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“ The TELUS team believes in our hearts and in our minds that in order to do well in business, we...

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The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and serve as citizens. This is a simple philosophy that says – we give, where we live..” - Darren Entwistle, President & CEO of TELUS
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Page 1: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

“The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and serve as citizens. This is a simple philosophy that says – we give, where we live..”

- Darren Entwistle, President & CEO of TELUS

Page 2: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Investing in your community

What it means…

Through our “we give where we live” community investment philosophy we invest in programs that allow us to make a significant and lasting difference in the communities where we live and work.

How we bring it to life…

Beyond the bottom line, the worth of a corporation is reflected in its impact to the community. At TELUS, we contribute our time, expertise and resources to build sustainable communities in partnership with local leaders and non-profit organizations.

Page 3: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

TELUS Social Purpose Strategic Evolution

PILLAR HEALTH EDUCATION ENVIRONMENT

FOCUSEmpowering better health

management

Empowering youth and families with greater access to technology &

community programs

Empowering communities to be sustainable

Social Challenge

Outdated technology is prevalent in the healthcare system, resulting in inadequate care & inaccurate data & information. The incidence of chronic disease is increasing.

New technology is stimulating economic growth at a staggering pace. However, many people, especially youth, are excluded due to ill health, disability, low income & lack of opportunity.

Businesses need to make responsible decisions to reduce the negative impact on the environment and engage customers in sustainability in order to meet the needs of current and future generations.

Business Focus

Transform Canada’s healthcare system by providing digital & remote access to quality healthcare management and information.

Deliver on future friendly brand promise with the latest technology & best customer experience in mobile and Future Friendly Home services.

Protect environment, animals & health of our community and reduce our operational impact while we grow our business.

Community Investment

Focus

Fund programs to support people living with disability & managing chronic disease

Reinforce prevention of disease through active, healthy living in sport & fitness

Champion basic community welfare addressing poverty and hunger

Fund community-based educational & arts programming

Fund youth programs for personal / skills development and social cohesion

Facilitate online literacy, safety, and security Lead against cyberbullying & distracted driving Empower youth to drive social change Bridge the digital divide for marginalized

populations

Protect natural environment through conservation and sustainable practices

Inspire healthy living by building community infrastructure such as playgrounds & gardens

Fund wildlife & animal habitat projects to support a healthy environment for generations to come.

Inspire device recycling & switch to e-billing

We give where we live by using the power of technology & communicationsto improve people’s lives in our local communities.

We give where we live by using the power of technology & communicationsto improve people’s lives in our local communities.

Youth Technology & Social Innovation

Page 4: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Our Structure

Community Boards

Charitable Partnershi

ps

Employee & Retiree

Giving

Cause Marketing

Community Events

Customer Partnershi

ps

Humanitarian Relief

TELUS WISE

Give grants to grassroots charities by engaging local

leaders

Local and national partnerships to enhance

our brand affiliation

TV for Good and Phones for Good

508 CI events and 9,000 hosted guests annually

Joint community initiatives; working with our business

customers to give back

Help keep families safe online with “Wise Internet

and Smartphone Education”

Global and local assistance in response to disasters and

crises

Team TELUS Cares, Community Ambassadors,

volunteer grants, TELUS Days of Giving

Page 5: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Team TELUS Cares Programs

Team TELUS Charitable

Giving

Dollars for Doers

TELUS Community Ambassadors

TELUS Walk to Cure Diabetes

2 new 2015 strategies impacting results:

New Leadership Captain process

Signature events

New grant levels available to everyone

Match donations through

employee/retiree payroll deductions

In 10 years, ambassadors assembled and donated over 500,000 care items

Target: 16,000Actual: 17,849

Convention and Gala April 22-23 2015

Gala with 300 attendees to recognize our

ambassadors and the 24 ‘Volunteer of the Year’

winners

Successful 2-day executive convention 124 attendees

More than $4.9 M was donated to over 2,250

charities

5

2016 Registration DatesRetirees: Sept 8 – Oct 23

BOD, CB & Dealers: Oct 1 – 23TM: Nov 2 - 13

Participation results# team members: 8,433Total # of guests: 5,488

# of customers: 46

# of bus partners: 160

# of government: 162

2015 volunteer hoursTarget: 666,818

Actual to date: 194,395July 2014: 203,378

2014 results: 635,065

2015 Activation:Tor, Cgy, Van:

Popular Step Up Challenge Every step = $0.25 to JDRF$30k max donation reached

NEW Email Fitbit mktg offer: 26k emails deployed

generated 408 site visits

8th year partnership

Three-year contract ends Dec 2016

Campaign communication dates:

April, September, and December

Celebrating 10 years! Celebrating 10 years!

