1-2-3: Taking the First Steps to Using Social Media for Recruiting

ContentsTwitter 2

Facebook 6

Blogs 9

RSSFeeds 10

LinkedIn 11

DiceTalentNetwork 12

SocialMediaTerms 13

1-2-3: Taking the first steps to using social media for recruitingFacebook,Twitter,YouTube,blogs.Friends,followersandfans.Socialmediaisubiquitousandhasrapidlyreshapedthewaypeopleconnect,communicateandshareinformationonline.

Whatstartedasawaytomakenewfriendsandreconnectwitholdonesisnowanimportanttoolforbusinessesthatwanttobuildtheirbrands,gainawarenessandsellproductsandservices.HRmanagersandtechrecruitersarealsousingsocialmediatoolstosourcecandidatesforcurrentjobopeningsandbuildapipelineofprospectsforfuturehiringneeds.

Whilesocialmediatoolscan’treplaceexpertise,hardwork,truerecruitingknow-how,andspecializedjobboards,theyareavaluableadditiontoyourrecruitingtoolbox.

Buthowdoyougetstarted?Withalltheoptionsandjargon,takingthefirststepsintothesocialmediaworldisdaunting.Thiswhitepaperwalksyouthroughthefirststepsingettingstartedwithtopsocialmediatoolsandprovidesvaluable“Tips”tohelpyousavetimeandbemoreeffective.

1-2-3: TwitterTwitterisasocialnetworking“microblog”thatletsyoushareyournewsandthoughts,gatherinformationandbuildconnectionswithotherpeopleonthenetwork.Youhave140

charactersineachpost–or“tweet”–toletpeopleknowwhatyou’redoing,whatyou’rethinkingand,inthecaseofrecruiting,whoyou’relookingfor.

Peopleinterestedinwhatyouhavetosaywill“follow”you.Youcanalsofollowotherpeople’stweetstoseewhatthey’redoingandbuildyournetwork.Theconversationbetweenyouandyourfollowersiscatalogedinchronologicaltimelineonyourhomepage.

Top social media tools used by marketers*

Twitter Facebook LinkedIn Blogs

Page2

Twitter Pros

Popular—About125millionregisteredusersasofJune2010.

Real time—Postingsarriveinrealtimesoyoucanstayuptotheminuteonwhatpeoplearedoingandsaying.

Searchable—YoucansearchTwitterforspecificpeople,locationsandtopics.

Twitter Cons

Time consuming—Tobeeffective,youneedtotweetregularlyandreplytoyourfollowers.

Unfocused—Peopletweetaboutanythingandeverything,soyouhavetosiftthroughalotofinformation.

Limited space—Withonly140characterspermessage,you’reverylimitedinwhatyoucansay.

*SocialMediaExaminer,2010SocialMediaMarketingIndustryReport.

Step 1. Set up a Twitter accountGotohttps://twitter.comandclickon“SignUp.”Followthesimplestepstocreateyourownusername,passwordandlocation.

• Aftersigningup,setupyouraccountandprofile.• Clickon“Settings”intheupperrightcorner.• Clickon“Account”inthesub-menuandcompletetheform. - AtthebottomoftheAccountpage,whenaskedwhether youwanttoprotectyourupdates,leavetheboxunchecked. Ifyoucheckthebox,you’llbeexcludedfromTwitter’spublic timelineandyourvisibilityonthesitewillbe lowereddramatically. - Click“Save”toupdateyoursettings.• Thensetupyourprofile.Yourprofilegivesyourfollowerssome informationaboutyouandalinktoawebsitesotheycanlearn moreifthey’reinterested. - Click“Profile”inthesub-menu. - CompletetheProfileform. - Addapicture.Followthestepstouploadaphotoofyourself. - Addalinktoyourwebsite,careerspageorjoblistingsfor moreinformation. - IntheBiosection,writetwoshortsentencesaboutyour roleasarecruiterorstaffingmanager.You’relimitedto 160characterssomakeyourmessageconciseandcompelling.

- Click“Save”toupdateyourprofile. - Click“Design”fromthesub-menu. - Followthestepstopersonalizeyourhomepagebackground. - Click“SaveChanges”toupdateyourbackground.

Page3

Twittersignuppage

Twitterprofilepage

Tip Ifyou’reinHRforacompany,consideraddinginformationaboutthecompanyintheBiosection.

Tip Asarecruiterorstaffingmanagerbesurethatyouselectausername,or“handle,”thateasilyidentifiesyouandisn’ttoocatchy.

Tip CompaniesoftenuploadacustomTwitterbackgroundtoprovideadditionalcontactinformationtofollowers.

