[ When you celebrate, we’re there. ]
HEIDELBERGDISTRIBUTING COMPANY is a family owned and operated company that markets and delivers the finest beer, wine, spirits, and non-alcohol beverages to retailers in Ohio and Kentucky – to your local grocers, convenience stores, corner bars, restaurants, and more. Products on Heidelberg trucks come from local suppliers and from suppliers all over the U.S. and the world.
ONE MAN, ONE TRUCK: Starting in 1938, our founder, Albert W. Vontz drove a truck every day from the Heidelberg Brewery in Covington, KY to deliver the popular Student Prince and Heirloom beers to retailers in Dayton, OH. The brewery closed in 1946, but Vontz kept the Heidelberg name and found new beer and wine products to distribute.
Today we are still family owned and operated. Third and fourth generation Vontz and Miller families are actively involved in the leadership and daily operations. Albert W. Vontz,
1938
SINCE 1938
THE HEIDELBERG FAMILY OF COMPANIES
IS COMPRISED OF NINE WAREHOUSE & OFFICE
FACILITIES LOCATED IN: CINCINNATI EVENDALE
CLEVELAND COLUMBUS
DAYTON LORAIN TOLEDO
YOUNGSTOWN NORTHERN KENTUCKY
➢ 1,600 Associates {Brand Ambassadors!}
➢ 18,000 Beverages➢ 740 Suppliers➢ 2 Million Square Feet of Warehouse➢ 300,000 Square Feet of Cooler Space➢ Serving 26,000 Retailers
throughout Ohio and Kentucky
TOLEDO
CLEVELAND
LORAINYOUNGSTOWN
COLUMBUS
DAYTON
EVENDALE
CINCINNATI
HEBRON
The Associate Wheel shows how our departments are
interconnected and turn towards the same goal while highlighting our core values …helping us Thrive, Adapt
and Lead the Way to be Our Customers’ #1 Choice.
EVERY ASSOCIATE KEEPS THE
WHEEL TURNING
Population Estimates 2018: 11.69 Millionmaking it the 7th Largest State in the U.S.
51% are Female / 49% are Male81.9% are White / 12.3% are African-American
21+ Consumers: 8.5 Million
Consumption Per Year of Approximately 105 Million Cases of Malt BeveragesRanked 7th in the U.S.
Estimated 177 Breweries in OperationRanked 12th in the U.S. (BA 2016 Stats)
Ohio Produced Craft: 1.3 Million BBLs – or about 17.9 Million Cases*
Ranked 4th in the U.S. *includes Boston Beer numbers
OHIOThe Heart of It All
OHIOOhio is a Minimum Markup State on beer.
Minimum markup is 25% at retail. No minimum markup at wholesale.
All sales & purchases of alcoholic beverages by a retail licensee are COD.
Post-Offs are legal. Chain notification typically requires 30-60 days.
Ohio is an FOB Reduction state for price promotion.
Scan-Backs and Quantity Discounts are not permissible.
Instant Redeemable Coupons (IRCs) are permissible but cannot be tied to alcohol purchase.
Mail-In Rebates (MIR) are legal if offered to all retailers and must be funded 100% by the manufacturer.
PRICING & DISCOUNTING
RULES & LAWSBeer can be sold in all types of retail outlets holding a permit.
Ohio Beer Tax: Fortunately, there have been no recent attempts to increase the excise tax of $0.18 / gallon.
On-Premise Sampling is permissible. (consumer product instruction or sample servings)
Off-Premise Sampling is permissible only to holders of D-8 Permits. (generally limited to grocery and specialty beer stores)
Line Cleaning must be done by retailer or third party company.
