• “Back to Nature” tour series (Grand Circle: N. AZ + S. UT)

• “Crystal Highway”(Sedona + Santa Fe)

• “World Heritage Tours”(GCN + YSN + Mesa Verde +

NM)• “Movie Locations”

(WY + UT + Arizona)

FY 1996 FY 1997 FY 1998 FY 1999 FY 2000 FY 2001 FY 2002 FY 2003

Total # of Tours Featuring Arizona

305 527 464 566 1,010 1,202 1,037 1,271

Change in % to previous year

- +73% -12% +22% +78% +19% -14% +22%

FY 2004

FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010

Total # of Tours Featuring Arizona

1,546 1,710 2,364 807 1,559 1,705 1,750

Change in % to previous year

+22% +11% +38% -193% +93% +9% +3%

Summary of Tour Product Inventory since FY1996

Attractions 2009 2010Package Tours Optional Tours Package Tours Optional Tours

Antelope Canyon 348 75 469 113

Canyon de Chelly 2 0 2 0

Four Corners 22 0 24 0

Grand Canyon – North Rim 7 0 23 11

Grand Canyon -South Rim

751 613 898 839

Grand Canyon Railway 13 0 13 11

Lake Powell 230 0 237 0

Monument Valley 513 50 861 67

Route 66 316 1 398 5

Sedona 344 121 632 283

Arches 73 0 122 3

Bryce Canyon 435 20 424 8

Zion 333 70 304 38

Arizona Office of TourismCoconino County District 5Flagstaff Convention & Visitors BureauMetropolitan Tucson Convention & Visitors BureauNorthern Arizona Council of Government (NACOG)Page Lake Powell TourismPrescott TourismPrescott Valley Sedona Chamber of CommerceThe Navajo Nation Parks & Recreation Department

Antelope Canyon ToursGrand Canyon RailwayLake Powell Resort & Marinas

1. LA Sales Mission

2. Las Vegas Sales Mission

3. Japan Sales Mission

4. Conducting Destination Development Seminars

5. Initiating & Arranging Familiarization Tours

* Participation fee for sales missions will be waived for the Coalition members.

Destination Development seminar in Tokyo

Joint effort with Delta Airlines

Individualized Seminars

JTB Products Development group February 2011

H.I.S.

Club Tourism in TokyoKintetsu

Education of Sales Force

• Hiking: 110,000 steps to conquer the Grand Circle

• Photography: Picture perfect locations

• Movie Locations: Popular movies

• Power Spot: Healing & Spiritual Experiences

• Astrotourism: Star gazing & Night sky photography

Hike in the Grand

Canyon

Picture Perfect

Destinations

Movie Locations

Healing & Power

Spot

Astrotourism

JTB

JTB Media

JTB Look American

Kintetsu International Express

NTA (Nippon Travel Agency)

Kintetsu Luxe Collections

The World Air Service

H.I.S. America

1. Initiating & Arranging Press Tours

2. The W’est Publication

Publication: WING TRAVEL

Circulation: 70,000

Coverage: 2 pages

Publication: Globe Trotters Travel

Guide

Circulation: 80,000

Coverage: 93 pages

• A 128 page publication

• 20,000 Circulation

• Sold in Nationwide Bookstores

Publication: HERS

Circulation: 80,000

Coverage: 10 pages

W’est 2011

“W’est”

The only Japanese languageTravel magazine of the region

• Annual publication• 100,000 circulation• Distributed by major wholesalers

(JTB, JTB Media, H.I.S. Kintetsu, Hankyu, IACE)

CY 2010 Unique Users 189,302

Page View 502,740

Total Hits6,330,594

1. Response to Inquiries

2. Sending Response Pieces

1. Send Monthly Report

2. Provide Product Inventory

日本Japan

6,000 miles away

Total Land Area:

1/25 of the United States

Equivalent to Germany & Switzerland combined.

Or

Slightly smaller than California.

Or

About the same as Montana

Total Population:

127,692,000

(2009, est.)

43% of the United States

Populationof

The eight of the world’s most industrialized nations(in 2008 est.)

Population(in Millions) Population Density

Canada 33.2 4 people per sq kmFrance 64.5 111 people per sq kmGermany 82.2 236 people per sq kmItaly 59.3 197 people per sq kmJapan 127.3 340 people per sq kmRussia 141.9 8 people per sq kmUK 60.6 249 people per sq kmU.S. 303.0 33 people per sq km

World 6,671.2

HOUSEHOLD INCOME--------------------------------------------------

Average HH Income $83,000

≤ $40,000 19.4%

$40,000 ~ $79,999 38.0%

$80,000 ~ $119,999 18.1%

$120,000 + 24.6%

Information Sources Used for Trip Planning

(Multiple response: top 4 of 12)

International Visitor Spending in the U.S.

Arrivals by Country

1 Canada 17.96 Million

2 Mexico 13.16 Million

3 United Kingdom 3.90 Million

4 Japan 2.92 Million

5 Germany 1.69 Million

6 France 1.20 Million

7 Brazil 893,000

8 Italy 753,000

9 South Korea 744,000

10 Australia 724,000

2009 Spending

Spending by Country

1 Canada $16.2 Billion

2 Japan 12.9 Billion

3 United Kingdom 12.1 Billion

4 Mexico 8.3 Billion

5 Germany 5.6 Billion

6 France 4.2 Billion

7 Brazil 4.2 Billion

8 India 3.6 Billion

9 China 3.5 Billion

10 Australia 3.3 Billion

International Visitation to the U.S.

