Date post: | 16-Nov-2014 |
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Business |
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The Next Stepsin the
Social Media Revolution
Amanda ShewmakeVice President, NAS Recruitment Communications
Recruitment Consultant, Web 2.0 Media Strategist
Revolution:
“A drastic and far-reaching change in ways of thinking and behaving.” ways of thinking and behaving.”
-Web, 2010
The Social Media Landscape
• In late 2009, social network usage exceeded Web-based e-mail usage
for the first time
• Today more than four out of five online Americans are active in either
creating, participating in or reading some form of social content at least
once a month
•Facebook: +350 million strong
•LinkedIn: + 55 million strong
•Twitter: +25 million strong
Social Media Spending Increases
63% of "best-in-class“ 63% of "best-in-class“
companies have increased
their social media budgets
despite the recession.
- From The Aberdeen Group’s “The ROI on Social Media
Marketing: Why it Pays to Drive Word of Mouth”
� Media Planning and Buying
� Analyze & Understand
� Plan
The Next Steps…
� Engage
� Monitor and Update
Analyze & Understand
OBSTACLES
Time Requirements
• Very time-intensive
• Lack of internal resource time
Budget ConstraintsBudget Constraints
• Limited budgets
• “The Economy” = conservative spending
Unproven Tactics
• Requires expertise
• The necessary waste of experimentation
BENEFITS
Source Passive Candidates
• Targeted Demographic
• Unique vehicles
Cultivate Candidate Relationships
• Build an engaged candidate pipeline
• Be a resource
Monitor and Build Your Brand
• Learn what’s being said about you
• “Guide” the conversation and create viral marketing
Social Networking is the application of social media.
Social Media
Tools that enable a user to
Social Networking
Engaging and conversing social media. Tools that enable a user to
share content and create
conversation.
Engaging and conversing
with individuals by way of
social media.
PlanPlan
I. Set Goals
II. Solidify Your Personal Brand
III. Develop a Social Media Policy
PLANNING
IV. Think Mobile
V. Build Your Employment Brand
EngageEngage
228% 1382% 82%
Traffic Growth: 2008 through 2009
� Target by: Geographic location, position, company, demographic,
school, etc.school, etc.
� Drive Candidates to Splash Page or Career Site
� Employment Branding
� Presence on FB without the time commitment of a Fan Page
� Metrics Reporting
� You set the budget!
� Network Membership
& Reach
� Over 55 million professionals*
– ~2 million members join
per month
– Roughly 1 new sign-up
Latin America
3%Europe
24%
Asia
8%
– Roughly 1 new sign-up
per second
� 200 countries
� English, Spanish, French
and now German!
� 150 industries
� Members from all five hundred
of the Fortune 500
Other
0%
North America
60%
Africa
2%
Middle East
1%
Oceania
2%
Monitor & UpdateMonitor & Update
Normal 24-Month Social Marketing Timeline
Months 1-3: Brand Presence
• Create profiles
• Implement brand image
• Announce presence
Months 3-12: Brand/Job Seeker Engagement
• Increase follower base• Increase follower base
• Monitor brand, industry, niche
• Communicate with candidates
Months 6-24: ROI Focus
• Assess goals / achievements
• Address areas for improvement
• Identify additional metrics
� Analyze & Understand
� Plan
The Next Steps…
� Engage
� Monitor and Update
“It’s about:
offering something of value,creating movements that build over time,creating movements that build over time,
engaging with passionate fansand
giving them the tools to influence others.”
Thank You! Join The Conversation!
Email: [email protected]
Nasrecruitment.com/blog
Twitter.com/AmandaShewmakeTwitter.com/nasrecruitmentTwitter.com/nasrecruitment
Linkedin.com/in/amandashewmakeLinkedin.com (NAS Recruitment)
Facebook.com/nasrecruitment
Social Networking Boot Camp