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Marketing Summit Opening, Gamechangers Turkey Awards and Finalists Peter Fisk, Tanyer Sönmezer Helene Ackermann Salesforce Marketing Cloud Transformation of Customer Journey by Real One to One Marketing 03 December 2014 Wednesday Registration MAIN SESSIONS MAIN SESSIONS Štefan Klein Explore ... Change your Market Niraj Dawar Disrupt … Change your Strategy Interaction with Inspire Award Nominees Marty Neumeier Inspire ... Change your Brand Baran Yurdagül Avea Deciphers of Behavior Interaction with Impact Award Nominees Savaş Yılmazer Demirören Medya Milliyet.com.tr ... We are Changing the Rules Rita Clifton CBE Impact … Change your Results Ömer Şen Avea Big Data and New Generation Mobile Marketing Ahu Özyurt CNN TÜRK Is the End of the Media Came? Kerem Özsü Event Gates Indoor Positioning in Action Evren Aksoy İstanbul Business School Mutation of the Marketing Mix as the Game Changes Banu Barbarosoğlu MedyaNet Finding “The One”! A Digital Path Through The One Hale Yiğitler, Prof. Koen Pauwels GfK Türkiye Shopper Preferences and Reactions to Price and Discounts in FMCG Murat Kolbaşı Arzum A.Ş. Are You Ready for a Rich Turkish Coffee Experience? Ali Şahin GfK Türkiye Unlocking New Insights: Unique Connection of Big Data and Media Elif Şengül ARMAGGAN The Slow Fashion Movement Change Perspective Yalçın Pembecioğlu Bigumigu How to spot trends: Surviving in the information flood Seda Mızraklı Ferik Krea Digital Marketing Game’s Changed In Direct Marketing. Digital is the New King! Pınar Ercan Tursun Ford Otosan How Can a Baby Change the Game? Interaction with Disrupt Award Nominees Interaction with Explore Award Nominees Interaction with Think Award Nominees Marmara Topkapı A Topkapı B Dolmabahçe A Dolmabahçe C Closing Coffee Break 09:15 10:25 09:00 11:25 17:15 17:25 17:55 12:05 12:15 12:30 13:45 15:20 16:15 14:25 13:55 11:35 18:10 16:45 09:00 Tanyer Sönmezer The Gamechangers of Turkey 09:45 09:30 10:15 Whitney Johnson Think ... Change your Vision 10:15 09:45 Peter Fisk How will you be a Gamechanger? 09:30 09:15 08:00 10:55 16:45 17:15 17:25 11:35 12:05 12:15 13:15 14:40 15:35 13:55 13:45 11:25 Coffee Break / Coffee Talk with Starbucks (Dolmabahçe C Room) 10:55 10:25 17:55 Lunch / Fair Visit 13:15 12:30 PARALLEL SESSIONS Break - Room Change 14:40 14:25 Break - Room Change 15:35 15:20 16:15 Anadolu Auditorium www.pazarlamazirvesi.com | /MrktngSummit /Management Centre Türkiye (MCT) Management Centre Türkiye and Eventus reserve the right to make changes in conference flow and programme. The fair is being organized at the Marketing Summit in accordance with the law 5174, with the permission of the Union of Chamberand Commodity Exchanges of Turkey - TOBB.