Page 6: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

TELUS Community Boards

history & overview

Page 7: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

TELUS Community Boards at a glance

Victoria Chair: Mel CooperDonation budget: $350K

Thompson Okanagan Chair: Sean PihlDonation budget: $300K

Calgary Chair: Ken KingDonation budget: $500K

Edmonton Chair: Doug GossDonation budget: $500K

Toronto Chair: Rod PhillipsDonation budget: $700K

Ottawa Chair: Jim Orban (acting)Donation budget: $400K

Montreal Chair: Claude BenoitDonation budget: $600K

Rimouski Chair: Camille LeblancDonation budget: $250K

Quebec City Chair: Marc CoulombeDonation budget: $400K

Atlantic Canada Chair: General Rick HillierDonation budget: $500K

Vancouver Chair: Nini BairdDonation budget: $800K

Board Talent•1 Former Deputy Prime Minister of Canada•3 NHL Hockey Affiliates•2 Former VPs of countries•2 Senators•6 Health Leaders•9 University Leaders•10 Members of the Order of Canada•12 Not for profit leaders•21 Corporate presidents

Board Talent•1 Former Deputy Prime Minister of Canada•3 NHL Hockey Affiliates•2 Former VPs of countries•2 Senators•6 Health Leaders•9 University Leaders•10 Members of the Order of Canada•12 Not for profit leaders•21 Corporate presidents

El Salvador Chair: Carlos Quintanilla SchmidtDonation budget: $100K

Guatemala Chair: Roberto GutierrezDonation budget: $100K

Philippines Chair: Javier InfanteDonation budget: $100K

Page 8: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Community Action Teams (CATs)

4 CATs in BC – BC North, BC South, Sea to Sky and Vancouver Island

3 CATs in Alberta – AB North, AB South, Central AB

1 CAT in Ontario

Page 9: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Funding Breakdown since 2005

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Page 10: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

First Nations Giving

10

Since 2000, TELUS, our team members and retirees have contributed more than $900,000 to Aboriginal youth in Canada.

Since 2005, the TELUS Community Boards located in British Columbia have donated more than $811,986 in support of 57 projects benefiting Aboriginal youth in British Columbia.

Vancouver Aboriginal Child and Family Services Society

Lake Country Native Assoc. Youth Leadership through Cultural Knowledge

Coquitlam School District 43 Aboriginal Education for the Red Wolf Spirit Adventures

Frontier College Aboriginal Summer Literacy Camps

Page 11: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

TELUS Community Boards

Criteria

Page 12: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Funding Guidelines

Online: telus.com/community

Must a be a qualified donee ie. Canadian charity or First Nations Band

Program cannot be co-funded by a TELUS competitor The maximum investment our TELUS Community Boards will

consider is $20,000 Charities can apply once a year in each city and we only

consider single-year requests Charities can apply for a second consecutive year of funding if:

We received an excellent status report of how previous funding was used

There is a new component to the program that will enhance or expand its scope and the charity agrees to seek other funding to make the program sustainable

The request is to support an entirely different program than what was funded previously

Page 13: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Eligibility TELUS does not donate communication services or provide

reduced rates as gifts in-kind

Example of some ineligible projects/programs: Sponsorship requests

 Religious or sectarian organizations (except where they represent non-denominational community and social support services)

 Political organizations and candidates, individuals and for-profit organizations

 Competitive sports teams

 Advocacy or special interest groups

 Request for in-kind donations such as local or long-distance telephone services, or reduced telecommunication rates

 Auction items, door prizes or event giveaways

 A program cannot be co-funded by a TELUS competitor in the local community

 Endowments or debt reduction campaigns

 Operating costs not specific to an educational program, including utilities or overhead salaries

 Goodwill advertising, travel expenses, field trips, tours, ticket purchases for fundraising activities, retroactive requests, conferences, seminars, workshops, beauty pageants, wilderness adventure activities, or events and activities that take place outside of Canada

 Capital campaigns or general donations to a community foundation (funding to a community foundation is allowed only if a specific program managed by the foundation fits within existing funding guidelines)

Page 14: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Application overview

1. telus.com/community

Page 15: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Other considerations

Page 16: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Sponsorship vs. Charitable donation

vs.

Page 17: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Conclusion and Wrap up

Your application is like your resume

Describe an idea and a vision for change; not a story

Is it easy to read in plain language?

Check the math!

Page 18: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Questions and Answers

Page 19: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

AppendixAppendix

Page 20: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

Frontier College; Summary Literacy Camp Where: Nooaitch

Attendance: 34 children (from Alberta and Vancouver Island)

Length: 3 weeks

“You could just see the children bonding in friendship as the camp neared end.”

Able to hire 6 employees 3 of them being Nooaitch band and community members.

Full day activities

field trips to Science World (23 children), trip to a local farm,

participated in our Community Garden this summer.

Yoga Lesson

opportunity to learn and experience the Nlaka’pamux language lesson (volunteer from a local elder)  and even Chinese language lessons. (We had 2 volunteers come in to teach them)

story-telling lessons   

GIS/Mapping lesson and utilized his equipment for the children to use in their scavenger hunt. 

Cooking lessons, food safety, they all had to learn to do their dishes after a meal; ensured everyone had proper hygiene before and after meals, they learned about recycling and composting

each youth got to take books home at the end of the camp they all took home 5 or more books each,  they were all very happy with this. 

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Page 21: “ The TELUS team believes in our hearts and in our minds that in order to do well in business, we must do good in the communities where we live, work and.

TELUS Restricted • Page 21

Recent partnership between Britco, London Drugs and Government House

Supporting literacy in remote First Nations communities

TELUS will bring connectivity to the libraries; support with video conferencing technology

Pathways is also now involved with the project supporting their gold of reliable high-speed Internet access for all First Nations in BC is the goal of Pathways to Technology

TELUS Wise programming incorporate into each library

First library; Nooaitch (just outside of Merritt BC)

The Write to Read Project


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