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+ Chapter 2 Sociologists Doing Research
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Page 1: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+

Chapter 2

Sociologists Doing Research

Page 2: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Section 1 Objectives

• Describe the basic quantitative and qualitative research methods used by sociologists.

• Discuss basic research concepts, including variables and correlations.

Page 3: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.
Page 4: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+What is the goal of Sociological Research?

To Test common sense assumptions

Replace false ideas with facts and evidence.

Page 5: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+What is the difference between quantitative & qualitative data?

Uses numerical data

Most published type of data

Is rooted in narrative and descriptive data

Quantitative Qualitative

Page 6: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Define the following vocab words:

Survey

Population

Sample

Representative sample

Page 7: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+ID & define terms used when dealing with survey information. Questionnaire-> Written set

of questions to be answered by a research participant

Interview-> method where trained person(s) asks questions and records answers.

*Which survey is better?

Closed ended-> questions a person must answer by choosing from a limited, predetermined set of responses.

Open ended->questions a person is to answer in his/her own words.

*Which question types will go with what survey?

Types of Survey Types of Questions

Page 8: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+What is Secondary Analysis & how is it used?

Using precollected data information as a part of the data collection and research purposes.

The information is generalized to make it easier to apply to the research being done.

Definition Uses

Page 9: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+What government agencies provide sources for Secondary Analysis?

Census Bureau

Department of Labor

Department of Commerce

Department of Education

Department of Child Services (DCS)

Page 10: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+What is field research?

Research that takes place in a natural setting.

Field research is a critical part of sociological research.

Page 11: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+What is a case study? How is it used?

Intensive study of a single group, incident or community.

Info is generalized and applied to similar situations

Researchers should pull findings unique to situation

Case Study Uses

Page 12: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Define participant observation, tell how it is used, and give examples. Definition-> Case study where the researcher becomes

a member of the group being studied By having 1st hand knowledge the researcher has a better

understanding of the group or individual being studied

Uses-> Can be used to study racism, sexism, crime, and/or juvenile deviance.

Eg.-> going undercover, using a webcam to observe, and/or following and observing

Page 13: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Make a chart classifying Quantitative and Qualitative methods.*see also page 45

Surveys

Interviews

Questionnaires

Secondary Analysis

Field Research

Case Studies

Observations

Quantitative Qualitative

Page 14: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+

Section 1 Recap:

Main Idea: When sociologists do quantitative research, they generally use either surveys or pre-collected data. Each has its own advantages and disadvantages. Qualitative research uses descriptive rather than numerical data. Field studies are best used when interaction needs to be observed in a natural setting and when in-depth analysis is needed. The case study is the most popular approach to field research.

Research Methods

Page 15: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Section 2 Objectives

• List the standards for proving cause-and-effect relationships.

• Explain the steps sociologists use to guide their research.

Page 16: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.
Page 17: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+What is causation?

Belief that events occur in predictable ways and that one event leads to another.

Page 18: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Define Multiple Causation & give at least 3 examples.

Belief that an event occurs as a result of several factors working in combination.

Used in determining Criminal Tendencies.

Predicting chances of Alcohol and Drug Abuse/Addiction.

Determining if behaviors will lead to Psychological Disorders (Psychotic Behavior/Schizophrenia/Sexually Aggressive Behavior

Definition Examples

Page 19: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Define variable, quantitative variable, qualitative variable, independent variable, dependent variable, & intervening variable. Variable-> characteristic that is subject to

change Eg. Age/Education/Occupation

Quantitative V.-> Characteristic that can be measured numerically Eg. Age/weight/Height

Qualitative V.-> Characteristic defined by presence or absence in a category (Either/or, Yes/No) Eg. Gender/Sex/Marital Status

Page 20: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+

Independent V-> Characteristic that causes something to occur This variable is acted on

Dependent V.-> Characteristic that reflects a change Eg. That results in the change of the Independent variable

Intervening V.-> Variable that changes the relationships between and independent & dependent variable Influences the relationship

Define variable, quantitative variable, qualitative variable, independent variable, dependent variable, & intervening variable.

Page 21: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+What is a Correlation?

Measure of the relationship between 2 variables.

Eg.- Hours of Study & Academic Achievement

-Amount of Alcohol Consumed while pregnant & and intelligence of baby

-Confidence and Hooking up

Page 22: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+

*Existence of a correlation does not mean a cause and effect relationship exists.

