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© 2013 by the McGraw-Hill Companies, Inc. All rights reserved. Chapter 6A Chapter 6A Social Media and E- Social Media and E- Commerce Commerce
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Chapter 6AChapter 6A
Social Media and E-CommerceSocial Media and E-Commerce
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Learning ObjectivesLearning Objectives6.16.1 Explain the various types of social media that Explain the various types of social media that
exist on the Web, including social exist on the Web, including social networking, social bookmarking, blogging networking, social bookmarking, blogging and and wikiswikis
6.2 6.2 Define business-to-consumer and business-Define business-to-consumer and business-to-business e-commerce, and discuss how to-business e-commerce, and discuss how businesses can use social media and the businesses can use social media and the Internet Internet to reach their customersto reach their customers
6.3 6.3 Describe ways that businesses and Describe ways that businesses and individuals can use cloud computing servicesindividuals can use cloud computing services
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Social MediaSocial Media• Social media Social media :: “Social” refers to interactions and “Social” refers to interactions and
“media” refers to methods and services used to “media” refers to methods and services used to support those interactionssupport those interactions
• You cannot completely You cannot completely control the security and control the security and privacy of what you privacy of what you shareshare
• Only share information Only share information you have the legal right you have the legal right to shareto share
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Types of Social MediaTypes of Social Media• Social networkingSocial networking:: Web sites where users create Web sites where users create
connections to share personal information and ideasconnections to share personal information and ideas• Social bookmarkingSocial bookmarking:: Services where users tag Services where users tag
articles and Web pages they find interestingarticles and Web pages they find interesting• BloggingBlogging:: Services for publishing participants’ essays Services for publishing participants’ essays
and leave comments about essaysand leave comments about essays
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Types of Social MediaTypes of Social Media• WikisWikis: : Collaborative information sites that display Collaborative information sites that display
text pages in an easy-to-edit formattext pages in an easy-to-edit format• Media sharingMedia sharing: : Web sites that let users share non-Web sites that let users share non-
text mediatext media• Social reviewsSocial reviews:: Sites where users contribute reviews Sites where users contribute reviews
of businessesof businesses• Social eventsSocial events:: Sites where people can set up online Sites where people can set up online
groups to organize in-person meetingsgroups to organize in-person meetings
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Creating Your Own WebsiteCreating Your Own Website• More flexibility and control than with a profile on a More flexibility and control than with a profile on a
social networking sitesocial networking site• Thoughtful design requiredThoughtful design required• Site creation servicesSite creation services• Using HTML to create your own siteUsing HTML to create your own site
– WYSIWYG editorsWYSIWYG editors:: Software tool that lets you see how a Software tool that lets you see how a Web page will look while you build itWeb page will look while you build it
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Social NetworkingSocial Networking• General, open-ended services: FacebookGeneral, open-ended services: Facebook
– Friends listFriends list: : Group of people to whom the user is connectedGroup of people to whom the user is connected– News feedNews feed: : List of information the user has postedList of information the user has posted– Like buttonLike button:: Link that tags an item with the user’s approval Link that tags an item with the user’s approval
• Focused services: LinkedInFocused services: LinkedIn– Business focusBusiness focus– Most profile data related to résumé-type informationMost profile data related to résumé-type information
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Social BookmarkingSocial Bookmarking• Users express likes and preferencesUsers express likes and preferences• Participating Web sites provide clickable links for Participating Web sites provide clickable links for
bookmarking servicesbookmarking services• To use a service, members must create a free To use a service, members must create a free
accountaccount
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Blogging and MicrobloggingBlogging and Microblogging• For creative writers and opinionated peopleFor creative writers and opinionated people• Service providersService providers
– BloggerBlogger– TypePadTypePad
• Microblogging: TwitterMicroblogging: Twitter– Maximum of 140 charactersMaximum of 140 characters– Posts called Posts called tweetstweets– FollowingFollowing : : a set of people a set of people
from whom you want to receive messagesfrom whom you want to receive messages
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WikisWikis• A simple, standard way to collect, organize, and A simple, standard way to collect, organize, and
update informationupdate information• Features of wiki sites:Features of wiki sites:
– Software that allows the site to collect and store Software that allows the site to collect and store informationinformation
– SkinSkin: : Formatting instructions that create a standard Formatting instructions that create a standard browser layout for displaying the informationbrowser layout for displaying the information
– Editing tools that use simple commandsEditing tools that use simple commands
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WikisWikis• RisksRisks
– VandalismVandalism: : incorrect modificationsincorrect modifications– Errors are easy to undo but not always easy to identifyErrors are easy to undo but not always easy to identify
