Voted Best Parenting Publication in North America 2012
baystateparentMassachusetts’ Premier Magazine for Families Since 1996
2014 Media Kit
12 Reasons to Market your Business with
Education: Pre K-College & Camps
Health, Wellness& Camps
The Camp Issue Home, Garden & Camps
Celebrations & Camps Summer Guide, Day Trips & Camps
The Baby Issue Back To School
Arts, Extracurriculars & Back To School
Think Pink, Special Needs & Halloween
Food, Cooking & The Holidays
The Holidays& A New You
Mark your calendar now!To advertise contact Regina Stillings at [email protected]
or call 508-865-7070 x 210
baystateparent
great
May is June is July is August is
January is February is March is April is
September is October is November is December is
22 West Street • Millbury, MA 01527 • 508-865-7070 [email protected] • www.baystateparent.com • campguide.baystateparent.com
baystateparent
THEULTIMATEINTARGETMARKETINGOur readers are 90% female; 79% are between 25-44 years old.
They are affluent, well educated and active.
baystateparent
• 68% of our readers earn $50,000 or more per year. (national average = 60%) 29% earn over $100,000!
• 89% of our readers have some college education or degree.• 57% of our readers spend 30 minutes or more reading a typical issue. (national average = 48%)
Our incredible readership even outpaces the national averages
for parenting publications.
91% of our readers use baystateparent
to make purchasing decisions.
Can you afford not to be seen in baystateparent?
Our readers’ children are involved in:
•Team Sports 60%• Swimming 46%
• Music 28%• Dance 26%
• Gymnastics 28%• After-School Care 18%
• Martial Arts 19%
To learn more about the incredible readership behind Massachusetts’ Premier Magazine for Familes, contact:
Our readers’ children are:• Under 2 years 20%
• 2-4 years 45%• 5-9 years 55%
• 10-12 years 22%• 13 years or older 14%
• 62% will send their children to at least one camp• 78% are either enrolled or considering an
independent or private schoolSource: Readex Research 2009 PPA Survey
steve
n ki
ng
22 West Street • Millbury, MA 01527 • 508-865-7070 [email protected] • www.baystateparent.com • campguide.baystateparent.com
Fairhaven
Mattapoisett
• Roche Bros• McDonald's• Shaws• Stop & Shop• CVS• Boston Children’s Museum• Finagle A Bagel
• Hannaford• Toys R Us• St. Vincent Hospital• UMass Medical• YMCA & YWCA• Whole Foods• Child Care Centers• Libraries
• Doctors & Dentist Offices• Health Care Facilities• Malls• Restaurants• Retail Stores• Schools
Prominent Displays At
Bonus distribution of 15,000+ copies annually
at local events such as family expos,
KidsFest at Wachusett Mountain
and many more.
FREE
NO
V.. 2
013
baystateparentMassachusetts’ Premier Magazine For Families Since 1996
Voted Best Parenting Publication in North America 2004, 2006, 2007, 2008, 2010 and 2012
AGGRESSIONAND AUTISM:ONE CHILD’SJOURNEY
Giving Thanks This Holiday Season A DORCHESTERFAMILY HEALS AFTER BOSTON MARATHON
BUILD YOUR OWNHARVEST TABLEAT THIS UNIqUE VERMONT ExpERIENCE
TWIN MOMSMAKE TURNING 40 COUNT
Holden’s Triple Threat Has Broadway
Dreams
steve
n ki
ng
ActonArlingtonAshlandAttleboroAuburnAvonAyerBellinghamBelmontBerlinBoltonBostonBoxboroughBrocktonBrooklineBurlingtonCantonCharltonChelmsfordClintonCohassetConcordDedhamDoverDudleyDuxburyFitchburgFoxboroughFramingham
FranklinGardnerGraftonGrotonHalifaxHanoverHansonHarvardHinghamHoldenHollistonHopedaleHopkintonHudsonLancasterLeicesterLeominsterLexingtonLincolnLittletonLunenburgMansfield MarlboroMarshfieldMaynardMedfieldMedwayMendonMilford
MillburyMillisN. EastonNatickNeedhamNewtonNorthboroNorthbridgeNortonNorwellNorwoodOxfordPaxtonPembrokePlainvillePlymouthPrincetonQuincyRandolphReadingRocklandScituateSharonShirleyShrewsburySouthboroSouthbridgeSpencerSterling
StoughtonStowSturbridgeSudburySuttonTownsendUptonUxbridgeWalpoleWalthamWatertownWaylandWebsterWellesleyWest BoylstonWest BridgewaterWestboroughWestminsterWest RoxburyWestonWestwoodWeymouthWhitinsvilleWhitmanWoburnWorcesterWrentham
Reach Your Market
More than 40,000 copies every month reaching more than 100,000 parents!
is now available at more than 1,000 locations across more than
200 cities and towns!We are truly Massachusetts' Premier
Magazine for Families.
baystateparent
22 West Street • Millbury, MA 01527 • 508-865-7070 [email protected] • www.baystateparent.com • campguide.baystateparent.com
baystateparent
Massachusetts’ Premier Magazine for Families
baystateparent22 West Street • Millbury, MA 01527 • 508-865-7070 x210
[email protected] • www.baystateparent.com • campguide.baystateparent.com
AD RATESFull PageJunior Page1/2 Page1/4 Page1/8 PageParty Pages
10-12 x*$1,125.
