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Special supplement – December 2014 • FORESIGHT ROI • IN VIVO BVA • INCONTEXT SOLUTIONS • IRI WORLDWIDE • RESEARCH NOW Featuring these providers:
Special supplement – December 2014
• FORESIGHT ROI
• IN VIVO BVA
• INCONTEXT SOLUTIONS
• IRI WORLDWIDE
• RESEARCH NOW
Featuring these providers:
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OUR CAPABILITIES
HOW OUR CLIENTS WIN
THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
We help leading CPGs improve shopper marketing performance with a “measure & improve” process that has been proven to work. Our analytic methods were developed from over 25 years of experience and have been perfected for all types of CPG products and retail formats. Shopper Foresight models untangle the impact of shopper marketing from trade promotion and individual marketing tactics. Results are used for budget allocation, strategy development and event plan optimization with path-to-purchase tactic assessment.
Foresight ROI captures and standardizes shopper marketing information for benchmarking assessment and predictive models. Our assessment methods and metrics are industry proven and vetted by leading CPG companies. To ensure the most accurate and actionable results, we benchmark best practice success factors across our industry database of over 11,000 events we have measured to date.
WHAT WE DO
YEAR FOUNDED 2009
PRODUCTS & SERVICES
We measure shopper marketing ROI for leading CPGs. • Capture & standardize shopper
marketing information for benchmark assessment & predictive models.
• Benchmark best practice success factors for leading CPGs from over 11,000 events measured.
• Provide web apps for learning, forecasting & planning throughout the shopper marketing process.
• Shopper Foresight. � e industry’s leading Shopper Marketing ROI measurement system
• Shopper Intelligence. Online business intelligence portal for analysis & planning
• Shopper Planner. Event fore-casting & budget management
• Marketing Foresight. Understand the impact of category, brand & competitive forces on your brands.
CONTACT INFORMATIONRick Abens, President312.575.0024rickabens@foresightroi.comwww.foresightroi.com
www.FORESIGHTROI.com
Before
■ Budgets at risk
■ Not sure what works
■ Stakeholders disconnected
Aft er
▲ Increasing budgets
▲ ROI +13%, recognition
▲ Collaborative planning
WHAT MAKES US DIFFERENTOur clients are winning. They are increasing their budgets, improving ROI and collaborating with customers using joint planning metrics. Their
success has earned them industry recognition with improved Hub Shopper Marketing Excellence and Kantar rankings.
We have won the trust of top shopper marketing organizations, brand marketers, agencies and industry suppliers with an approach for learning what works. We build a measurement portfolio of performance and diagnostic metrics for all company delivered events. This lets you learn what works so you can apply the learning. Using this measure and improve process, Foresight clients have grown shopper marketing ROI +13% in the past year and have moved up to 5 of the top 8 spots in the 2014 Hub Top 20 List for excellence in shopper marketing.
Foresight’s metrics are standardized for performance and diagnostic assessment to benchmark against industry norms. Our methods meet the highest criteria of the Marketing Accountability Standards Board. We support the industry by giving our time and expertise to advance industry accountability measurement and performance improvement processes.
At Foresight ROI, we help you prove and improve the e� ectiveness of your shopper marketing by:
• Untangling the impact of shopper marketing from promotion to help you understand each better.
• Giving you speci� c insight into the strategies and tactics that drive success to improve your performance.
• Providing a measure & improve process to help you win.
KEY EXECUTIVESRick Abens, PresidentPhil Lardner, SVP, AnalyticsMatt Wheeler, VP Client ServiceLaura Fialkowski, Client Service DirectorJe� Ridge, VP, Operations
WHO WE AREExperts in CPG marketing analytics and brand strategy with client side experience at leading CPGs. Our passion is to grow shopper marketing by proving it works and improving the performance using objective, predictive analytics.
AT-A-GLANCE
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WINNERS MEASURE ROI.
