Date post: | 14-Dec-2015 |
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+The Audience
The intended audience for this digital media session are women* who are newly married and will be changing their legal name to include their spouse’s last name.
*based upon my personal experience
+The Purpose
The purpose of this multi media session on name change post marriage is to educate women who will be embarking upon the process and taking on their husbands name. When it comes to changing your name legally, there’s a particular cadence one must follow to ensure the process goes smoothly.
In 2011, TheKnot.com surveyed 19,000 newlywed women and found that only 8 percent kept their last names; 86 percent took their husbands' names, with the remaining 6 percent presumably modifying or hyphenating. With the anticipation that majority of women will change their name it’s important to provide them with the tools to ensure they are fully educated on the process. (source: http://nymag.com/thecut/2013/02/more-women-are-taking-husbands-names-sort-of.html?mid=huffpost_weddings-pubexchange_article)
+Scene 1
Shot Description: Slowly zoom out from the
front of the magazine cover until the full cover is displayed.
Audio Playing behind narration,
“My Heart is Open”
Narration You’ve found your prince
charming, : a man who is handsome, brave, polite, etc., and would be a perfect husband or boyfriend
+Scene 2
Shot Description: Picture of will you marry me
followed by stats of the wedding industry
Audio Continuation of “My Heart is
Open” Transition into “give me love”
Narration You’ve found your prince
charming, you’ve been on the dates, you’ve had the difficult conversations and the day has come when he’s not just said “I love you” but asked “will you marry me”
The average engagement in the United States lasts 15 months.
Every year an average of 2.4 million weddings are performed in the U.S.
It is estimated that just 8 percent of American women will keep their last names after marriage.
+Scene 3
Shot Description: Building animation with
each comic book frame
Audio Reading of comic frames
Narration Read each frame, and
leave the lasting question of, is name change the right choice for you?
+Scene 4
Shot Description Picture of a female thinking if a
name change is right for her after marriage. Each high level option would transition in.
Audio Transition into “give me love”
Narration Keep your given name Take your spouses name Take your spouses name legally,
but keep your maiden name professionally
Make your given surname your middle name and take your spouses last name
Create a new last name.
+Scene 5
Shot Description Appearing image a road
map with several stops ahead
Audio Continuation of my hear is
open
Narration You’ve chosen to change
your given last name here’s the journey to follow to ensure it’s done correctly and efficiently
+Scene 6
Shot Description: Image of road travels and
ends up at first stop of marriage certificate picture
Audio Continuation of music
Narration Your name change can’t
begin until you have your legal marriage certificate. The clerks office in the county where you were married can help.
+Scene 7
Shot Description Transition into photo of train
saying next stop followed by the social security office.
Audio Sound clip of next stop
Narration With your marriage license in
hand, next stop the social security office and fill out an application for a new social security card. You will keep your same number. To find the nearest Social Security office, visit the administration’s website.
+Scene 8
Shot Description: Scene opens with traveling to the
next stop, and fades into the DMV
Audio Sound clip of driving noises with
an overlay of the DMMV next stop.
Narration Next stop, your local department
of motor vehicles office to get a new license with your new last name. Bring every of identification you can lay your hands you can, old ID, certified marriage certificate, and your new social security card.
+Scene 10
Shot Description: Scene opens with last stop image
and then transitions to the image of the bank
Audio Sounds of cars traveling, with an
announcement of last stop, the bank.
Narration This is a huge step, especially if
you are establishing a joint bank account. The fastest way to complete this is to visit your local branch with your new license and marriage certificate. Don’t forget to request new debit and credit cards, and your checks.
+Scene 11
Shot Description Opens with checklist image
and transitions into other offices you need to notify of your name change.
Audio Sounds of making a check
mark
Narration You’ve completed the name
change for the critical offices, now it’s time to notify everyone else. Here is a few to get you started.
+Scene 12
Shot description Opening shot with name change
Audio Continuation of you make it real.
Narration What I’ve learned along the way
during my name change, is that it’s not going to happen over night. Make it your to update a few accounts each week and when ever you do, make sure you send or bring along a copy of your marriage certificate process. Don’t forget to celebrate the next chapter which is married life.