UKRAINIAN DIGITAL MARKET VS. RUSSIAN:

TODAY AND TOMORROW

Ekaterina Vasilenko, Chief Business Development Officer, Aegis Media/GMG

Andrey Chernyshov, Chief Digital Officer, Aegis Media Russia

UKRAINE IS A TEENAGER AT THE GLOBAL DIGITAL SCENE

Toddler:Middle-East

Teenager:Ukraine

School-boy:Other CIS

Student:Russia, Europe

Young Professional:USA, UK

MAIN FIGURES OF UKRAINIAN DIGITAL

• Market is already ready for deep dive into the world of digital advertising

19,7 M

Internet Users

9%of total Market Share 2013F

920 mio UAH

2013F

51%Penetration

43,7 M

Internet Users*

21%of total Market

Share 2013F

1,9 Billion € 2013F

70%Penetration*

DIGITAL IN RUSSIACities 100K+, TNS Russia 2013

AVAILABLE DIGITAL TOOLS – UA AND RU

Display Search Video ads

Social Media Marketing Mobile Production

MeasurementsContentMarketing CRM

DISPLAY ADVERTISING - TIME TO BUYAUDIENCE VS. THOUSANDS – UA AND RU

Re-marketing

Retargeting

Behavioral targeting

+ 59%Growth of

advertising networks in

2013 vs. 2012

Source: Aegis Estimation

+ 250%Growth of RTB

in 2013 vs. 2012

RTB

CONTEXT ADVERTISINGDRIVE BUSINESS RESULTSVS. SITE TRAFFIC – UA AND RU

4 times growth

of CPA requests in

2013 vs. 2012

Source: Aegis Estimation, ACAR Russia 2013

1,2 billion €Context

advertising

37% growth

VIDEO ADS:NEW ERA OF MULTI-MEDIA STARTEDWITH ONLINE VIDEO BOOM – UA AND RU

• 56% of Internet users watch online video

• First step to calculate multi media coverage of the certain campaign

+81% of Online-

video growth in 2013 vs.

2012

Source: Aegis Estimation, CCS, 2013 (16-64, cities 50K+., Internet users), ACAR Russsia, TNS Russia 2013

• 70% of Internet users watch video online

• Full multi-screen planning, selling onlinevideo advertising on TRPs, multi-screen buying coming in 2014 from top TV sellers

+69% of Online-video growth in 2013

vs. 2012

3 174likes

UA: SOCIAL MEDIA MARKETING - FIRST STEP TO CONTENT MARKETING

1 779likes

2 212likes

Chernigivske is the biggest Ukrainian

FB group

155K of fans

RU: CONTENT MARKETING - FIRST STEP TO CONVERGENT WORLD

RED BULL STRATOS – БОЛЕЕ 10 МИЛЛИОНОВ ПРОСМОТРОВ ЗАПУСКА НА YOUTUBE, 180 МИЛЛИОНОВ ПРОСМОТРОВ В TWITTER И 30,000 УПОМИНАНИЙ В ДЕНЬ, 855 ТЫСЯЧ ПОДПИСЧИКОВ НА FACEBOOK, “STRATOS” – ОДНО ИЗ НАБОЛЕЕ ЗАПРАШИВАЕМЫХ СЛОВ В GOOGLE В 2012

Home PC

Home Notebook

Mobile Phone or Smartphone

PC at work

Compure friends, guests

Notebook at work

PC in the Institutions

PC at Public Places

69%

28%

14%

12%

5%

4%

3%

1%

MOBILE - UA: HIGH PENETRATION DEMANDS STRONGER FOCUS

Source – Inmind 2013, «Regular» Internet-Users N= 6463

MOBILE - RU: HIGH PENETRATION DEMANDSIMMEDIATE ACTION

Source – TNS Russia 2013

• 23,0 mio peopleuse internet on laptops / PC

• 20,7 mio peopleuse internet on mobilesincluding

1,2 mio people who use only mobile internet

PRODUCTION (UA-RU):MULTI-SCREENS - SINGLE HTML5 PLATFORM

Source: CCS, 2013 (16-64, cities 50K+., Internet users), TNS Russia, 2013

13%

of Tablet Users

18%Smartphone

Users

30%Smartphone

Users

9%

of Tablet Users

MEASUREMENTS:STRONG GROWTH OF MONITORING BUT LACK OF ANALYTIC FOCUS

Audience behaviour

Media Monitoring & Efficacy

ContentMeter

TECHNOLOGIES ARE HERE AND MARKET IS READY FOR THE NEXT BIG STEP