Step 2. Follow, search and tweetWithyouraccountandprofilecomplete,it’stimetobuildyournetworkonTwitter.

•Startfollowing.TobuildyournetworkonTwitteryouneedto“follow”people– inotherwordssignuptoreadtheirposts–andyouneedpeopletofollowyou. - StartbyreachingouttocolleaguesandpeopleyouknowonTwitteralready. Searchfortheirnameusingthebasic“search”featureintheright-hand columnofyourhomepage. - Ifyoufindsomeoneyou’reinterestedinfollowing,clickthe“Follow”button thatappearsnearthetopoftheirprofilepage.Theirtweetswillappearin yourTwitterhomepage.They’lllikelyreturnthefavorandstartfollowingyou andyournetworkwillstarttogrow.

• Conductasearch - SearchingforconnectionsonTwitterisanotherwaytobuild yourfollowing.ThesearchfunctionalityontheTwitterhome pageislimited.Instead,visitwww.search.twitter.comfora separatesearchtoolownedbyTwitterthatoffersadvanced searchoptions. - Clickon“AdvancedSearch”anditwilltakeyouto http://search.twitter.com/advanced - Createasearchbyenteringkeywordsorphrasesbasedon thecandidatesyou’retryingtohire,forexample:“C++”or “Javadeveloper.” - Youcanalsosearchgeneralphrases–“lookingfornewjob” or“jobsearching”–tofindtweetsfrompeopleinthemarket forwork. - Limityoursearchgeographicallybyaddingacity,metroarea orzipcodeinthe“Places”section. - Hit“Search”andthetoolwillpullupallcurrenttweetsthat matchyoursearchparameters. - Reviewthelistandifyoufindsomeonewholookslikeagood prospect,checktheirbioandthenconsiderfollowingthemto startbuildingarelationship.Clicktheir“Follow”buttonifyou liketobeginfollowingsomeone.

Page4

Twittersearchpage

Twitteradvancedsearchpage

Tip PeoplefollowingyouwillreceiveyourpostsontheirTwitterpageandtheirfollowerswillseeyourpostsaswell.

Page5

• Start“tweeting”athttps://twitter.com• Tweetingupdatesyourfollowersonwhatyou’redoing,whattype ofcandidatesyou’relookingforandwhat’snewatyourcompany. - IntroduceyourselftotheTwittercommunitybytypingacommentin the“What’shappening?”boxatthetopofyourTwitterhomepage. Clickthe“Tweet”buttontopostit. - Thencontinuetweetingbysharinginterestinginformationandinsight tobuildtheconversationbetweenyouandyourfollowers. - UsekeywordsasmuchaspossiblewhenusingTwitterforrecruiting.Your tweetsappearinTwitter’sSearchResultssoaddingkeywords–specifictech skills,jobtitlesorlocations–makesiteasierforpeopletoconnectwithyou. - Tryaddinghashtagstoyourtweets.Ahashtagisawordorphraseproceeded bythe#sign(i.e.#TechRecruiting)usedinatweettogrouptweetsona particularsubjectorevent.Hashtagsmakeiteasytosearchfortweetsona topic.Createyourownhashtagoruseanexistingonetocommentonatrend ortopicbeingdiscussedonTwitter.

Step 3. Try other Twitter toolsRetweet—Sharingideas,informationandresourcesfrompeoplewhofollowyouiscalled“retweeting.”It’sapowerful,easywaytoshareinformation,givesomeonekudosforagoodideaandextendyournetwork.Retweetsareindicatedinthetimelinewith“RT.”

Direct Message—Youcandirectmessage,or“DM”afollowerusingthe“DirectMessage”linkintheright-handcolumnofyourhomepage.DMsareonlyseenbytherecipientandaren’tcatalogedinthetimeline.

@YourName—Whenyouseeamessageincluding@(YourUserName)inyourtimelinethatmeanssomeonewroteamessagetoyouorreferredtoyouinamessage.

Tip Keepitshortandinteresting–acounterintheupperrightcornerofthe“What’shappening?”boxwillletyouknowwhenyou’veusedall140characters.

Twitter—tweetingandothertools

Tip Onceyou’veconnectedwithaprospectivecandidate,DMthemwithinfoaboutaspecificopportunityortoarrangeacall.

Tip Asarecruiter,it’simportanttokeepupwiththesementionsandreplybackaccordingly.

