© 2014 d2 Digital by Design Ltd. All Rights Reserved. Mobile Technology in Recovery d2 Digital...

© 2014 d2 Digital by Design Ltd. All Rights Reserved. www.digitalbehaviourchange.co.uk

Mobile Technology in Recovery

d2 DigitalJulie Aulton

Graham Mallinson

























• Graham Mallinson•Digital platforms and mobile; current and future practice



Why Mobile - Ofcom and MOA

• In Q1 2014 57% of UK adults use their mobile phone for internet access. • Tablet ownership is 44% of UK households, and 14% of homes claim to

have two or more tablets. • More than six out of ten of all adults (61%) now own a smart phone - a

ten percentage point increase in the year to Q1 2014.



Why mobile – Big Issue Seller



Why mobile – Housing

“Residents say paying for their mobile phone is more important than paying rent”

Nick Atkin; CEO of Halton Housing

speaking at Digital First Event

Based on research by O2



Recovery

• Digital Support Tools• Di Clemente model of change



From Prochaska and DiClemente

Prochaska and DiClementeStages of change




Stages of changeSHINE .. and other digital tools




Stages of changeRecovery & Early Stages of Change - ref Digital?



One North West service uses digital tools to:

a) Help clients move through early stages of change

• Increase Awareness• Self assess (Alcohol Audit and Drug assessment)

• Ask questions anonymously •Main; Drinking with Charlie; Khat and Benzo

• Create new Enquiries• And make ‘Self referrals’



In addition – Online Recovery oriented tools

b) Provide further tools for clients at later stages

• Self Monitoring .. Alcohol; Cocaine; others?• IBA • EBA tools• Goal setting• Motivation • Forum• Tier 4 detailed directory



BDASCT - ‘The’ most comprehensive digital platform for alcohol and drugs services



Average 1500+ Sessions per month



Almost 20% traffic is mobile! - Including enquiries



In dev. - Resilient Families Project



Resilient Families

• Personalised dashboard• Calendar• Diary• Private messaging system• Recovery Capital and Resilience Assessments• Family action plan• Monitoring• Goal setting• eLearning



Dashboard – access from all devices



All BDASCT recovery digital tools

• Self Monitoring .. Alcohol; Cocaine; • Digital IBA & EBA tools• Assessments (Alcohol Audit and

Drug assessment)• Goal setting and Motivation• Forum• Self Referral• Enquiry• Ask a question • Tier 4 detailed directory

• Personalised dashboard• Calendar• Diary• Private messaging system• Family action plan• Recovery capital & Resilience assessments• eLearning



Final note

• Mobile isn’t just ‘important’ • It’s absolutely essential !

• Improving client access• Meeting client needs .. From start of their journey as well as focused tools

• Recommendation - Plan for mobile from the start



Thank You

[email protected]

[email protected]

mailto:[email protected]

mailto:[email protected]

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