93% OF TOP BRANDS MEASURE SHOPPER MARKETING ROI.63% USE FORESIGHT ROI.™
Email [email protected] to learn how you can measure & improve your shopper marketing.
For years, the industry has waited patiently for an effective
shopper marketing ROI measurement standard. Now, you can
use the one tested more than 11,000 times by the leading brands
at retail. Find out how to start improving your in-store odds by
visiting us online at ForesightROI.com today.
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Services that Succeed
THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
In Vivo BVA provides a broad range of services that help our clients understand their issues and develop solutions that can succeed in market. � ese include:
• Shopper & Consumer Behavior Exploration
• Shelf Architecture Exploration & Optimization
• POS Validation
• Packaging Exploration & Development (New & Existing)
• Packaging Structural Optimization
• Packaging Graphics Screening & Validation
• Volumetric Forecasting
WHAT WE DO
YEAR FOUNDED 1970
PRODUCTS & SERVICES
MAJOR CLIENTS
Work with clients to develop and validate the in store performance of merchandising,POS and packaging systems. Our researchservices are customized for each study, using a combination of qualitative and quantitative approaches within our ShopperLab® environment to achieve outstanding results.
• Shopper & Consumer Behavioral Research
• Shopper Marketing & Activation• Packaging Research &
Development • Volumetric Forecasting • Advertising E� ectiveness Testing
• Nestlé• Mondelēz• Procter &
Gamble• Hershey’s
• Ferrero• AB InBev• Kellogg’s• Campbell’s• Colgate
CONTACT INFORMATIONTom Dilley, [email protected]
www.invivo-BVA.com
Real Life Thinking ®
What people say is not always what people do! At In Vivo BVA, we believe that behavior is the strongest predictor of future actions. We focus on understanding shopper and consumer behavior compared to relying solely upon the rational responses. � is is the basis of Real Life � inking ®.
KEY EXECUTIVESTom Dilley, President, In Vivo BVA USAAnne-Laure de Broissia, VP, Client ServiceJoe Messina, Director, Account Management
WHO WE AREIn Vivo BVA is a global marketing and opinion research leader, primarily focusing on FMCG opportunities.
AT-A-GLANCE
WHAT MAKES US DIFFERENTOur uniqueness begins with placing shoppers in a realistic store environment, allowing them to behave naturally. Using the custom In Vivo research approach, we are able to record purchase behavior as shoppers touch, smell and interact with in store materials throughout this environment. We then dig deeper into this behavior by using innovative technology (eye tracking, biometrics…) and interview techniques that uncover the why behind the buy. � is innovative approach can be conducted using qualitative or quantitative techniques, providing � ndings that drive recommendations that have been implemented in market with many of our clients.
When needed, In Vivo BVA can provide a volumetric forecast for your initiative which can support the launch of a new product, the redesign of an existing brand/structure or a new shelf architecture.
INDUSTRIES SERVED• Consumer Products – FMCG• Healthcare• Government• Financial
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Real life thinkingallowing shoppers to behave naturally to provide findings that predict in market results
Packaginggraphicsstructure
Architectureadjacency
point of sale
Purchase ratevolumetric forecast
retailer story
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Retail & Shopper Solutions, Powered by Virtual Simulations
THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
We know understanding the shopper experience is key to growing your business, so we give you the best perspective possible. InContext has a world class Insights Team that has worked with the world’s top retailers and manufacturers to � nd answers to the most complex shopper marketing issues they are facing.
With ShopperMX, the � rst web-based DIY Shopper Marketing platform in the world, we put full control of virtual environments into the users hands. � is platform enables users to endlessly iterate concepts, evaluate them in real-time with real insights, then seamlessly facilitate activation of the concept with 8K resolution pictures and video, all done on-the-� y. Since ShopperMX is web-based, there are no costly and time consuming IT requirements and it is accessible by any internet connected device, from a tablet to a PC, allowing users to collaborate from anywhere in the world, anytime.