Page6

1-2-3: FacebookFacebookistheworld’slargestsocialnetworkingservice.Itletsfriends,colleaguesandfamilymemberssharewhat’snewintheirlivesviaanonlineprofileor“wall”whereuserspoststatus

updates,videos,photosandmore.TheemphasisonFacebookisonpersonalcommunication,butitsfunctionalityforbusinessisgrowingsteadily.

Insteadofcreatinganindividualprofile,businessescanestablishaFacebookFanPagethatcanincludecompanyupdates,employmentopportunitiesandinsidernews.TobuildanetworkonFacebook,businessesinvitecustomersandprospectstofollowthemonthesite.

Step 1. Set up a Facebook account and page•Visitwww.facebook.com. - Clickonthelinkinthelower-rightcorner thatsays“Createapageforacelebrity, bandorbusiness.” - Completethefieldsunder“CreateaPage.” - Confirmthatyouaretheofficialrepresentative foryourbusiness,andclick“CreateOfficial Page”button.

Facebook is the largest worldwide social networking site with more than 500 million registered users.*

Facebook Pros

Popular—MorepeopleuseFacebookthananyothersocialnetworkingservice.

Flexible—Youcaneasilyupdateyourpagewithtext,photos,videoandlinks.

Customizable—Youcansupportyouremploymentbrandbyaddingyourlogo,brandingmessages,visualsandmore.

Facebook Cons

Cluttered—It’shardtostandoutintheendlessstreamofupdates.

Socially oriented—Mostpostsarerelatedtosocialinteractionratherthanprofessionalnetworking.

Time consuming—ForaFacebookpagetobeeffective,youmustcommittoupdatingitregularly.

Facebookcreateapage

Tip FacebookProfilesrepresentindividualsandmustbeownedbyanindividual.FacebookPagesaredesignedforbusiness,organizationsormusicalgroups.

*NPR.org,July2010

Page7

• SetupyourFacebookPage. - Onceyou’vesetupyouraccount,you’llbetakentoyourFacebook pageor“wall.” - Followthestepstocustomizeyourpagewithtext,photosandlinks.

- Intheupperleft-handcolumnyou’llseean“EditPage”link underneathyourprofilephoto.Clickonittolearnmoreabout settingsandusefulpre-installedapplications.

• ReviewtheaccountandprivacysettingsundertheAccounttab, whichappearsintherightsideofthemainmenu.Adjustthem tomatchyourcompany’ssocialmediapolicy.

Step 2. Friend and post Withyouraccountandpagecomplete,it’stimetobuildyournetworkonFacebook.

• Makefriends. - TobuildyourFacebooknetworkoffans,you’llneedtopromoteyourpage. - PromoteyourFacebookpageexternallybytellingyourbusinessassociates, employees,andprospectivecandidatesto“findyouonFacebook”andshow theirsupportbybecomingafan.IncludealinktoyourFacebookpageon emailsandallmarketingmaterials. - ConsideraFacebookad.Learnmorehere.

Facebookeditpages

Tip Yourwallrepresentsyourcompany–makesureit’sinteresting,informativeandsupportsyouremploymentbrand.

Tip Youcanfindhundredsofadditionalapplicationsforyourpageonline.Appsareagreatwaytoengagevisitorsandgivethemareasontoreturntoyourpage.

Tip Manycompanieschoosetoshowpostsfromthemselvesandtheirfans.Thatincreasesactivityonyourwallandmoreimportantlyshowsyourfansthatyouvaluewhattheyhavetosay.

The average person spends more than 5 and a half hours per month on social media sites.*

*TheNielsonCompany

Page8

• StartPosting. - Letyourfriendsandfansknowwhat’sgoingonbypostingor“updating yourstatus”inthe“What’sonyourmind?”boxatthetopofyourwall. YourupdatewillappearintheNewsFeedofeveryonewhoisfollowing yourcompany. - Updatescanbenewjobopenings,companyupdates,industryinsightsor interestingresourcesyou’vefoundonline. - Photosareanothergreatwaytoshow,ratherthantell,what’shappening atyourcompany. - Whenyou’redone,besuretohitthe“Share”button.

Step 3. Update and reply Keeptheconversationgoingandbuildyournetwork–andpipelineofprospects–byregularlyupdatingyourstatusandreplyingtoyourfans.

• Updateyourstatus. - Somecompaniesupdatetheirstatusdaily,otherslessfrequently. Dowhat’sright–andmanageable–foryouaslongasit’sregularly andyourpostsareengagingandpurposeful.

