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...The campaign has been tested with target audiences to indicate that it is engaging and performs...

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Page 1: ...The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective

Page 2: ...The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective

Page 3: ...The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective

Page 4: ...The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective

Page 5: ...The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective

Page 6: ...The campaign has been tested with target audiences to indicate that it is engaging and performs well against the objectives of the campaign. Principle 3: Campaigns should be objective

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