1. 2 Agenda Velti Overview Products & Solutions Customers & Projects.

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2

Agenda

Velti Overview Products

& Solutions

Customers &

Projects

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Velti is a leading mobile platforms and services provider…

Velti is a leading platforms and services provider enabling mobile

marketing, advertising and content delivery as well as value-added services for advertising agencies, media

groups, mobile operators and other large enterprises, such as financial

institutions and government organizations

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…with international reach

• Velti has offices in London, New York, Boston, Athens and Sofia

• Operations in 10 countries

• Over 100 corporate clients

worldwide

• The company employs 200 people, with more than 110 technology staff

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Recent developments

• Velti and IPG, one of the world’s leading organizations of advertising

agencies and marketing services companies, have recently formed Ansible,

a dedicated mobile marketing company under Interpublic’s Future Marketing Group

• Ansible - headquartered in New York and with offices in North America, Europe and Asia - works with brands, agencies and content providers and offers mobile strategy, creative development and campaign management

• Velti acquired the assets of Digital Rum, a leading and award winning UK-based provider of mobile promotional solutions that now form the basis of Velti’s UK sales operations

• Velti also acquired M-Telecom, the leading independent provider of mobile services in Bulgaria with a 40% market share

• Velti opened new offices in New York spearheading its activities in the mobile marketing market

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Velti has delivered a number of mission-critical projects for leading clients

worldwide…

http://www.baa.com/

http://www.bp.com/home.do?categoryId=1&contentId=2006973

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…and is allied to major international partners

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• Alexandros MoukasChief Executive Officer

• Co-founder of Velti; Previously co-founder and Chief Scientist ofof US start-up FCI (sold to SAP for $51m)

• M.Sc. MIT Media Lab & Sloan School of Management, Artificial Intelligence; M.Sc. U. of Edinburgh, Artificial Intelligence

• Chris KaskavelisChief Operating Officer

• Co-founder of Velti; Previously at TCA Software designing enterprise software systems for Pratt & Whitney, Analog Devices, General Electric and Lucent Technologies

• Ph.D. Boston U., Supply Chain Management; B.Sc. Brown University, Electrical Engineering

• Menelaos ScouloudisVP of Sales

• Previously was an Engagement Manager with McKinsey & Co, Stamford, New York and Athens, working primarily with large telecommunications companies

• MBA Harvard Business School; M.Sc. MIT, Chemical Engineering

• Pantelis PapageorgiouDirector of Finance

• Previously Group Treasurer for P.N.Gerolymatos Group, Portfolio Manager for Allianz Finance and Auditor for Arthur Andersen

• MBA Boston University

• David MannNon-Executive Chairman

• Former CEO of Logica CMG plc• Non-Executive Chairman of Charteris plc and Flomerics

Group plc.; Non-Executive Director of Aveva Group plc• Past President of the British Computer Society

• Jerry GoldsteinNon-Executive Director

• Former Sanwa International plc, London Deputy Chief Executive & Board Member

• Former Citicorp Investment Bank Executive Director & Board Member

• Former Kidder, Peabody International Managing Director & Board Member

• David HobleyNon-Executive Director

• Non-Executive Director of Orange SA, Soneacom SA and Telit Communications plc

• 35 years investment banking experience with UBS Warburg and Deutsche Bank

• Nicholas NegroponteNon-Executive Director

• Non-Executive Director of Motorola, Inc.• MIT Professor & founder of Media Lab • An "angel investor" for over 40 start-ups, also leads $100

laptop / OLPC non-profit

{Executive Directors} {Non-Executive Directors}

The company is led by a strong executive team

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Velti is a well capitalized, profitable company quoted on the London Stock Exchange (AIM)

• Publicly traded on the London Stock Exchange (AIM) since May 2006

• Well capitalized and currently experiencing good growth in both revenue and profits

• For its first financial year as a publicly quoted company, Velti has reported revenues of

€10.8m, which represents an increase of

122% over the previous year

Revenues

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VELTI in the South East Europe area…

• Velti has recently acquired M-Telecom, the leading independent provider of mobile value added services in Bulgaria with a 40% market share

• The largest customer of VELTI BG (M-Telecom) is MTel, Bulgaria’s leading mobile network operator.

• The acquisition of M-Telecom complements Velti’s existing relationship with Globul, Bulgaria’s second largest mobile network operator.

• M-Tel and Globul account for approximately 90% of the Bulgarian mobile market.

• VELTI BG currently employs 15 persons and is expected to grow to 25 within next year.

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Why we consider doing business in FYROM…

• FYROM is currently very attractive for new businesses due to taxation issues and fast start-up procedures

• EU programmes will bring considerable funding in FYROM within the next 3-4 years. These will benefit the companies that are already established in the region.