• Replytopostings. - Whenafanvisitsyourpageandleavesamessage,itshowsupinyour NewsFeed.CheckyourNewsFeedregularlybyloggingontoyourFacebook pageandreviewingpostsinthecenterofthepage.Besuretoreplyto comments–whethertheyarepositiveornegative–tocontinuethe conversationandshowthatyou’relistening.Thatresponsivenesswillhelp growyournetworkovertime.

One page, many voicesCompaniescanhaveoneFacebookFanPagebutanunlimitednumberofpageadministrators(foundunderthe“Editpage”option).Administratorscanaddcontenttothepage,whichaddstothevolumeofupdatesandprovidesdifferentviewpointsforyourfans.

Tip Ifyouhaveaspecificjobtofill,makeiteasyforprospectstofindmoreinformationandapplydirectlyfromyourfanpagebyprovidingalinktothejobinthecareercenterorjobssectionofyourcompanywebsite.

Tip Encourageinteractionandcreateadialoguebyaskingfansquestions.

46% of the U.S. online adult population reported visiting Facebook in the past 30 days.*

*InformationWeek,June2010

Page9

1-2-3: BlogsWithablog(acommoncontractionof“weblog”)youcreateyourownonlinejournalandinvitevisitorstocomment.Unlikeawebsite,ablogisajournalorlogofinformationusuallyorganized

topicallyandchronologically.

Useacompanyorpersonalbloginconjunctionwithothersocialmedialoutletstomaximizeyouronlinepresence,helpexpandyourmessageandstrengthenyouremploymentbrand.

Step 1. Find a blogspotYourfirstjobistofindaplacetohostyourblog.• Searchonlineforbloggingproviderswhoofferpre-madeblogtemplates.

• Followthesimpleonlineinstructionstoestablishyourblog.• Addbuttons,images,widgetsandmoretocustomizeyourblog. You’llfindplentyofoptionsonline.

Blog Pros

Control—Chooseyourownfocusandaddasmuchcontentasyouwant.

Personalized—Ablogshowcasesyourpersonalityoryourcompany’sculture.

Multiple voices—Severalpeoplecancontributetoablogtosharedifferentperspectivesonyourcompanyandemploymentbrand.

Blog Cons

Low visibility—Buildingarealfollowingforyourblogischallenging.

Time consuming—Toberelevantblogsshouldbeupdatedregularlyandthattakestime.

Tip Blogger.com,Google’sbloggingsite,andWordPress.comarethetwolargestsites.They’rebotheasytouseandfree.

61% of adult Americans use social networking sites today.*

*PewResearch,May2010

Page10

Step 2. Start blogging • Startaddingentriestoyourblogaboutyourcompany,availablejobs,typesof candidatesyou’researchingforandindustrynews.

Step 3. Spread the word• Buildtraffictoyourblogbypromotingitonyourothersocialmediaoutlets andmarketingmaterials.

1-2-3: RSS feedsRSS,or“reallysimplesyndication,”isatechnologythatsavesyoutimebydeliveringrelevantandupdatedinformationfromyourfavoritemediaoutletsdirectlytoyourinbox.YousubscribetoRSS

onthesitesyouvisitmostandviewtheupdatesusingafreeonlineRSSreader

Step 1. Find a ReaderToreceiveRSSfeedsyouneedanRSSReader.

•Aquickonlinesearchfor“RSSReaders”will yieldmanyoptions.

•Followthesimpleinstructionstocreatean accountwithyourchosenRSSReader.

Tip Postseveralblogentriesbeforeyoupromoteyourblogsovisitorswillhavemorethanoneposttoread.

RSS Pros

Time savings—RSSdoesthesearchingsoyoudon’thaveto.

Convenient—Updatedinformationfromyourfavoritesitesisconsolidatedinoneplace.

RSS Cons

Information overload—Ifyousubscribetoseveral–orseveraldozen–RSSfeeds,youmayfeeloverwhelmedwiththeamountofinformationpresentedtoyou.

Not candidate focused—RSSfeedsaregoodforcullingindustryinformationbutaren’teffectiveforsourcingcandidates.

Googlereader

Tip GoogleReaderisagood,freeRSSReader.

Page11

Step 2. Subscribe to feeds• Subscribetofeedsfromyourfavoritewebsites.Justlookforabuttonon thesitethatincludes:RSS,XMLorSubscribe.Or,checktheright-handside oftheURLaddressbarforanorangeorblueRSSbutton.Clickontheiconand followtheprompts.

Step 3. Start reading• YourRSSReaderwillstartdeliveringupdatedcontentregularly.Checkyour readersitefortoolsthatmakeiteasiertoreadandorganizeallofyourRSSfeeds.

