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User Community Programs

Caleb WilliamsInternet Marketing DirectorBethany

@caleb616caleb@caleb-williams.com

Portable Content

Using RSS to distribute your content from one location.

How many places do you post content?

Duplicate Effort

Email

Website

Social Media

Your Time is ValuableSo what if…

you could focus on creating content?

you could spend more time editing?

you could spend more time responding on social media?

Enter RSSReally Simple Syndication is mostly used in blogging, but it is also a great way to move content easily.

Basic Concept• Post once to your blog or website.• Push your RSS feed to your channels.• Use existing tools in ExactTarget and

SocialEngage

Potential Applications• Use Automation Studio to send

emails to blog subscribers everyday.• Send digest emails monthly to your

unengaged subscribers to remind them why they liked you in the first place.

• Include blog rolls in every email you send.

< CODE />

This is about to get geeky.

<code />

THE ANATOMY OF RSSKnow your data.

The Anatomy of RSS

FacebookEmail

<item><title>Title</title><link>URL</link><description>Excerpt</description><content:encoded>Post</content>

</item>

<item><title>Title</title><link>URL</link><description>Excerpt</description><content:encoded>Post</content>

</item>

Tweet

Customizing RSS (Optional)

<item><title>Title</title><link>URL</link><description>Excerpt</description><content:encoded>Post</content>

</item>

<item><title>Excerpt</title><link>URL</link><description>Excerpt</description><content:encoded>Post</content>

</item>

mysite.com/?feed=fbook_rss

<code />

Customizing RSS (Optional)

<title>Excerpt

<content>Post

<link>Link

<code />

FEEDING YOUR FANSUsing SocialEngage to publish to Facebook and Twitter.

Feeding Social with RSS• Setup RSS Publishing in

SocialEngage.• If you have custom RSS create a new

entry in CoTweet for each channel.• See the guide to RSS publishing in

the 360 Wiki.

3Sixty: SocialEngage RSS Publishing

Feeding Social with RSSI recommend not auto-publishing.

But I thought we were automating?

I like to review posts so I don’t end up on Mashable for the wrong reasons.

QUESTIONS ON SOCIAL?

FEEDING YOUR SUBSCRIBERS

Two ways to use your RSS in email.

AMP Script• Scripting language for use in Email

content areas.• Gives access to Subscriber

Attributes, Data Extensions, Personalization Strings, etc.

• Please consult the 360 Wiki for AMP Script and Content Syndication best practices. 3Sixty: Content Syndication

Single Post EmailCase:Every Thursday morning your CEO publishes a business leadership post to your blog. This needs to be emailed to your board members and any subscribers on your business leadership list.

Single Post Email Setup

<code />

Single Post Email Setup

<code />

IMPORTANT:Use Send Preview to test

your email and AMP Script.

Single Post Email Send

QUESTIONS SO FAR?

Recent Post ListCase:Your monthly newsletter would be a great way to promote the content on your blog. You want to list the five most recent blog posts each time the newsletter is sent.

Recent Post List Setup

<code />

Recent Post List Setup

<code />

IMPORTANT:Use Send Preview to test

your email and AMP Script.

Single Post Email Setup

QUESTIONS SO FAR?

AUTOMATING YOUR EMAILUsing Automation Studio to send your emails.

Setting Up Interactions

Setting Up Interactions

Automation Studio

Automation Studio

Automation Studio

Automation Studio

Automation Studio

Automation Studio

Automation Studio

Single Post Email Setup

FINAL THOUGHTSWhere is your content going?

Caleb WilliamsInternet Marketing DirectorBethany

@caleb616caleb@caleb-williams.com