WHAT WE DO
WHO WE ARE
By combining the power of sophisti-cated 3D simulations with the speed and reach of the internet, InContext has become the global leader in scalable web-based virtual store solutions, pro-viding so� ware, research and visualiza-tion services to help companies make better “go to market” decisions, faster and more cost e� ectively.
InContext Solutions is the global leader in virtual Shopper and Retail Solutions, simulating experiences that produce decision critical in-sights. We strive to lead in technol-ogy and insights and were the � rst to stream 3D virtual via the web, launch a 3D virtual SaaS platform and o� er auto-wrap technology for 3D virtual product creation.
CONTACT INFORMATIONDerick Goodman, Group [email protected] Carroll, Group VP, [email protected]
www.incontextsolutions.com
AT-A-GLANCE
INDUSTRIES SERVED• Retail• Consumer Packaged Goods (CPG)• Home Improvement• O� ce Supply• Consumer Electronics• Quick Serve Restaurants (QSR)• Entertainment Venues
YEAR FOUNDED 2009
PRODUCTS & SERVICES• Custom Virtual Store Research• ShopperMX – DIY SaaS Platform• Custom Visualizations • Turnkey Research Solutions
KEY EXECUTIVESMark Hardy, CEOTracey Wiedmeyer, Chief Technology O� cer, Co-FounderRich Scamehorn, Chief Research O� cer, Co-Founder
OUR PHILOSOPHYFrom ideation of new concepts to evaluation of your ideas to activation in the market, we help you develop more e� ective in-store concepts—faster and cheaper. With both research and technology in our company DNA, and the energy and imagination from our entrepreneurial beginnings, we continue to constantly push the boundaries of what are possible, providing new and innovative solutions for our clients.
“We had unique needs and it took a little for this to be realized, but once this undertaking was clear, we found InContext to be very willing to adapt and work with us. We found the analysis and strategic insights provided to be exceptional - well beyond our expectations.”
Client Testimonial
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OUR CAPABILITIES
THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
IRI is a global market research leader, partnering with clients to drive pro� table growth from strategy development to outcome enablement.
IRI’s comprehensive service o� erings are made of up several core capabilities:
1. A large, mature and stable market and consumer and shopper data set integrated with high-value third party data such as gas, weather, organic and natural attributes, on the industry leading IRI Liquid Data™ technology platform.
2. Deep expertise in consumer and shopper insights, helping clients create new products and maximize the engagement and revenue opportunity with their consumers along the entire shopper journey.
3. Leading-edge solutions for driving addressable media (TV, digital, mobile) e� ectiveness and e� ciency with the IRI, Rentrak and comScore Cross Media partnership.
4. A powerhouse consulting and analytics practice which combines predictive analytical techniques, proprietary rapid-modeling platforms and leading-edge automated solutions with top-notch experienced analytics and consulting talent.
WHAT WE DO
KEY EXECUTIVES
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pin-pointing what matters and illuminating how it can impact their businesses.
