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1© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Streamlining Business Process with Cisco Unified Communications
Applications that enable smarter, more effective communications
Joe Burton
Director of Engineering
Unified Communications Business Unit
2© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Communication Complexity
Impacts Business
3© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Meeting the Demand to Stay Connected Innovation Has Created Complexity
15 Attachments!!15 Attachments!!
u there? u there?
Meetings All DayMeetings All Day
20 E-Mails!20 E-Mails!
“Have a Minute?”“Have a Minute?”
5 Voicemails!5 Voicemails!
Information Overload• Too many devices• Anywhere/anytime
Technology Limits• Disparate solutions• Disparate access
4© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
…Results in Delays and
Missed Deadlines
…Unable to Reach
Coworkers on First
Try…
…Have to Use Multiple
Methods of Reaching
Coworkers…
Communication Devices and Apps
Proliferating…
EmployeesIncreasingly Mobile…
Daily 52%
Daily 36%
Monthly 22%
6.4 Types of Devices
27% Traveling 1X Month Avg.
Source: Sage Research
Innovation Has Created Complexity
5© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
“How frequently does a project get delayed due to difficulty in reaching key
decision-makers when needed?”
It occurs a few times per
quarter: 51%
It occurs on a regular
basis (i.e., weekly or
daily): 27%
It seldom occurs: 19% It is not an
issue: 3%
It causes some
slowdown: 63%
It causes work to halt until the key
decision maker
becomes involved:
27%
We can generallywork around the
issue: 12%
“What is the impact on the business when workgroups experience delays in reaching key decision-makers for critical issues?”
Base: 67 North American IT decision-makersSource: Forrester’s March 2005 Next-Generation Communications Study
Ineffective Communications Delays Projects & Slows Down Work
6© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
What Businesses Really Want: A More Effective Way
Information Control• Where I am• When I want
Technology Solutions• Devices that work together• Simple access to services
7© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
43
21
Streamline and integrate communications more closely with business processes
Reach the right resource the first time
Using the reach and intelligence of the network to deliver presence and preference information
Connecting people to people instead of devices to devices
Value of More Effective Communications
8© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Presence and Productivity
9© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Unified Communications Example with Presence
Speed Decision-Making and Streamline Business
Immediate web, video and audio
Agreement viewed by all parties
Acct Rep call customer provides info and
receives order
Account Rep answers with cell
phone
Customer calls acct rep with a question before placing an
order
Uses Presence to Locate production
manager
10© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
The Three Stages of AllPresence Information
• Value increases with the number of actors
• Challenge is to connect them all – an Intelligent Information Network is required
Publish Collect Consume
Keyboards
Phones
Wireless AP
Motion Sensors
Network
Storage
Aggregation
Policy
Privacy
Synchronization
Desktop Apps
PBX
Calendar
Collaboration
Phone
11© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
PartnerApps
Cisco Unity Connection
Cisco Unified CallManager
Cisco UnifiedCallManager
ExpressCisco Unified
Contact Center
Cisco UnifiedMeetingPlace
Express
Connecting Users With Applications Eliminating Human Middleware
Presence/
SIP
Network
SIP
SIMPLE
Cisco Unified Presence Server
Mobile Data with Voice
Mobile Phone with Browser
IP Phone with Browser
Soft phone Dual Mode Phone
Traditional Phone
…to intelligent services in the network…
Effectively connecting devices…
12© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Presence “In Action” inCisco Unified CallManager 5.0
Bryan Makes A Call
Cisco Unified CallManager 5.0
Greg Is monitoring Bryan’s Status
Bryan’s Status Is advertised to a Presence Network
Off-hook
Line
569
7 is
Bus
y
Presence Network
13© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Presence—BLF Speed-Dial Buttons
• LED lamp and icon indicate busy / idle / unknown state
• CallManager groups used for restricting access, BLF option provisioned by Cisco CallManager admin
• Alerting state and call pickup not available, provided in future release
Busy/AvailablePresence Indicator
14© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Presence—BLF Call HistoryLogs and Directory
• BLF-enabled call logs and directory allow users to check line state of others before placing calls
• CallManager groups used for restricting access
• Cisco IP Phone Messenger and Cisco IP Manager Assistant applications include additional presence features
Busy / Idle / UnknownPresence Indicator
15© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
CISCO SOLUTION –
Cisco Unified Communications Applications