• Stable environment political and financial

• Availability of skilled IT professionals with business mentality and orientation

• Very good telecommunications infrastructure (fast internet already available)

• Low start-up and operations cost

• FYROM could be used as the base to host and provide services in other neighboring countries (Montenegro, Kossovo, Bosnia, Slovenia, Croatia, etc.)

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Agenda

Products &

Solutions

Velti OverviewCustomers

&Projects

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VELTI services span in 3 major business areas…

Solutions for Financial Services

Mobile Value-Added Services and Content Delivery

• Messaging services

• Mobile content organization and delivery

• Content rendering and optimization

• Wide variety of ASP applications

e-Government Services

• Online and/or mobile customer/citizen service

• Enterprise portals

• Electronic bill presentment and payment

• e-Marketing

• Online Auctions

• Business process automation

• Document management

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More in detail








• Online and/or mobile customer citizen service



• e-Marketing

•On-line Auctions



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Velti offers government agencies a wide variety of online services that increase citizen satisfaction

The Velti Customer Lifecycle Management (CLM) is a turnkey solution offering a wide variety of functionalities for the successful and cost-effective citizen relationship management. Velti CLM is comprised of 5 independent service modules:

– Velti Enterprise Information Portals (EIP): a cutting-edge solution that integrates an organization’s knowledge-base and all related applications into a single user-customizable environment

– Electronic Bill Presentment and Payment (EBPP): allows organizations and customers to pay bills electronically, access and analyze their account information and schedule automatic payments

– E-Marketing: provides marketers with a powerful tool to reach prospective clients and analyze their customers’ behaviors through the tracking of their preferences, purchases and frequency of contact

– Velti Insight: a powerful business intelligence solution that collects, filters and organizes log information from different sources, enabling decision-makers to address issues and make optimal decisions

– Velti Identity Management: a centralized access-management system that enables organizations to securely and efficiently manage user-access across all accounts and resources through a single automated process

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More in detail











• e-Marketing

• Online Auctions



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Through the use of the Velti BPM, Velti enables business process automation

Velti enables government agencies to simplify and manage business processes through the use of the Velti Business Process Management (BPM) System, which allows them to:

– Define people / roles and rules– Design and automate processes– Monitor results and in turn optimize existing processes

BPM integrates with various external systems and databases allowing IT to respond fast and accurately to functional changes

A typical Business Process Management project can be deployed in just 2-3 months from a highly-qualified professional team with extensive business, consulting and technical experience

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The Velti Document Management system enables electronic document management

The Velti Document Management System (DMS) is an end-to-end solution that allows organizations to efficiently organize, distribute and archive all types of documents (text, image, drawings, video, sound, etc) in electronic format. DMS:

– Automatically updates and keeps track of all new document versions– Performs fast and successful document searches– Archives and recovers documents from multiple storage environments

(database, file-system, FTP servers)– Assures document confidentiality– Connects to all external document processing devices

such as scanners, fax servers, email accounts, etcDocument management automation can

be applied in the following areas:– Procurement– Legal– Human Resources

DMS can be integrated with various IT systems as well as with the Velti BPM

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More in detail











• e-Marketing

• Online Auctions



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Media Groups

• Mobile Marketing and Advertising

• Mobile Applications

• Content Solutions

• Messaging Solutions

• On-line Mobile Self-Service Automation

• Application Service Provider Solutions

In the mobile services area Velti serves 3 major client groups…

Advertising Agencies & Enterprises

Mobile Operators

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Mobile Operators

• Software provider for value-added services • Managed services and operation of portals with revenue-share• Mobile marketing, advertising and promotion

Advertising Agencies & Enterprises

• Mobile Marketing and Advertising solutions enabling the planning, management, and monitoring of multiple mobile campaigns

Velti Offering for the Mobile Market

Media Groups

• Content delivery through the mobile channel • Mobile Marketing and Advertising• Customer base monetization

… and provides advanced mobile services that lead to successful and measurable results

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Planning StageExecution Stage

Reporting StageThe client identifies overall objectives, the budget, the target segments, the time frame and the campaign specific activities (marketing & advertising)

For each mobile activity selected, suitable inventory is reserved, campaign activities are initiated, and visuals of the final offering are provided

Advanced reporting features allow the user to view results and keep track of all running campaigns, with comprehensive business intelligence tools and a dashboard that provides near real-time information

Velti’s Mobile Marketing Platform enables the execution ofmobile marketing campaigns in three simple stages

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Velti’s innovative applications enable the delivery of a wide variety of campaigns that add value to the

end consumer…

User Generated Content

m-Commerce

Competitions/Treasure Hunt

Virtual Reality Ad-funded

Content

ProximityMarketing

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MobileMarketingPlatform

Text/PictureMessaging

WAP

WEB

MobileTV

InteractiveScreens

InteractiveVoice VideoResponse

Bluecasting

…while its platforms extend mobile marketing to

any delivery channel

Mobile Downloadable

Apps

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Why Mobile Government?