Signs and Advertising Materials are permissible to consumers and retailers with restrictions. (consumer limit: $3 / retailer limit: $25 / glassware: $50 annually / off premise display items: $300 / neons, mirrors, banners, & signs may be provided free of charge)
OHIO
HEIDELBERG BEER
YOUNGSTOWN
CLEVELAND
LORAIN
TOLEDO
COLUMBUSDAYTON
CINCINNATI EVENDALE
in Ohio➢ 10 Beer Sales Teams➢ 22 Key Account Managers➢ 54 District Managers➢ 265 Sales Associates➢ 10 Certified Cicerones➢ 20 MBAA Beer Stewards➢ 200+ Certified Beer Servers➢ 12 Draft Technicians
We are Ohio’s LARGEST Beer Distributor – and the 14th Largest in the U.S.*
*2017 Beer Business Daily {based on case volume}
In 2017...Delivered 24.3 Million Cases
17.3 Million CEs of Beer7 Million 9L Cases of Wine/Spirits
3 Out of Every
4 Cases We Deliver
is BEER
BEER & AB BEER SALES DIVISIONAl Vontz IIICo-Chairman
Vail Miller, SrCo-Chairman
Dan O’Hara
GSM Cinti / AB
3 KAMs
6 DMs
22 Sales Professionals
Rob VanMetre
GSM Dayton / AB
3 KAMs
7 DMs
29 Sales Professionals
DJ Homan
GSM Cinti / OV
7 DMs
35 Sales Professionals
Derek Kirschner
GSM Cleveland
13 DMs
66 Sales Professionals
Dan Diem
GSM Columbus
12 DMs
42 Sales Professionals
Randy Cook
GSM Dayton
1 DM
38 Sales Professionals
Ian Husk
GSM Lorain
4 DMs
23 Sales Professionals
Ryan Masters
GSM Toledo
6 DMs
29 Sales Professionals
Paul Gause
GSM Youngstown
2 DMs
10 Sales Professionals
Vail Miller, JrCEO
Joe NollCOO
Nick DuceyVP Sales / AB InBev
Pat O’SullivanEVP / Chief Sales Officer
Greg MichalecSenior VP Sales / Beer
Todd PattersonVP Sales / Beer
Chris EmmonsDirector of Craft
Nicole Rouhana
Corporate Craft Brand Manager
CINCINNATI
EVENDALECINCINNATI
YOUNGSTOWN
CLEVELAND
LORAIN
TOLEDO
COLUMBUSDAYTON
Facilities2 Divisions Serving 8 Counties:Adams / Brown / Butler / Clinton / Clermont / Hamilton / Highland / Warren
➢ Cincinnati’s Anheuser-Busch InBev Division Serves Hamilton County
➢ Ohio Valley Beer in Evendale Serves All 8 Counties
Estimated Population:
1,870,000 80% White 15% African-American 2% Hispanic 3% Other
Hamilton County = 43% of Cincinnati Market
2897 Accounts[ 1362 Off-Premise / 1535 On-Premise ]
CINCINNATI
Office & Warehouse:Nearly 225,000 sq ftCooler Space: 10,000 sq ft
AB InBev Associates: 122
Operating 32 Delivery Routes Daily in Hamilton County
Vice President & General Manager: Toby CostonVice President of Sales / AB InBev: Nick DuceyGeneral Sales Manager / AB InBev: Dan O’Hara
DMs: 6Craft DM: 1Key Account Managers: 3Sales Professionals: 22Merchandisers: 5On-Premise Promotions Coordinator: 1Special Events Coordinator: 1Draft Technician: 1
Suppliers: [with market share]
Anheuser-Busch 41% Constellation Beer 4.3% Yuengling 2.3%
Overall Beer Market Share: 47.6%Annual Sales Volume: 3.8MM C/E
CINCINNATIEVENDALE
Warehouse:195,000 sq ftCooler Space: 17,750 sq ft
Associates: 170Operating 32 Delivery Routes Daily to 8 Counties
Vice President & General Manager: Brian CunninghamGeneral Sales Manager, Beer Division: D.J. Homan
DMs: 7Craft DM: 1Key Account Managers: 3Sales Professionals: 35Merchandisers: 5On-Premise Promotions Coordinator: 1Special Events Coordinator: 1Draft Technician: 1
Beer Exclusive Team in 90% of Territory3 Beer/Wine Sales Professionals in Rural Areas
Delivery Accuracy: 99.95%Average: 92 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.17% of SalesInventory Frequency: All Beer Products Twice a Month
Top 5 Suppliers: [with market share]
Pabst Brewing Co. 3.3% Heineken USA 2.5% Boston Beer Co. 2.3% Mark Anthony Brands 2.2% North American Breweries 1.5%
Overall Beer Market Share: 14.8%
YOUNGSTOWN
CLEVELAND
LORAIN
TOLEDO
COLUMBUS
DAYTON
DAYTON
CINCINNATI EVENDALE
Facility2 Divisions Serving Dayton, Springfield,and Surrounding Suburbs of 11 Counties:Auglaize / Champaign / Clark / Darke / Greene / Logan / Mercer / Miami / Montgomery / Preble / Shelby with parts of Fayette / Madison / Northern Warren Counties
