1 Body Bespoke for Wrangler—https://www.youtube.com/watch?v=eAddrQ5jcvc

2 https://www.lieffcabraser.com/2018/08/female-kpmg-employees-seek-class-certification-in-gender-discrimination-suit/ 3 https://www.refinery29.com/en-gb/2016/09/124387/wrangler-feminist-bum-advert-backlash 4 https://www.youtube.com/watch?time_continue=5&v=fXN0RLNdTa0 5 https://www.thedrum.com/opinion/2019/03/04/marketing-s-faux-feminism-problem-international-women-s-day 6 https://www.youtube.com/watch?v=ZpgeACOMS9o

7 https://www.youtube.com/watch?v=koPmuEyP3a0

8 https://www.youtube.com/watch?v=7Jpb2_YdxYM 9 https://www.youtube.com/watch?v=1RRAAkFM_cw

10 https://www.refinery29.com/en-us/2018/06/201555/incredibles-2-bob-parr-stay-at-home-dad-jokes

http://www.lsay.org/GenX_2012Iss3.pdf

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