Over 1 billion mobile devices are expected to be sold within 2007, compared to 200 m. computers and 200 m. TV sets (1)

In 2011 the mobile subscribers are expected to grow to 3.9 billions

(56% of the universal population) (2)

Access to m-Government services is offered anytime and to any place

Citizens are currently familiarized with using mobile devices, especially the SMS services

Efficient and effective way of direct communication with the citizens

Government Institutions are “close” to the citizen

(1) Oppenheimer, (2) Informa Telecoms and Media, (3) Teelcom magazine – issue 22

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m-Government Services Types

Push - Notifications

Pull

SMS messages that are sent to citizens.

Automated notifications with

useful information, announcements.

Invitations to the public to visit WAP sites, as

well as to participate in polls and votings.

SMS services that are activated by the

end user. Subcription to a specific service, newsletter and

notification service. It usually involves sending an SMS message to a

predefined number.

User Authentication

Services“Mobile” web sites that are accessible

from mobile devices and offer the

capability to the citizen to be

introduced to various content and to navigate through

various areas.

Services that provide user

authentication by sending via SMS

user identification information

Mobile Portals

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Ministry of Education

Insurance Institutions

Employment

Ministry of Public Order

Several Organizations for example Civil

Service

Ministry of Defense

Local Authorities

M-Government Services at a glance

Ministry of Transportation

Messaging Service Management

(MSM)

Media Content Delivery (MCD)

…Being experienced with managing content for mobile devices and with message services, VELTI provides government institutions the suitable mechanisms for delivering the necessary information through multiple channels …

M-Government

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We partner with Government Organizations throughout the process to deliver successful experiences…

Planning Phase Execution Phase

Reporting Phase

Gov. Organization / Velti meeting

Requirements gathering

Design of Business Plan Velti

defines the specifications of

the services

Velti implements the services

Veltimonitors the

efficiency of the services

Cooperation aiming at the optimized m-GovernmentImmediate results for the citizens and the public

administration

Velti improves the services if necessary

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Extensive Working Relationships

Extensive working relationships with Operators, Partners and Content Providers around the globe that ensure a successful

execution of all campaigns as well as accurate revenue reconciliation for

all forms of charging (e.g. SMS, MMS, and WAP)

FlexibleTechnology Platforms

Platforms that adapt to changingmarket dynamics and focus on

functionality, ease of use,rapid launch, scalability, and

powerful BI tools asdeterminants of quality

Cost Containment

Velti’s solutions supportany network architecture, device

portfolio, or content strategy

Products

A broader, moretechnically advanced, innovative and qualityoriented product line

than those of our competitors

The Velti

Competitive

Advantage

Why partner with Velti

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Agenda

Customers&

ProjectsVelti Overview

Products&

Solutions

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ArmenTel• Content Management System• Mobile Service Manager• Managed services of multilingual portal

content 24x7• Strategy and promotion management

Vodafone Live! • Content Management System• Messaging Service Manager• Digital Rights Management• Self-Service Portal

Mo Mad (MVNO)• Multi-access WAP portal for

teenagers emphasizing music, games, ringtones, sports and mobile TV streaming services

• Promotion and cross-selling management

Q-Telecom On-Deck Portal• Management of all value-added

services• Content aggregation and syndication • Personalized promotions and

cross-selling

TIM Plus • Multi-access, value-added WAP Portal• Content Management and rendering for

2.5G and 3G devices• Managed services of portal content 24x7

Velti has delivered several projects to leading companies worldwide (1/5)

Orange UK“gigsandtours”• Ticket priority notification & purchasing service• Orange users receive notifications for gigs of selected bands and artists• Registered users are also provided with designated allocation of tickets before tickets go on sale to the general public

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ArgosText & Take Home• Service allowing customers to quickly find and reserve products out of the Argos catalogue through their mobile device• Users are notified once products become available and they can reserve them for up to 3 days• Customers receive a text reservation code which they display in the store upon collection

HennessyThe Art of Mixing• Campaign promoting and supporting independent musicians• Micro-site where visitors view biographies, download tracks and vote their favorite bands• Registrants received text notification regarding new bands and music

BAAAirport Information & Breaking News Mobile i-mode Site• i-mode site providing static airport information such as directions to the airport, terminal information, arrival & departure updates, etc• Site updated every 10 min• Content managed from feed provided by BAA

