מי צריך לקוח כשיש אסטרטגי מבריקה

July 011th 2913

Boaz Tamir

ILE

www.worldview.biz

Strategy Inside-Out

2

The Market The Company The Strategic Questions

What customer value do we deliver with what capabilities?

Outside-In Questions

• How can we sell more?

Gain more market share?

Improve productivity

(Increase profits)?

• How can we best leverage

our brand?

• Where can we apply our

new technology?

Starting Point for

Inside-Out Strategies

3

Lean Startup

Enterprise

Disruptive- Technology העם רוצה צדק חברתי

From Mass-Production to

Craft-Production & Back

4

disruptive innovation -Clayton Christensen

5

The Innovator's Dilemma: When New Technologies

Cause Great Firms to Fail, .

Christensen suggests that successful companies can put too

much emphasis on theirs own technology or customers'

current needs, and fail to adopt new technology, updated

management mindset, or business models that will meet

customers' unstated or future needs; he argues that such

companies will eventually fall behind.

Flexible-Specialized Networks to Create Value Products / Technologies

Clients / End Users לקוחות

PUSH Mass production

By Product

Value Stream PULL by the Client

6

Wi-Fi GPS VLSI Testing RF Bluetooth

Strategy Outside-In

7

The Market The Company The Strategic Questions

Starting Point for

Outside-In Strategies

• Is our value Proposition

perceived as Superior?

• How are the needs of

our customers

changing?

• What new competitors

are anticipating and

meeting these needs?

What customer value do we deliver with what capabilities?

Outside-In Questions

•How can we deliver new value

to our customers?

•How can we best leverage our

brand and customers assets?

•How should we defend

against competitors’ attacks?

•What new capabilities do we

need?

Purpose

People Process

8

Problems Solving PDCA

9

Product

Problem

Customer’s Needs – Real Problem

10

Empathize Define Ideate Prototype Test

Pain-Driven Design (PDD)

Real Problem

11

True North

Current Condition situation

The goal:

the Future state -Next standard

Problems

Bridging the Gaps

Learning by Managing Validation

12

Idea (Problem Counter

Measure)

Product (Beta)

Design (Target Market)

13

PDCA - Cycle

קיימות היום שתי תפיסות ניהול

ניהול מכוון ופוקד

חתירה לשלוט ולקבל ציות

יודעים"מנהלים"

בכל מחיר"מיקוד יעדים להשגה"

תרבות משלבת עובדים ומנהלים

מנהל מאמן ובונה יכולות

לומדים"מנהלים ועובדים"

מיקוד בתהליכים להשגת תוצאות

שכפול ויישום

פתרונותפתרון

בעיות

וניהול על

ידי למידה

נתיב של למידה כדי לפתור

בעיות עסקיות

פתרונות

מדף וניהול

על ידי

שליטה

P

D

C

A

P

D

C

A

P

D

C

A

Role of the Manager

MBO

Management By Objectives MBM

Management By Means

Or

MBA

Management By Absence

Lean Enterprise

“Lead as if you

have no power” John Shook

MBO + MBM = MBLP

Boaz@worldview.bizBoaz Tamir:

:הזמנה לעיון בספריית המאמרים באתר

www.worldview.biz ולהשתתף בשיח