937.750.413.300.
95.
6-9 x*$1,200.
1,000.800.440.320.105.
3-5 x** $1,275.
1,063.850.468.340.
NA
1 x$1,500.
1,250.1,000.
550.400.
NA
*Within 12 months **Within 6 months
AD SIZESFull Page (4 Col) ..............9 X 10.75Junior Page (3 Col) ..............6.7 X 81/2H (4 Col) ......................9 X 5.231/2V (2 Col) .............4.375 X 10.751/4H (4 Col) ........................9 X 2.51/4V (2 Col) ...............4.375 X 5.231/8H (2 Col) .................4.375 X 2.51/8V (1 Col) ...............2.065 X 5.23Party Pages (Single) ........1.9 X 2.25
YOUR
opportunity:
DEADLINESSpace reservation by the 10th.If we’re creating your ad, all elements due by the 12th.Camera ready ads and final approval due by the 15th.
Now that we’re all color, there is no charge for it!
PLACEMENTBack cover: +25%.Inside front and inside back covers: +20%.Specific placements: +15%.
5% Discount for Prepayment
ONLINE RATES
3 Months
$325/Mo.$225/Mo.
6 Months
$300/Mo.$200/Mo.
9 Months
$270/Mo.$175/Mo.
12 Months
$250/Mo.$150/Mo.
Leaderboard 728 X 90
Tile 300 X 250
E-MAILBLAST
Things to do every Thursday.Leaderboard and Tiles available.Online rates apply.Leaderboard 600 X 70Tile 190 X 158
FREE
Voted Best Parenting Publication in North America 2004, 2006, 2007, 2008 and 2010
NO
V. 2
012
baystateparentMassachusetts’ Premier Magazine For Families Since 1996
FRAMINGHAM MOMFIGHTS FOR HER FAMILY
HENNA ART EMPOWERS CANCER SURVIVORS
HOW A LOCAL MOM HER WEIGHT LOSS SERIOUSLY
HALLOWEEN COSTUMES FOR A CAUSE
Growing UpIn PoliticsMDKKD SKLDKFDJKFJKDKDAF DK
AUTUMN FAIRSAND FESTIVALSGUIDE
meet some very
Special People
FREE
Voted Best Parenting Publication in North America 2004, 2006, 2007, 2008 and 2010
OC
T. 2
012baystateparent
Massachusetts’ Premier Magazine For Families Since 1996
FRAMINGHAM MOMFIGHTS FOR HER FAMILY
HENNA ART EMPOWERS CANCER SURVIVORS
HOW A LOCAL MOM TAKES HER WEIGHT LOSS SERIOUSLY
HALLOWEEN COSTUMES FOR A CAUSE
FRIGHTENINGFINGER FOODSand more!
AUTUMN FAIRSAND FESTIVALSGUIDE
Women’s Health
FREE
Voted Best Parenting Publication in North America 2004, 2006, 2007, 2008 and 2010
SEPT
. 20
12baystateparentMassachusetts’ Premier Magazine For Families Since 1996
SHOW STOPPER!Over 100 Theatre and Music Events
CLINTON MOMRocks It On“The Voice”
BARRY MANILOWBrings A Musical GiftTo Central Massachusetts
DEALING WITH TEENS:The Battle Of The Imaginary Bulge
REACHINGNEW HEIGHTSTwo Local Girls Dream Big
BULLYINGFrom All Sides
arts andEXTRACURRICULARS
FREE
Voted Best Parenting Publication in North America
2004, 2006, 2007, 2008 and 2010
AU
GU
ST 2
012
Massachusetts’ Premier Magazine For Families
Since 1996
BACKTO SCHOOLSCHOOLSICAL STYLES
MALL CRAWL
THE ABCs OF JOB SHARINGIt Starts in Kindergarten!
