumerization• Mobility• Social business• Iterative solutions
© 2012 IBM Corporation26
Clients struggle to overcome barriers of time, cost and risk
Phase Time (days) Budget
Specify/design 73 - 96 14% - 16%
Procure 57 - 112 19% - 21%
Implement 74 – 93 12%
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12%
Backup 44 – 108 10%
Tune 89 – 98 9% - 10%
Management 67 – 110 9 – 10%
Typical IT Project Time and Budget Top Causes of Project Delays
Hardware
Troubleshooting and tuning production environment
Integration, configuration and testing of the infrastructure
Installation, cabling and network access for the environment
Software
Integration, configuration and testing of applications
Integration, configuration and testing of middleware
Configuration, build and deployment of applications
45%
45%
29%
41%
35%
34%
34% of new IT projects (US) deploy late
From a commissioned study conducted by Forrester Consulting on behalf of IBM
© 2012 IBM Corporation27
Specify/DesignTakes 2-3 months for an IT infrastructure system
ProcureSoftware & hardware ordered separately taking 1-3 months
IntegrateComponents arrive as “bag of parts” requiring months of integration, configuration & optimization
DeployCan take weeks to months
Customize/TuneMeeting SLAs requires customization and
ongoing tuning
ScaleLack of dynamic elasticity results in
cumbersome re-allocation of resources
ManageManaging and monitoring with multiple
tools is time consuming
MaintainSeparate fixes require separate testing
UpgradeMonths to plan, procure and test with the
potential for hours or days of downtime
Building custom systems is difficultUp & Running
Ongoing Effort
Development Operations
ProvisionUp to a month or more for a development or test environment
ConfigureConfiguration and customization of pre-packaged components is error prone and can take months
*Durations take from a commissioned study conducted by Forrester Consulting on behalf of IBM
© 2012 IBM Corporation28
Expert integrated systems:
Combine the flexibility of a general purpose system, the elasticity of cloud and the simplicity of an appliance tuned to the workload
Fundamentally changing theexperience and economics of IT
The time has come for a new breed of systemsSystems with integrated expertise and built for cloud
1 of 2 that would replace single chart in base flow
© 2012 IBM Corporation29
Expert integrated systems have unique attributes
Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system
Built-in ExpertiseCapturing and automating what experts do – from the infrastructure to the application
Simplified Experience
Making every part of the IT lifecycle easierIntegrated management of the entire systemA broad open ecosystem of optimized solutions
2 of 2 that would replace single chart in base flow