A More Effective Way to Communicate
16© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco Unified Communications Applications
• Unified Communications Clients
Powerful productivity tools
• Presence & Mobility Applications
Intelligence with mobile productivity
• Messaging
Improving employee productivity & customer satisfaction
• Conferencing for Collaboration
Making remote meetings as natural as face-to- face interactions
• Cisco Managed Solutions
Deployment flexibility
17© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco Unified Communication Clients
Telephony focused Rich Media/ Unified Interface
Cisco IP Communicator
Cisco IP Communicator + Cisco Unified
Video Advantage
Cisco Unified Personal
Communicator
18© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco Unified Communication Clients
Easy to use
Expanded receiving call capabilities
Expanded dialing capabilities
Support for Cisco Unified Video Advantage 2.0
Easy to manage
Cisco IP Communicator
Centralized configuration, call control & management
Cisco IP Communicator 2.0 for mobile video telephony
Enhanced user interface
Cisco Unified Video Advantage
19© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
New Unified Communications Desktop Client
Cisco Unity Connection 1.1Intelligent Voice
Messaging
Cisco Unified CallManager 5.0
IP Communications System
Powerful productivity tools in a single, easy-to-use desktop software application
Cisco Unified Presence Server
Presence State, Services
Cisco Unified MeetingPlace Express
Web Conferencing
20© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
New Unified Communications Desktop Client
Cisco Unified Personal Communicator
• Intuitive User Interface
• Presence-enabled
• Call, Collaborate, Escalate
• Desktop Video Calling
21© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Challenge: 200,000 members, 41 branches in 4 states
Make associates and members feel “like family”
Improve training, communications, service & reduce costs
Solution: Cisco Unified Videoconferencing, Cisco Unified Video Advantage, and Cisco IP Video Surveillance
Results: Improved relationship building between HQ/branches
Serve customers more quickly, speed decision making
Virtualize subject matter experts from corporate to branches
Saved 7-10K per training
Video has “become part of our culture”
22© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Presence & Mobility Applications
Intelligent communications with mobile productivity
23© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco Unified Presence Server
• Provides enhanced user-based Presence capabilities
Acts as the infrastructure for Cisco Unified Personal Communicator and Cisco IP Phone Messenger
• Enables rapid Presence application development
Masks the intricacies of Presence and data collection from the Presence applications
• Supports standards to facilitate greater application functionality and choice
Supports both Cisco enterprise products and SIP/SIMPLE networks to provide rich Presence services
24© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco IP Phone Messenger
• Cisco Unified IP Phone users (with Cisco Unified CallManager v5.0 or later) can see the on/off hook states of other users’ IP phones
• Users can send or reply to messages from their Cisco UnifiedIP Phones using predefined templates or composing text messages
• Users can call back IM senders by hitting one button
• Implements presence enabled contact list on the phone
• Will support future integration with other IM clients and presence sources
25© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Wireless/Wireline Convergence
• New category of mobile phone devices
• Supports both cellular (GSM) and Wi-Fi radios
• Used for both data and voice applications
What is it?
Benefits
• User productivity -- uninterrupted access via a single device
• Centralized control of mobile costs
• Lowered costs and increased security by using enterprise network from mobile device
26© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco Mobile ConnectSingle Business Number Reach
• Replicates desktop IP phone calls on up to four other clients
Cell phone, home office phone
• Seamlessly pass calls between devices, inside and outside of the office
• Easy to turn on and off (via Web or IVR interface)
• Supported on Cisco Unified CallManager 4.x+
27© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
MESSAGING Improving employee productivity &
customer satisfaction
28© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Benefits of Unified Messaging
Increase Employee Productivity • One-stop Message access (voice, email & fax)• Personalized and device independent• Flexibility: choice of device and location for calls
Increase Customer Satisfaction • Increases speed and quality of customer response• Flexible communication flow with media choices
Leverage Investment to Reduce Costs• Leverage current groupware investment• Interoperability with traditional TDM/PBXs• Global and scalable messaging solution
29© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Messaging Choices
Product UsersMessaging
Type Platform
TDM PBX
Integr.Net-
workingRedun-dancy
Cisco Unity Express
