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© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11 HOW DOES THE HOW DOES THE MARKETING PLAN MARKETING PLAN WORK? WORK?
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© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
HOW DOES THE HOW DOES THE MARKETING PLAN MARKETING PLAN
WORK?WORK?
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
SHORT TERM – retailing
LONG TERM – team building
COMBINATION OF BOTH
3 WAYS TO MAKE MONEY3 WAYS TO MAKE MONEY
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
RETAILING
This is where you are rewarded by FM for personally selling
product
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
You take orders from customers
Place orders with FM office
Supply products to customers
Earn profit from sales
RETAILING
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
• Party Plan
• Retail parties
• Relatives, Friends, neighbours
• Work colleagues
• Canvassing
• Catalogue deliveries
• Direct sales – offices, etc
• Stand outside office blocks
• Mums outside school
• Parents at martial art, dance, gymnastics clubs
• Parents at scouts, brownies, football clubs
• School fetes
• religious group members
• sports associates, etc
RETAILING
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
Example: to earn £100 month
Sell 27 bottles (27 x £3.79 = £102.33) in 4 weeks =
7 bottles a week =
1½ bottles a day (in 5-day week)
Party Plan: 10-25 bottles – do at least 1 a week
RETAILING
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
Example: to earn £350 month
Sell 93 bottles (93 x £3.79 = £352.47) in 4 weeks =
24 bottles a week =
5 bottles day (in 5-day week)
Party Plan: 10-25 bottles – do at least 1 a week
Say ……………….. 2 parties a week
RETAILING
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
RETAILING
Example: to earn £1,000 month
Sell 264 bottles (264 x £3.79 = £1,000.56) in 4 weeks =
66 bottles a week =
13 bottles day (in 5-day week)
Party Plan: 10-25 bottles – do at least 2 a week
Get friends to take your kits around for you to get sales and give them something in return - money per bottle or percentage of the sales price in product
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
Every product that FM sells has a points value added to it – perfumes, toiletries, makeup and For Home products
Examples:
Classic perfumes 29 points
Luxury perfumes 40 points
PLUS …
EVERY POINT HAS A VALUE –
CURRENTLY 1 POINT IS WORTH 17.5 pence
RETAILING
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
Example: in a month you personally sell
25 bottles of Classic perfumes (29 points each) = 725 points
12 bottles of Luxury perfumes (40 points each) = 480 points
That totals 1,205 points which makes you a Magnolia 6%.
You earn an EXTRA BONUS of 6% of the points value of your purchases
6% x 1,205 points is 72.30 points
Each point is worth 17.5 pence
RETAILING
72.30 points x 17.5 pence is £12.65 extra
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
MAGNOLIA PROGRAMME
This is where you are rewarded by FM for building
teams and building extra volume in your business
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
3%3%6%6%
9%9%12%12%
15%15%18%18%
21%21%
Commission is based on the volume of sales of your ENTIRE TEAM each month
As your team volume grows so does your commission percentage
Magnolia
Magnolia
Magnolia
Silver MagnoliaSilver
MagnoliaSilver Magnolia
Golden Magnolia
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
Title team points needed Classic perfume
3% Magnolia 300 minimum 11 bottles
6% Magnolia 1,200 minimum 42 bottles
9% Magnolia 3,600 minimum 125 bottles
12% Silver Magnolia 7,200 minimum 249 bottles
15% Silver Magnolia 12,000 minimum 414 bottles
18% Silver Magnolia 20,400 minimum 704 bottles
21% Golden Magnolia 30,000 minimum 1,035 bottles
MAGNOLIA PROGRAMME
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
15% = 14,400 points in his team
YOU
Harry
MAGNOLIA PROGRAMME
SHARED BONUS
FM Group pay out a maximum of 21% in the Magnolia programme which is shared by the members of a team
You get paid for the DIFFERENCE between your position and the position of those people you personally introduce (your front line) – each one of those front line people is called a `LEG’
You introduce just one person (Harry) – your first `leg’
Harry introduces 5 people and helps them do the same – he has 5 `legs’
Soon he has become a 15% Silver Magnolia because he has over 12,000 points in his whole team
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
Harry
15%
12% - team bought 7,200 points
6% - team bought 2,000 points (more than 1,200 points)
9% - team bought 3,900 points (more than 3,600 points)
15% - because Harry has 14,400 points in his team (more than 12,000 points)
3% team bought 300 points
MAGNOLIA PROGRAMME
How did Harry do this?
0% - none of this team have bought any product
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
15%
Harry
ALL these people are automatically AT LEAST
Magnolia 9% - including Harry!
9% - team bought 3,900 points (more than 3,600 points)
Harry also has the EXTRA volume of 10,500 points from his other 4 `legs’, too which makes him 15% Silver Magnolia
MAGNOLIA PROGRAMME
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
15% = 14,400 points in his team
YOU
Harry
MAGNOLIA PROGRAMME
SHARED BONUS
Because Harry is 15% Silver Magnolia, he automatically makes you 15% Silver Magnolia.
Because you only recruited Harry, the difference in points between YOU and HARRY is … NIL!
So you earn NOTHING from his successful team … you only earn 15% of the points value of your own purchases
What do you have to do to earn from Harry’s successful team?
Have more points than him!
HOW? BY INTRODUCING MORE PEOPLE!
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
15% = 14,400 points in his team
TOTAL 30,900 POINTS = GOLDEN MAGNOLIA 21%
YOU
Harry Linda John FrankAmy
12% = 8,200 points in her team
9% = 4,500 points in his team
6% = 3,500 points in her team
3% = 300
points in his team
MAGNOLIA PROGRAMME
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
15% = 14,400 points in his team
YOU
Harry Linda John FrankAmy
12% = 8,200 points in her team
9% = 4,500 points in his team
6% = 3,500 points in her team
3% = 300
points in his team
Golden Magnolia 21%
MAGNOLIA PROGRAMME
6% 9% 12% 15% 18%
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
This is where you are rewarded by FM for building
leaders in your business
ORCHID PROGRAMME
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
Minimum 30,000 points
PEARL ORCHIDPEARL ORCHID 1 x 21% + 20,000 points =
Harry
ORCHID PROGRAMME
YOU Golden Magnolia 21%
Linda John Amy Frank
PLUS 20,000 minimum COMBINED points from ALL OTHER legs
21%
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
ORCHID PROGRAMME
YOU PEARL
Harry Linda John FrankAmy
21%
Minimum 30,000 points
AMARANTH ORCHID AMARANTH ORCHID = = 3 x 21%
Minimum 30,000 points
Minimum 30,000 points
21% 21%
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
GOLDEN ORCHID GOLDEN ORCHID = = 3 x PEARLS
ORCHID PROGRAMMEYOU AMARANTH
Harry Linda John FrankAmy
21%21%21%
Minimum 30,000 points
Minimum 30,000 points
Minimum 30,000 points
PEARL can be anyone
in downline
PEARL can be anyone
in downline
PEARL can be anyone
in downline
© Stephen Bourne 2010 How does the Marketing Plan work v4 2-11
ORCHID PROGRAMME
YOU GOLDEN
Harry Linda John FrankAmy
PEARL can be anyone
in downline
DIAMOND ORCHID DIAMOND ORCHID = = 5 x PEARLS
PEARL can be anyone
in downline
PEARL can be anyone
in downline
PEARL can be anyone
in downline
PEARL can be anyone
in downline