➢ Anheuser-Busch InBev Division Serves 5 Counties: Champaign / Clark / Greene / Miami / Montgomery / with parts of Fayette / Madison Counties
➢ AOB Division Serves All 11 Counties plus Parts of 3 Counties
Estimated Population:
1,200,000 80% White 15% African-American 2% Hispanic 3% Other
Montgomery County = 45% of Dayton Market
2054 Accounts[ 997 Off-Premise / 1057 On-Premise ]
DAYTONOffice & Warehouse:Nearly 779,000 sq ftDraft Cooler Space: 32,000 sq ft
244,000 sq ft Climate-Controlled Warehouse Maintained at 68° or Less Year-Round
Associates: 315
Operating 51 Delivery Routes Daily Including 5 Draft Delivery Routes with Refrigerated Trailers
Vice President & General Manager: Chris RammelGeneral Sales Manager: Randy Cook
DMs: 1Key Account Managers: 1Sales Professionals: 38Merchandisers: 3Special Events Coordinator: 1Draft Technician: 1
7 Beer Exclusive Sales Professionals31 Beer/Wine Sales Professionals
Top 5 Suppliers: [with market share]
Boston Beer Co. 2.1% Mikes 1.7% North American Breweries 1.2% Rhinegeist 1.0% Sierra Nevada 0.3%
Overall Beer Market Share: 7.25%
Delivery Accuracy: 99.96%Average: 46 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.14% of Sales
DAYTONVice President & General Manager: Chris RammelVice President of Sales / AB InBev: Nick DuceySenior Market Manager/Yuengling Brand Manager: Rob VanMetre
DMs: 7Craft DM: 1Key Account Managers: 3Sales Professionals: 29Merchandisers: 5On-Premise Promotions Coordinator: 1Special Events Coordinator: 1Draft Technician: 1
Office & Warehouse:Nearly 779,000 sq ftDraft Cooler Space: 32,000 sq ft
244,000 sq ft Climate-Controlled Warehouse Maintained at 68° or Less Year-Round
Associates: 315
Operating 51 Delivery Routes Daily Including 5 Draft Delivery Routes with Refrigerated Trailers
Top 2 Suppliers: [with market share]
Anheuser-Busch 55% Yuengling 6%
Overall Beer Market Share: 61.0%Annual Sales Volume: 6.1MM C/E
YOUNGSTOWN
CLEVELAND
LORAIN
COLUMBUS
CINCINNATI EVENDALE
TOLEDOTOLEDO
DAYTON
Facility1 Division ServingToledo, Lima, Findlayand Surrounding Suburbs of 14 Counties:Allen / Defiance / Fulton / Hardin / Hancock / Henry / Lucas / Ottawa / Paulding / Putnam / Sandusky / Van Wert / Williams / Wood and a small section of Seneca County
Estimated Population:
1,050,000 81% White 10% African-American 6% Hispanic 3% Other
Lucas & Wood Counties = 53% of Toledo Market
2092 Accounts[ 1015 Off-Premise / 1077 On-Premise ]
TOLEDOOffice & Warehouse:Nearly 163,000 sq ftCooler Space: 7,900 sq ft
Associates: 125
Operating 25 Delivery Routes Daily
Vice President & General Manager: Tom McHughGeneral Sales Manager: Ryan Masters
DMs: 6Key Account Managers: 1Sales Professionals: 29Merchandisers: 3Special Events Coordinator: 1Draft Technician: 2
Beer Exclusive Sales Professionals Operate in Toledo Metro Area
Top 5 Suppliers: [with market share]
Coors Brewing Co. 6.5% North American Breweries 2.9% Boston Beer Co. 2.5% Mark Anthony Brands 1.9% Heineken USA 1.8%
Overall Beer Market Share: 15.5%Toledo Share: (Lucas & Wood Counties) 22%
Delivery Accuracy: 99.97%Average: 56 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.13% of Sales
YOUNGSTOWN
CLEVELAND
LORAIN
CINCINNATI EVENDALE
DAYTON
COLUMBUS
COLUMBUS
TOLEDOFacility
1 Division ServingColumbus, Athens, Portsmouthand Surrounding Suburbs of 28 Counties:Athens / Belmont / Coshocton / Delaware / Fairfield / Fayette / Franklin / Gallia / Guernsey / Hocking / Jackson / Knox / Lawrence / Licking / Madison / Meigs / Monroe / Morgan / Muskingum / Noble / Perry / Pickaway / Pike / Ross / Scioto / Union / Vinton / Washington
Estimated Population:
2,746,673 83.6% White 11.3% African-American 2.9% Hispanic 2.2% Other
Franklin County = 43% of Columbus Market
4402 Accounts[ 2050 Off-Premise / 2352 On-Premise ]
COLUMBUSOffice & Warehouse:Nearly 165,000 sq ftCooler Space: 7,900 sq ft
Associates: 228
Operating 40 Delivery Routes Daily
Vice President & General Manager: Greg MauerGeneral Sales Manager: Dan Diem