Andrew Appel, President & Chief Executive O� cerRobert Tomei, President, IRI Consumer & Shopper MarketingSrishti Gupta, President, IRI Media Center of ExcellenceDr. Krishnakumar (KK) S. Davey, President, IRI Strategic Analytics
CONTACT INFORMATION312.726.1221 [email protected]
www.IRIWORLDWIDE.com
AT-A-GLANCE
INDUSTRIES SERVEDOver 95% of the Fortune Global 500 in CPG and retail:• Consumer Packaged Goods• Retailers• Marketing Agencies• Over the Counter Healthcare
YEAR FOUNDED 1979
EXPERTISE• Market, Consumer & Shopper
Intelligence• Retail Tracking Information• Online & O� ine Marketing ROI
Strategy and E� ectiveness• Predictive Analytics & Modeling• Enterprise-Class Business Intelligence
So� ware Platforms & Solutions• Pricing, Trade Promotion & Brand
Portfolio Maximization• Store Level & Merchandising Insights• Strategic Consulting & � ought
Leadership• Programming & Hosting
The New Shopping Journey
shoppers note that a good selection of private label items is essential to a satisfying shopping experience
CigarettesFz. Dinner/Entrees
Milk
With 2,500 unique paths to purchase,
here’s what is standing out
75% of shopperswill rely more heavilyon smartphones andtablets for future shopping excursions
6 10 in
Shoppers are visiting
fewer storesand choosing those that they
perceive as offering the
best value
Go to Channel Migration:The Road to Growth Has Many Lanes
Rfg. Salad/ColeslawSnack Nuts/Seeds/
Corn NutsYogurt
Dollar and club channels areshowing strength…top-selling
categories look different in each
Smaller, more urban stores are popping up across channels
DOLLAR CLUB
Win Your Place in the Spotlight
Collaborate to enhance execution
Tailor assortment against store-level demand
Re-evaluate in-store shelf space for hot online categories
Get granular with packaging, pricing and promotion
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IRI gets clients beyond what information and insight reveal to shed light
on what it can mean for their business’ future. Because that’s how real
evolution takes shape. Let us help move you forward at IRIworldwide.com
Pinpoint what matters. Illuminatewhere it can take your business.
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Mobile Shopper Insights from Research Now
THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
Understand purchase decision drivers – focus on shoppers’ wants and needs before, during and a� er shopping trips.
• Shopper Understanding – Help clients target consumers before, during and a� er a shopping trip for a snapshot into the shopper journey.
• Ethnography and Usage Tests – Observe the in-store shopping experience and how a product is used at home a� er it has been purchased in-store.
• IHUT (In Home Usage Testing) – Utilize mobile for in-home product testing, product consumption and product usage diaries.
• CSAT (Customer Satisfaction) – Compare retail customers’ opinions contrasted to those of competitors.
WHAT WE DO
PRODUCTS & SERVICES
Our trusted mobile solution enriches our online capabilities allowing you to manage insights from two sources empowering and engaging in a new and innovative way.
• Online & Mobile Surveys• Online & Mobile Tracking
Studies• Multi-Country Studies• IHUT Recruiting• Ad E� ectiveness & Audience
Measurement
CONTACT INFORMATIONSales and Information Inquiries [email protected]
www.researchnow.com
Why Research Now MobileTM? Research Now Mobile™ provides the world’s largest single source of active online respondents, with the industry’s most comprehensive mobile research platform.
Our trusted mobile solution enriches our web-based capabilities allowing you to manage insights from multiple sources, engaging clients in new and innovative ways.
• Understand how consumers shop via various means and across multiple channels.
• Compliment and enhance current brand insights and brand intelligence.
• Improve business results, brand equity, customer loyalty and shopper satisfaction.
AT-A-GLANCE
INDUSTRIES SERVED• Retail• Consumer Packaged Goods• Ad & Media Agencies• Strategic Consultancies• Market Research
“We have utilized Research Now Mobile for studies recently on various electronic products in our portfolio and have been very pleased with their capabilities in terms of segmentation, and the speed and � exibility of their service. � eir product gives us the ability to quickly and e� ectively gain insights into our consumers.”
Senior Category Development Manager, Phillips Consumer Lifestyle
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Pub: Shopper Marketing Mag Ad Shopper/1014Ad purchased: full page, 4-colorFile Format: PDF/X-1aBleed: 10.6875 x 14.5 inTrim: 10.4375 x 14.25 inLive: 9.6875 x 14.25 in
In-the-Moment
Mobile from Research Now® for reliable customer experience research and in-store insights. Reach and engage mobile respondents while in store aisles, or immediately following checkout. Discover what drives decisions.
ResearchNow.com
©2014 Research Now Group, Inc. All rights reserved.
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