Less than 250
Voice Mail & Integrated Messaging
Router Based
No Yes No
Cisco Unity Connection
Up to 1500 Voice Mail &Integrated Messaging
Server Based
Yes No No
Cisco Unity 7,500 per server
Voice Mail,Integrated
Messaging &Unified
Messaging
Server Based
Yes Yes Yes
30© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
RICH MEDIA CONFERENCING Makes remote meetings as natural & effective as face-to-face
interactions
31© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco Conferencing SolutionsImprove Productivity and Reduce Costs
Personal Productivity -- Saving TimeSimple to setup, attend & manage virtual meetings
Effective conferencing – whenever & wherever
Streamline Business ProcessesAccelerate projects, speed decisions
Improve sales & support effectiveness
Further Improve Return on InvestmentSignificant percentage of IP Communications TCO reduction
32© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Conferencing Choices
New
• Integrated Voice, Web & Video conferencing• Scalable for global deployments• Advanced meeting mgmt• Advanced Web conf• Outlook and Notes integration• Recordings (voice + Web)• IP Phone integration• Additional localizations• Managed Solution options
• Integrated Voice, Web & Video conferencing• Scalable for global deployments• Advanced meeting mgmt• Advanced Web conf• Outlook and Notes integration• Recordings (voice + Web)• IP Phone integration• Additional localizations• Managed Solution options
Voice onlyCallManager only
Voice onlyCallManager only
Capabilities
En
terp
ris
eC
om
me
rcia
l
Cisco UnifiedMeetingPlace
Cisco Conference Connection
“Simple voice conferencing for mid-sized organizations
”
• Voice & Web conf• Meeting management• IP Phone integration
• Localizations• Recordings (voice)
• Voice & Web conf• Meeting management• IP Phone integration
• Localizations• Recordings (voice)
Cisco Unified MeetingPlace
Express
Cisco Unified Video-
conferencing
33© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco Unified MeetingPlaceFully Integrated Voice, Web & Video Conferencing
• Fully integrated with Outlook, Notes, email, directory services, IP Phones
• Accelerate projects, speed decisions & sales support
• Deployed on-network for cost savings, application integration and security
• Scalable to thousands of concurrent users
2004 Results
34© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Cisco Unified MeetingPlace Express
• Simple, powerful functionality
Extensive voice conferencing capabilities
Control meetings and share content from Web
Simple setup and attend from Web and phone
• Simple to deploy and manage
Single-server, Linux-based software
Install in ~one hour
• Ideal for mid-sized organizations
20 - 120 concurrent users
• Additional language support H2CY06
NEWVoice and Web Conferencing Solution
35© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Case Study: NCR Corporation
• Solution:
Cisco Unified MeetingPlace
Cisco Unity unified messaging
• Benefit:
Multi-million dollar annual savings
Savings from elimination of third-party fees
Streamlined set-up of virtual meetings
Greater customer service flexibility
• Challenge:
Costly proprietary architecture
Expensive, complex conferencing solution
36© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
CISCO MANAGED SOLUTIONS
Deployment flexibility based on your business needs
37© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Addressing Challenges Faced by IT Conferencing Decision Makers
• Delivering high quality 7x24 end-user support
• Maintaining sufficient conferencing capacity, without being bound by capital constraints
• Rolling out latest product functionality
• Managing more with flat or decreasing headcount
• Defining / executing IP convergence strategy
38© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
Deployment Flexibility & Choice with Cisco Unified MeetingPlace
En
terp
ris
eM
id-M
ark
et
Glo
bal
Cisco Unified MeetingPlace:Managed Service
Cisco Unified MeetingPlace:CPE/Customer-owned or Managed
Cisco Unified MeetingPlace Express:CPE/Customer-owned
39© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
SolutionOn-premises IP-based audio conferencing and centralized call
control with Cisco IP Communicator
3,000 Cisco Unified MeetingPlace ports in US, UK, Australia via Cisco Managed Services
BenefitsSimplicity Globally consistent interface
Security More secure than off-network hosted service
Savings Over $1 million in 1st quarterOver $8 million per year
“Oracle had already invested in IP telephony, so it made good business sense … by running conferencing traffic over our internal network, we would significantly reduce the domestic and international toll charges”
Randy Cook, Director of Global Voice
40© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications
In Summary, Cisco Unified Communications will help to…
Boost productivity through solutions that enable smarter, more effective communications
Streamline business processes to transform your business
Achieve better value from existing resources and applications
Manage your costs more effectively
41© 2005 Cisco Systems, Inc. All rights reserved.Unified Communications Applications