• Private wikis: often found in businesses and other Private wikis: often found in businesses and other organizationsorganizations
• Public wikis: gather information about a rich variety Public wikis: gather information about a rich variety of topicsof topics
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Media SharingMedia Sharing• Most sharing of audiovisual information takes place Most sharing of audiovisual information takes place
on specialty sites.on specialty sites.• YouTubeYouTube
– Unparalleled capacity and variety for video sharingUnparalleled capacity and variety for video sharing– Convenient way to store and share video clipsConvenient way to store and share video clips
• FlickrFlickr– Major site for hosting and sharing still photographs and art Major site for hosting and sharing still photographs and art
imagesimages– People can post comments, questions and reactions People can post comments, questions and reactions
among other featuresamong other features
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Business to ConsumerBusiness to Consumer• ElectronicElectronic commercecommerce: : Doing business onlineDoing business online• Auction sitesAuction sites: : Web sites that sell goods and services Web sites that sell goods and services
by inviting bidsby inviting bids– Sellers post a starting price and length of time to run the Sellers post a starting price and length of time to run the
auctionauction• Online bankingOnline banking: : bank services provided at the bank’s bank services provided at the bank’s
Web siteWeb site– Automatic paymentsAutomatic payments: : the deduction of monthly payments the deduction of monthly payments
from a customer’s bank accountfrom a customer’s bank account
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Business to ConsumerBusiness to Consumer• Online shoppingOnline shopping: : Process of buying a product or Process of buying a product or
service through a Web siteservice through a Web site– Shopping cartShopping cart: : An electronic holding binAn electronic holding bin– CookiesCookies:: Files with information about the Web site a Files with information about the Web site a
customer has visitedcustomer has visited– One-stop checkoutOne-stop checkout: : bypassing the need confirm shipping bypassing the need confirm shipping
and payment options in order to purchaseand payment options in order to purchase– Online payment companyOnline payment company : Handles credit card processing : Handles credit card processing
for merchants and credit card payments for consumersfor merchants and credit card payments for consumers
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Business to BusinessBusiness to Business• Companies use the Internet to:Companies use the Internet to:
– Track inventoryTrack inventory– Order productsOrder products– Send invoicesSend invoices– Receive paymentsReceive payments
• Business-to-business Business-to-business transactionstransactions: sales between two : sales between two companiescompanies– Accounts for most of the money Accounts for most of the money
spent onlinespent online
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AdvertisingAdvertising• Types of Internet advertising:Types of Internet advertising:
– Advertising content in e-mailsAdvertising content in e-mails– Banner adsBanner ads: : thin rectangular boxesthin rectangular boxes– Pop-up adsPop-up ads: : ads in new browser windowsads in new browser windows
• Pop-up blockers Pop-up blockers : denies the requests to create pop-up windows: denies the requests to create pop-up windows
• Advertising data:Advertising data:– Pay-per-click Pay-per-click : advertising that charges a rate based the : advertising that charges a rate based the
number of times someone clicks on the adnumber of times someone clicks on the ad
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Search Engine OptimizationSearch Engine Optimization• Search engine optimization (SEO)Search engine optimization (SEO): : the process of analyzing the process of analyzing
Web site contents and search resultsWeb site contents and search results• SEO ethics:SEO ethics:
– White-hat SEOWhite-hat SEO: : SEO designed to create an ever-improving SEO designed to create an ever-improving experience for visitors that search engines also favorexperience for visitors that search engines also favor
– Black-hat SEOBlack-hat SEO: : SEO designed to exploit search engine SEO designed to exploit search engine preferences or weaknessespreferences or weaknesses
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Cloud ComputingCloud Computing• Storing data in the cloudStoring data in the cloud
– Backing up, archiving, and retrieving dataBacking up, archiving, and retrieving data– Storing documents for collaboration: Google DocsStoring documents for collaboration: Google Docs
• Software as a service (SaaS)Software as a service (SaaS): Running applications in : Running applications in the cloudthe cloud– Programs run on the service company’s computersPrograms run on the service company’s computers– A standard PC program displays output and receives user A standard PC program displays output and receives user
commands and datacommands and data
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Cloud ComputingCloud Computing• SaaS service providers:SaaS service providers:
– Google DocsGoogle Docs– Microsoft Exchange Microsoft Exchange – BitNamiBitNami– TonidoTonido– SalesforceSalesforce– Game services Game services
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Cloud ComputingCloud Computing• Advantages of using the cloud for business:Advantages of using the cloud for business:
– Cost savingsCost savings– Standard means for collaborationStandard means for collaboration– Disciplined and comprehensive approach to data archivalDisciplined and comprehensive approach to data archival
• Drawbacks of using the cloud for business:Drawbacks of using the cloud for business:– Need to connect to the InternetNeed to connect to the Internet– Data security risksData security risks– Specialty tools and features not always availableSpecialty tools and features not always available