Phone BlingMobile Downloads Portal• Flexibility in billing and charging

schemes• SMS charging both mobile-

terminating and mobile-originating, Paypal, VISA

• Connectivity and carrier approval from 95% of US carriers

• Instant white-label site creation for other brands

“Rate It”: a loyalty tool for building upmobile communities - Online database ofopinions, ratings and reviews• User-generated content• Users create and manage their own

categories or vote on existing ones• Get rating results via SMS, at sports

events, movie theaters, bookstores, etc

Vodafone Vodafone Online • Comprehensive self-service portal including:

• e-billing• e-care• e-shop

http://www.baa.com/

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“Football-Mania 2006” World Cup SMS Contest for ArmenTel• Massively engage wireless subscribers in

the hottest sports event of the year• Associate carrier name with FIFA World

Cup, through cross-media interaction and prize redemption

EKO Gas Company SMS Contest • Loyalty, coupon redemption via SMS• Over 2m unique codes printed and

distributed at gas stations• Cross-media participation (via SMS and

website)

“Metro FIFA World Cup 2006”

SMS Contest for “Metro” Newspaper• Loyalty and point-scheme system• Associate biggest free daily newspaper

with hottest sports event of the year• Partnership with Philips, a FIFA World

Cup Official Sponsor for awarding of prizes

“Break the Da Vinci Code” Vodafone Live!

• Leveraged the launch of the new movie by engaging Vodafone subscribers through quiz games

• Cross-sell relevant content and promote Vodafone Live! portal

Hello!: “Style Awards 2005” SMS Voting

• 2-month long playoffs-style awards between female celebrities

• Vote count very close to total readership of magazine

“Play and Win IT” Branded SMS contest for PC WorldMagazine• Developed various point-scheme

systems with probes (double point offers, bring-a-friend, holiday special bonus, double magazine enrollment)

• More than 50 prizes awarded to contestants


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ArmenTel“Treasure Hunt” SMS Contest• Biggest and most successful SMS contest ever conducted for ArmentTel• Penetration rate exceeded 11% of customer base• A total of 8,000 prizes were awarded during the 90-day contest period


Status Magazine WAP Site• On-deck WAP site for Greece’s most popular men’s magazine• Several thematic content categories, frequently updated based on information derived from actual magazine• Customized content according to user’s preference

Athinorama WAP Site• Branded WAP site for Athens’ leading city guide• Tailor-made content specifically for mobile use; several thematic sections and weekly updated content• Highly-successful presence in all Greek carriers’ portals

7MERES TV WAP Site• Branded WAP site for Greece’s #1 TV guide• Easy-to-use WAP site allowing users to browse according to their own preferences• Variety of thematic categories updated constantly with content from actual magazine

ArmenTelSMS-based Dating Service• Most successful ArmenTel SMS value-

added service• Photo-dating and detailed user

profiling• Run promotions to increase usage

Q-Telecom “Q-Kisses” SMS Contest• Thematic SMS contest on the occasion of St. Valentine’s day• Almost 180,000 messages in a 3-week period with a penetration rate of 6,4%• Daily awarding of prizes and final draw for big winners

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CBS {MaxPreps} (ESPN Partner)Complete Mobile Strategy and Content

Portalincluding :• Downloads & sports alerts• CoachCaster, Interactive SMS Campaign• Filtered user-generated high school

content• WAP Site, FlashCast Site, MMS, Video

Student Advantage Mobile Solution offering:• Coupons• Vendor searches• Membership enrollment and renewal • Student Advantage subscription services

SMS Sweepstakes Competition New England Country Music Festival for Greater Media’s WKLB Country 99.5 radio station• 50,000 in attendance• Built e-mail database• 1-day implementation• Drew participants to join WKLB VIP Club


OTENumber Portability• Automation of processes including:

• Handling in/our port requests• Notifications processing• Management of Intelligent Network (IN) switching

• High volume of transactions: thousands of number portability requests processed

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Velti BG developed the Disney Mobile Content Portal for M-Tel’s Vodafone Live!

The Disney-branded mobile content is aimed at maximizing customer satisfaction and increasing revenues

The Disney Portal is promoted by banners and tickets at Vodafone Live! ‘s home page

M-Tel registered over 1,500 downloads during the first 2 weeks of the portal’s operation and expects a 30% increase in 2007

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Velti BG developed three mobile “Fresh” content and entertainment sites for GloBul’s i-mode

portal

Fresh Tones, Fresh Wallpapers and Fresh Games, have already registered 10,000 i-mode subscribers since the portal’s launch 8 months ago.

Velti BG launched later on, the 4th Fresh Fun content site which includes entertainment services such as horoscopes, tests, taro readings, etc.

Velti BG is scheduled to develop and operate, as of June 2007, i-mode sites for Bulgaria’s most popular magazines (Grazia, Maxi, Joy, etc) in cooperation with leading local media groups.

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1. 2 Agenda Velti Overview Products & Solutions Customers & Projects.

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