08-2004
Implementation and international roll-out of the content transaction and payment platform at T-Mobile
Bernd Rennhak
Managing Director cTAS c.a.r.u.s. IT AG
08-2004
Agenda
The Content, Services & Payment business world:
• Partners with different Paces
• Content Provider Business Models, how to Charge for Content
Discussing the T-Mobile Implementation:
• Architecture
• Time Lines
• Challenges
• Lessons Learned
• Future Visions
Ag
end
a
08-2004
Content, Services & Payment Business World
Partners with different Paces
Co
nte
nt,
Ser
vice
s &
Pay
me
nt
Bu
sin
ess
Wo
rld
08-2004
Partners with different Paces
• Customer
• Marketing and Sales, Content Provider
• Business Organisation
• International Technical Organisations
Content, Services & Payment Business WorldP
artn
ers
wit
h d
iffe
ren
t P
aces
08-2004
SMS
Ring Tones
Logos
Video
Gaming
MMS
Music
I want it all,
I want it now
CustomerP
artn
ers
wit
h d
iffe
ren
t P
aces
08-2004
Own Content Offering
Future Content Offering
Third Party Content Offering
Marketing & Sales, Content Provider
T-Zones
Content Provider
Marketing & Sales
Par
tner
s w
ith
dif
fere
nt
Pac
es
08-2004
Business Organisation
Content Provider Mgmt.
• Correct Settlement• Support Business Models• Provide Customer Access• Attract new Partners
Customer Care
• Low Complaints Rate through AAA Functionality• Attract new Customers
Rating, Billing & Payment
• Correct Rating• Consistent Billing• Revenue Assurance
Par
tner
s w
ith
dif
fere
nt
Pac
es
08-2004
• Big Investments
• Dedicated operational Skills
• Long-term planning
• Internationally distributed
• Highly heterogeneous
Blue Country
Green Country
Yellow Country
International Technical Organisations, Systems and Network Components
Par
tner
s w
ith
dif
fere
nt
Pac
es
08-2004
Issues as a result of the different PacesP
artn
ers
wit
h d
iffe
ren
t P
aces
Issues
• Not fast enough to fulfil customer demands, time-to-market
• Content Providers are struggling with integration into existing BSS landscape
• Revenue loss caused by late accounting for Prepaid customer and insecure payment handling
• Significant complaint management
• Integration issues through heterogeneous network environments
08-2004
Customer
Marketing & Sales
XTCplus – Bridging worldsP
artn
ers
wit
h d
iffe
ren
t P
aces
Technical Systems
Business Organisation
08-2004
Content Provider Business Models, how to Charge for Content
Content, Services & Payment Business WorldC
on
ten
t, S
ervi
ces
& P
aym
en
t B
usi
ne
ss W
orl
d
08-2004
Content Provider
Mobile Carrier
AuthenticateAuthorise
AuthoriseAccounting
AuthoriseAccounting
AuthoriseAccounting
AccountingSettlement
Use Case – Streaming Video
Order Streaming VideoPortugal vs. England
Bu
sin
ess
Mo
del
s
08-2004
Business Models (1)B
usi
nes
s M
od
els
08-2004
Business Models (2)B
usi
nes
s M
od
els
08-2004
Payment Method Advantages Issues
Prepaid
• No deal without money• Only balance check• Easy Customer Care
• No deal without money• Real-time accounting• Technical integration
Postpaid
• Nearly always a deal• Easy for customer• No real-time accounting
• Revenue assurance• Additional checks• Increased Customer
Care
Convergent Charging enables the Operator to support all required Payment Methods.
How to Charge for the new ServicesB
usi
nes
s M
od
els
08-2004
Architecture and Time Lines
The T-Mobile ImplementationT
-Mo
bil
e Im
ple
me
nta
tio
n
08-2004
T-Mobile uses XTC as their international standard Content, Services and Payment platform.
The T-Mobile ImplementationT
-Mo
bil
e Im
ple
me
nta
tio
n
08-2004
CP
CP
CP
CP
Broker
T-Mobile
XTC
Operator Domain
OS and Network Systems
Content Provider DomainCustomer Domain
Business Support Systems
XTC - The Content Service & Payment Platform
Content Provider ModuleCustomer Module Transaction Module
Network Module
Payment & Services Modul
Pre PaidIN IF
IP XAC IP XDC
MasterData
SelfCare
ContractsProducts
Real TimeRating IF
Rating
CustomerData IF
CustomerData
Transaction Logic
Transaction Data
UDR IF
CustomerDB
DWH Billing FinanceReal Time
RatingContent
Provider DB
ID C
Internet Services
Wireless Network Services
Rating SettelmentOtherPayment
PaymentServices
OtherServices
OtherServices
ServiceGateway
Batch Interface
Content Provider
Billing
Subscriber Billing
ERPFinance
DWH
Onl
ine
Inte
rfac
e
SubscriberContractCheck
SubscriberOnline Rating
Limit &Risk
Check
PrepaidOnline
Accounting
Online Interface
Discussing the T-Mobile Implementation (1)A
rch
itec
ture
an
d T
ime
Lin
es
08-2004
• T-Mobile Germany integrated the c.a.r.u.s. XTC Content, Services & Payment Platform in Q1/2001
• In 2002, T-Mobile decided to roll out XTC within the European T-Mobile family.
• The European proof of the international blueprint has been accomplished in 2003:
- T-Mobile Netherlands (September 2003)
- T-Mobile Czech Republic (September 2003)
• The European roll-out was conducted in 2004:
- T-Mobile Austria (July 2004)
- T-Mobile UK (August 2004)
- PTC ERA, Poland (planned for Q4/2004)
• Roll-out in 2005 under discussion for additional T-Mobile affiliates
• Based on the designed XTC blueprint architecture, all implementations have been successfully brought into production in a very short time frame(< 3 months).
Discussing the T-Mobile Implementation (1)A
rch
itec
ture
an
d T
ime
Lin
es
08-2004
Challenges and Lessons Learned
The T-Mobile Implementation T
-Mo
bil
e Im
ple
me
nta
tio
n
08-2004
Challenges
• Reduced Time-to-Market for new service offerings
• Real-time AAA functionality for Subscriber and Content Provider
• Fraud Prevention and Revenue Assurance
• Support for international service offerings like t-zones or T-Mobile SoundLogo
Discussing the T-Mobile Implementation (3)C
hal
len
ges
an
d L
esso
ns
lear
ne
d
08-2004
Lessons learned
• International management of requirements is necessary.
• Earlier organisational setup of international coordination would have prevented regional issues.
• Centralised training and first-level support for all national operators helped to prevent duplication of efforts.
• Establishing round tables for experience exchange helps new operators to understand the product and to prepare themselves.
Discussing the T-Mobile Implementation (4)C
hal
len
ges
an
d L
esso
ns
lear
ne
d
08-2004
Future Visions
The T-Mobile ImplementationT
-Mo
bil
e Im
ple
me
nta
tio
n
08-2004
• Pay-anything with your telephone invoice will become one of the standard payment methods.
• Customers will demand for more services in real-time, like Video Streaming and Online Multiparty Gaming.
• Customers will demand these service wherever they are. Thus new concepts for Content Roaming are required.
• The Content Provider World will grow dramatically, even normal retailing companies will introduce their own Mobile Portals.
Future Visions for Mobile Content BusinessF
utu
re V
isio
ns
08-2004
c.a.r.u.s. Information Technology AG
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22848 Norderstedt | Germany
fon +49. (0)40. 514 35-0
fax +49. (0)40. 514 35-11 11
www.xtcplus.com
www.carus-it.com
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