Compare & Contrast

Positive and Negative

Correlation

Negative Correlation-Variables change in opposite directions

Positive Correlation- Variables change in the same directions

Page 23: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Which standards are used for showing causation?

I -> 2 variable must be correlated

II-> All other factors must be taken into account Spurious correlation-> relationship between the 2 variables

that is actually caused by a 3rd factor. This is very challenging to expose

III-> Change in the Independent variable must occur before the change in the Dependent variable.

Page 24: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Explain the Scientific Method.

Recognition and formulation of a problem.

Collection of Data through some sort of observation and experiment.

Formulating and Test a Hypothesis or Educated Guess.

Page 25: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+List and Explain the steps of the Scientific Method.

ID the Problem Review the Literature Formulate the Hypothesis Develop a Research Design Collect Data Analyze the Data State the Findings and Conclusions

Choose an object or topic of study. At this time you should be thinking of a particular questions to answer that includes an independent and dependent variable. Eg. Does nutrition influence academic achievement?

What physical feature does a man find most appealing in a mate?

What is the biggest factor in a woman choosing a mate?

Page 26: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+List and Explain the steps of the Scientific Method.

ID the Problem Review the Literature Formulate the Hypothesis Develop a Research Design Collect Data Analyze the Data State the Findings and Conclusions

Search and Compile research already done on the topic you are studying. Eg. Journals, Books, Magazines, Articles,

and Papers.

Page 27: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+List and Explain the steps of the Scientific Method.

ID the Problem Review the Literature Formulate the Hypothesis Develop a Research Design Collect Data Analyze the Data State the Findings and Conclusions

Creating a testable statement of the relationships among your 2 variables, from the research discovered in the literature reviewed.

Page 28: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+List and Explain the steps of the Scientific Method.

ID the Problem Review the Literature Formulate the Hypothesis Develop a Research Design Collect Data Analyze the Data State the Findings and Conclusions

Creating a plan of procedures to follow in collecting and analyzing data. Determining whether to use a questionnaire or

interview, case study or participant observation? How many people will you survey? What is your sample population going to be? ETC…

Page 29: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+List and Explain the steps of the Scientific Method.

ID the Problem Review the Literature Formulate the Hypothesis Develop a Research Design Collect Data Analyze the Data State the Findings and Conclusions

Asking people questions, observing behaviors, and analyzing existing materials and records on the subject.

Page 30: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+List and Explain the steps of the Scientific Method.

ID the Problem Review the Literature Formulate the Hypothesis Develop a Research Design Collect Data Analyze the Data State the Findings and Conclusions

Viewing the data to determine whether the hypothesis is supported. This is usually simplified by taking the data

and placing it into a graph or chart of some kind.

Page 31: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.
Page 32: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+List and Explain the steps of the Scientific Method.

ID the Problem Review the Literature Formulate the Hypothesis Develop a Research Design Collect Data Analyze the Data State the Findings and Conclusions

Describe methods. Accept, Reject, or Modify Hypothesis. This should be a summary of the entire experiment

stating what happened, the accuracy of your hypothesis, what some intervening variables could have been, and how you might do the experiment different next time.

Page 33: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+

Section 2 Recap:

Main Idea: Causation in science is the idea that one event leads to another event. Scientists assume that all events have causes, or determinants. Sociologists work to discover these causes. Three standards must be met before causation can be proved.

Causation In Science

Page 34: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Section 3 Objectives

• Discuss ethics in sociological research.

Page 35: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+List the Sociologists Code of Ethics.

Show objectivity.

Use Superior Research Standards.

Report Findings and Methods truthfully.

Protect the rights, privacy, integrity, dignity, and freedom of subjects.

Greatest Benefit w/ least harm

Page 36: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+Being an ethical researcher, what 2 things should always be kept in mind?1) Balance interest of those being studied against the need for accurate and timely data.

2) People involved in sociological research should be protected from social, financial, or psychological damage; and/or legal prosecution.

Page 37: + Chapter 2 Sociologists Doing Research. + Section 1 Objectives Describe the basic quantitative and qualitative research methods used by sociologists.

+

Section 3 Recap:

Main Idea: The research process is made up of several distinct steps. These steps represent an ideal. It is not always necessary or even possible that they be strictly followed. Researchers have an ethical obligation to protect participants’ privacy and to avoid deceiving or harming them. Preserving the rights of subjects must be weighed against the value of the knowledge to be gained.

Procedures and Ethics In Research


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