1-2-3: LinkedInLinkedInisanonlinenetworksitedesignedtokeepyouconnectedwithcolleaguesandclassmates.Thesiteisbasedonindividualprofilesthatincluderesumes,linksandmore.LinkedInletsyou

connectwithpeopleyouknowthroughdirectinvitationsandthenlinktoawidernetworkthroughthoseconnectionsandreferrals.Youcanalsojoinindustrygroupstodiscusscommoninterestsandshareideas.

Step 1. Set up a LinkedIn account •VisitLinkedInatwww.linkedin.com - Followthesimplestepstocreatea LinkedInaccount.

LinkedIn Pros

Professional—LinkedInistargetedtowardsprofessionals,notcompanies,soit’sagoodwaytoconnectwithcolleagues.

LinkedIn Cons

Too general—SinceLinkedInisopentoallprofessions,it’shardtofindnichecandidatesliketechprofessionals.

Inefficient—Youneedtoinvestalotoftimebuildingyournetworktoachievethebestresults.

Few candidates open to your recruiting—Whileyoumayfindpassivecandidates,theyaren’ttypicallylookingforjobs.Passivecandidatesonspecializedjobboardsareopentojobopportunities.

LinkedInhomepage

Step 2. Create your profile• Followthepromptstobuildyourprofile.Youcanuploadaphoto,add informationaboutyourbackgroundandemployment,includelinksandmore.

Step 3. Make connections • Onceyourprofileiscompleteyouusethetoolsunderthe“Contact”tab tobuildconnections.

A powerful combination – job boards and social media Nowjobboardsaregettingintothesocialmediamixcombiningextensivecandidatedatabaseswiththecommunityaspectsofsocialnetworkstogiveusersthemostpowerful,informativewaytosearchforcandidatesyet.

OneofthefirsttoplayisDice.TheDiceTalentNetworkcombinesnetworking,socialmediaintegrationandbrandinginonetool.Itoffersthehighlyefficientfeaturesofaspecializedjobboardwithallthepopularaspectsofsocialnetworkingforanefficient,effectivewaytoconnectwithandhirehigh-qualitytechcandidatesonDice.

SeehowtheDiceTalentNetworkoperatesinthisoverviewvideoanddetaileddemo.Ifyou’dliketolearnmore,contactDiceat1.800.979.DICE(3423).

The Dice Talent Network combines…

The best of specialized job boards:• Jobpostings• Resumedatabasesearch• Activeandpassivecandidates opentohearingfromyou• Nichefocusandspecialization• MeasurableROI

And the best of social networks…• Personal/corporatebranding• One-to-onenetworking• Robustcompanyand personalprofiles• Messagingandchat• Relationshipbuilding• Sharedideas

Page12

A Facebook page with a million fans is said to be worth $3.6 million or $3.60 per fan.*

*Virtue

The bottom line on social media Ifyou’vedecidedtoaddsocialmediatoyourmix,makesureyourgoalsareclearandyou’veallocatedenoughresources–timeandtalent–tomakeitworthwhile.Mostofthesocialnetworkingtoolswe’vetalkedaboutinthiswhitepaperarefreebutittakessubstantialtimeandefforttogetresultsusingthem.

Page13

Social media terms to know

Avatar—Graphicalimages,usuallyvisualcharacter,representingaperson.

Blogs—Awebsitecontainingchronologicalinformationwhichisself-publishedbyindividuals.

Direct Message—“DM”onTwitter,amessagesentdirectlybetweentwopeopleonTwitter.

Handle—AusernamethatidentifiesyouonTwitter.

Hashtag—Awordorphraseproceededbythe#sign–#TechRecruiting–usedinatweettogrouptweetsonaparticularsubjectorevent.

News Feed—ThecontinuouslyupdatedlogofcommentsonaFacebookpage.

Newsreader—Awebsiteordesktoptoolthatgathersupdatedcontentfromyourfavoritewebsitesandblogsandorganizestheminoneapplication.

Peer-to-Peer—Referstodirectinteractionbetweentwopeopleinanetwork.

Retweet—“RT”onTwitter,toshareatweetpostedbysomeoneelse.

RSS—“Reallysimplesyndication,”atechnologythatsavestimebydeliveringrelevantandupdatedinformationfrommediaoutletsdirectlytoyourinbox.

Tweet—Ashort140-charactercommentpostedonTwitter.

Widgets—Asmall,stand-aloneprogramthatcanbeembeddedinotherapplications,likeawebsite,blogordesktop.

4101 NW Urbandale Drive | Urbandale, Iowa 503221.800.979.DICE(3423) | dice.com ©Dice.Allrightsreserved.