BOARDING SCHOOLOR BUST
ART, SCIENCE AND HISTORY SEE IT ALLIN SPRINGFIELD
BARRE-HOPPING MOMSThey’re HipAnd Healthy
GET YOUR SEA LEGSOn A Cruise Out Of Boston
belli
nipi
cs
belli
nipi
cs
paul
a sw
ift
paul
a sw
ift
caitl
yn c
lark
EDITORIALCALENDAR20142014 Monthly Features Include:
For Questions or Story Ideas, Contact Editor Jennifer Lucarelli [email protected] calendar is subject to change.
baystateparent
January:
February:
March:
April:
May:
June:
July:
August:
September:
October:
November:
December:
Education: Pre K-College& CampsHealth, Wellness & Camps
The Camp Issue
Home, Garden & Camps
Celebrations & Camps
Summer Guide, Day Trips & Camps
The Baby Issue
Back to School
Arts, Extracurriculars & Back to SchoolThink Pink, Special Needs & HalloweenFood, Cooking & The Holidays
The Holidays & A New You
mic
helle
verg
arip
hoto
grap
hy
justi
n m
ayot
te o
f fla
sh h
ouse
stu
dios
belli
nipi
cs
22 West Street • Millbury, MA 01527 • 508-865-7070 [email protected] • www.baystateparent.com • campguide.baystateparent.com
Each month, baystateparent features the following editorial pieces.
Junk Drawers: a little of this, a little of that on the people, products and places of Massachusetts.
Adoption: our award-winning section includes, a “Finally, Forever” feature story, Circle of Friends adoption events and monthly foster child.
Take Good Care: health topics pertaining to parents of all ages as well as newborns through pre-teens.
Captured: a roundup of reader submitted photos that focus on a monthly theme.
Let’s Roll: Daytrips, Staycations and other family adventures throughout New England and beyond.
Take 8: interviews with local movers and shakers that are shaping the lives of children.
Oh, the Places You’ll Go: award-winning and comprehensive calen-dar of events offering a day-by-day activity planner, music and theatrical family performances, upcoming and ongoing fun things to do, and pull-outs on special seasonal events.
Something Special: baystateparent offers compelling, trendy and smart feature stories as well as product features. We also regularly publish special sections on topics such as arts, baby and daytrips. Baystateparent also features fashion several times a year ranging from hot looks for back to school to maternity wear and beyond.
DEADLINESANDSPECIFICATIONS
CHANGES• Remote ad requiring any changes must be resubmitted by the agency or customer.
SIZING• All ad sizes (electronic or hard copy) must match size(s) booked.
RESOLUTIONS• Halftone Line Screen: 85 lip• Photo Resolution: 200 dpi• Line Art Resolution: 600 dpi
COLOR• All spot colors must be built in cyan (unless otherwise noted),while all four-color ads must be built in CMYK.
PLATFORM• All ads will be processed on a Macintosh platform.
ACCEPTED FILE TYPESPDF• Must be created with Adobe Acrobat Distiller.• PDFs created with Adobe PDF Writer or Adobe Photoshop are not usable.• Fonts must be embedded.• Color components must be converted to CMYK values.• Color ads must be complete files - not multi-plate separations.
InDesign CS4
EPS/JPG/TIF/PSD/AI• Should be created with Adobe Photoshop, Adobe Illustrator, or Adobe Acrobat.• Resolution: Color/Greyscale: - 170 dpi, Line art - 600 dpi• JPEG & TIF files from digital cameras are acceptable.• Text in Illustrator files must be converted to outlines• Color files should be in CMYK mode or use CMYK values.
Microsoft Word (Doc)• Accepted for text only.• Complete ads cannot be used and will be recreated in InDesign.
belli
nipi
cs
baystateparent
Ad SizesWIDTH & HEIGHT
(in inches)
Ad Deadlines
IssueJanuary
FebruaryMarch
AprilMayJuneJuly
AugustSeptember
October NovemberDecember
January 2015
Space Reservations/Ad Material
December 12January 14February 12March 13April 14May 13June 13July 14August 14September 12October 13November 13December 12
1/4 V
1/4 H
1/2 V9 X 10.756.7 X 84.375 X10.759 X 5.234.375 X 5.239 X 2.502.065 X 5.234.375 X 2.5
1.9 X 2.25
Full Page Junior1/2 V1/2 H1/4 V1/4 H1/8 V1/8 H
Party Planner
JR.
1/2 H
1/8 H
1/8 H
1/8 V1/8 V
22 West Street • Millbury, MA 01527 • 508-865-7070 [email protected] • www.baystateparent.com • campguide.baystateparent.com
belli
nipi
cs
12:00 Deadline
to find a copy nearest you, go to www.baystateparent.com
to advertise call regina stillings at508-865-7070 x210or email her [email protected]
voted the BEST
parenting publication in north america
not once, not twice, but three times in 2012by
bellinipics.com
tessjphotography.com
AWARDSThe Local Media Association is a non-profit, professional trade association serving surburban and community newspapers from around the country and Canada.
baystateparent won 18 editorial and design awards in 2012 from the Parent Media Association, a national trade association ofregional parenting publications from across America.
In 2012, baystateparent won 16 design and editorial awards, including General Excellence in Advertising and Design, from the New England Newspaper & Press Association (NENPA), a professional trade organization for newspapers in the six New England states including Massachusetts, Connecticut, New Hampshire, Vermont, Maine and Rhode Island.