DMs: 12Craft Brand Managers: 1Key Account Managers: 3Sales Professionals: 42Merchandisers: 3Special Events Coordinator: 1Draft Technician: 1
Beer Exclusive Sales Professionals Operate in Columbus Metro Area
Top 5 Suppliers: [with market share]
Constellation Beer 7.5% North American Breweries 2.1% Mark Anthony Brands 1.7% Ballast Point 0.2% Deschutes 0.2%
Overall Beer Market Share: 8.7%Share in Franklin & Delaware Counties: 12.5%
Delivery Accuracy: 99.84%Average: 49 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.25% of Sales
YOUNGSTOWN
CLEVELAND
CINCINNATI EVENDALE
DAYTON
TOLEDO
LORAINLORAIN
COLUMBUS
Facility1 Division Serving Lorain, Avon Lake, Lake Erie Islands, Western Cleveland Suburbs, and Surrounding Suburbs of14 Counties:Ashland / Crawford / Erie / Huron / Holmes / Lorain / Marion / Morrow / Ottawa / Richland / Sandusky / Seneca / Wayne / Wyandot
Estimated Population:
1,095,000 86% White 7% African-American 4% Hispanic 3% Other
Lorain County = 28% of Lorain Market
1911 Accounts[ 893 Off-Premise / 1018 On-Premise ]
LORAINOffice & Warehouse:170,000 sq ftCooler Space: 7,000 sq ft
Associates: 110
Operating 24 Delivery Routes Daily
Vice President & General Manager: Kevin KnightGeneral Sales Manager / Beer: Ian Husk
DMs: 4Key Account Managers: 1Sales Professionals: 23Merchandisers: 3Special Events Coordinator: 1Draft Technician: 1
Delivery Accuracy: 98.93%Average: 39 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.02% of Sales
Top 5 Suppliers: [with market share]
North American Breweries 3.1% Constellation Beer 2.6% Boston Beer Company 2.1% Great Lakes Brewing 1.7% Mark Anthony Brands 1.5%
Overall Beer Market Share: 11.1%Share in Lorain, Erie, Huron, Ottawa, & Sundusky Counties: 14.4%
YOUNGSTOWN
CINCINNATI EVENDALE
DAYTON
TOLEDO
CLEVELAND
LORAIN
CLEVELAND
COLUMBUS
Facility1 Division Serving Cleveland, Akron, Canton, and Surrounding Suburbs of 10 Counties:Ashtabula / Carroll / Cuyahoga / Geauga / Lake / Medina / Portage / Stark / Summit / Tuscarawas
Estimated Population:
2,859,360 78% White 18% African-American 3% Hispanic 1% Other
Cuyahoga County = 44% of Cleveland Market
6053 Accounts[ 2681 Off-Premise / 3372 On-Premise ]
CLEVELANDOffice & Warehouse:Nearly 150,000 sq ftCooler Space: 6,000 sq ft
Associates: 207
Operating 30 Delivery Routes Daily
President & General Manager: Sean HiceGeneral Sales Manager / Beer: Derek Kirschner
DMs: 13Craft Brand Managers: 1Key Account Managers: 4Sales Professionals: 66Craft Team: 2 DMs / 7 Sales Pros / 1 KAMMerchandisers: 4Special Events Coordinator: 1Draft Technician: 1
Craft Team Calls on Key Accounts in Cleveland & Akron
Top 5 Suppliers: [with market share]
Thirsty Dog 0.2% Deschutes 0.1% Victory Brewing Company 0.1% Uinta Brewing 0.1% Brooklyn Brewing 0.07%
Overall Beer Market Share: 1%
Delivery Accuracy: 99.86%Average: 53 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.13% of Sales
YOUNGSTOWN
CINCINNATI EVENDALE
DAYTON
TOLEDO
LORAIN
CLEVELAND
YOUNGSTOWN
COLUMBUS
Facility1 Division Serving 5 Counties:Columbiana / Harrison / Jefferson / Mahoning / Trumbull
Estimated Population:
633,161 90% White 8% African-American 1% Hispanic 1% Other
Mahoning County = 37% of Youngstown Market
1303 Accounts[ 593 Off-Premise / 710 On-Premise ]
YOUNGSTOWNOffice & Warehouse:Nearly 26,000 sq ftCooler Space: 2,000 sq ft
Associates: 38
Operating 7 Delivery Routes Daily
Vice President & General Manager: Tom McClaffertyGeneral Sales Manager: Paul Gause
DMs: 2Sales Professionals: 10Merchandisers: 1Special Events Coordinator: 1Draft Technician: 1
Top 5 Suppliers: [with market share]
Mikes 1.6% Great Lakes Brewing 1.1% Sierra Nevada 0.25% Thirsty Dog 0.25% Deschutes 0.2%
Overall Beer Market Share: 3%
Delivery Accuracy: 99.99%Average: 49 Cases Delivered / Hour WorkedProduct Loss Percentage: 0.08% of Sales
DISTRIBUTORS OF FINE WINE | PREMIUM BEER | SPIRITS
FAMILY-OWNED & OPERATED SINCE 1938