2009 Arrivals

Canada: $900 per capita per visitJapan: $4,450 per capita per visitUK: $3,100 per capita per visitMexico: $630 per capita per visitGermany:$3,300 per capita per visit

Average Expenditures by a Visitor

1. Grand Canyon – South Rim2. Monument Valley3. Antelope Canyon4. Lake Powell5. Horseshoe Bend6. Route 667. Flagstaff8. Sedona

1. Grand Canyon – North Rim2. Four Corners3. Canyon de Chelly4. Petrified Forest National Park5. Meteor Crater6. Prescott Area

1. Fall & Winter of Grand Circle2. Native American Culture3. Flagstaff, a Hub 4. The World Heritage Sites5. Local Color

Opportunities

• The Grand Circle being ranked No. 1

By Nikkei Busienss

• The Baby Boomers Market

With Time & Money

In December 2007, the Nikkei Business (equivalent to Wall Street Journal) ranked the Grand Circle as the No. 1 most desired destination for the Japanese in all of North and South America.

The Grand Circle has now become the icon of America’s Grand Nature.

2. Walt Disney World (680)3. Niagara Falls 　 (570)4. San Francisco 　 (450 ） 5 ． Las Vegas 　 (400 ）6. 　 New York 　 (390 ）7. 　 Yosemite 　 (350 ）7. 　 The Caribbean 　 (350 ）9. 　 Canadian Rockies 　 (310)10. 　 Washington D.C ．　 (260)11. Boston 　 (250 ）12. Cancun 　 (240 ）13. Disney Cruise 　 (230 ）14. Yellowstone & Grand Teton 　 (220)15. Machu Picchu 　 (170)

• Continue educational seminars for the travel professionals

in Japan & U.S.

• Implementation of sales missions, trade fams, and press tours

• Focus on the Senior Market

• Continue taking advantage of the Grand Circle being ranked No.1

• Continue promoting “New ” attractions and destination concepts

Planned Sales Missions & Trade Shows in 2011

(1) LA Solo-Sales Mission: January 10~15, 2011(2) Go West Summit: February 7~9, 2011 (3) Solo-Sales Mission to Japan: February 21~March 5, 2011 (4) East Coast Sales Mission: March 24~26, 2011 (5) Las Vegas Sales Mission: April 16, 2011 (6) West Coast/LA Sales Mission: August 3~4, 2011(7) USTA Media Marketplace in Tokyo: September 21, 2011(8) Japan Sales Mission: November 14~18, 2011

These are the CY 2011 planned sales missions and trade show.Any suppliers and DMO can join in (2), (5), (6), (8) and (9).

We will welcome your participation!!

The Disaster struck

Our Targeted Markets

Japan Travel Vision News

Dated: April 1, 2011

According to Mr. Richard Anderson, the CEO of Delta Airlines stated that declining demands of

flights in and out of Japan would be temporary and that Delta Airlines expects that the total passengers

from Japan in 2011 will exceed 2010.

Japan Travel Vision News Dated: April 4, 2011

A travel trade show named “Australia Tourism Exchange” (ATE) began in Sydney, Australia on April 2, 2011. In reference to the Japanese market, the Tourism Bureau of Australia stated during the show that they expect to see a 25%

deduction in Japanese visitors for a short term. However, by July or August, they expect

to see a good rebound. Also the overall number of visitors in 2011 is estimated to be a

10% reduction compared to 2010.

Best Behaved Tourists 　

Japanese

Canadian

British

German

Swiss

BEST ： WORST ：

American

Chinese

Russian

French

Indian

By Expedia

Politeness

Japanese

Australian

British

Canadian

Dutchman

American

German

French

Russian

Italian

BEST ： WORST ：

Tourists who are willing to Speak Local Language

American

British

German

Dutchman

Spanish

French

Italian

Chinese

Japanese

Russian

BEST ： WORST ：

Tourists who are generous with money

American

Japanese

British

Russian

Italian

German

Indian

Chinese

French

Canadian

BEST ： WORST ：

Tipping

American

Australian

Candian

Russian

Swiss

French

Chinese

German

British

Spanish

BEST ： WORST ：

Tourist who keeps room clean

German

Canadian

Japanese

British

Swiss

American

Russian

Indian

Chinese

Italian

BEST ： WORST ：

Quiet Tourists at Hotel

Japanese

Frenchman

Chinese

German

Canadian

Americn

Spanish

Italian

British

Russian

BEST （ Quiet ）： WORST （ Noisy ）：

Best Fashioned Tourist

Italian

German

British

French

Japanese

American

Indian

Chinese

Russian

Mexican

BEST ： WORST ：

Most Complainers / Least Complainers

American

British

German

French

Spanish

Japanese

Dutchman

Chinese

Canadian

Australian

MOST （ Complainers ）： LEAST （ Complainers ）：

World Best Tourist Ranking 2008

1. Japanese

2. British & German4. Canadian

5. Swiss

Rank

6. Dutch

By Expedia