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Air Media Kit 2020
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Page 1: 1 Air Partnerships · White Collar Blue Collar Other African American Hispanic White 16% 5% 76% 25% 16% Race / Ethnicity Occupation 59% Asian Other 5% 4% 0 10 20 30 ... Highest Degree

Air Media Kit2020

Page 2: 1 Air Partnerships · White Collar Blue Collar Other African American Hispanic White 16% 5% 76% 25% 16% Race / Ethnicity Occupation 59% Asian Other 5% 4% 0 10 20 30 ... Highest Degree

1

3

4

5

Air Partnerships

United Airlines

American Airlines

Air Inventory

3

23

40

77

Table of Contents

2

2 Intersection Airports 9

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1 Air Partnerships

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Reach air travelers on their journeys We know people are always on the go and that their origins and destinations are strong indicators of who they are. We’ve strategically placed our media in well-traveled locations where people spend the most time—in airports, on city streets, at transit hubs, and top retail destinations. With advertising partnerships with some of the world’s largest airlines—including American and United—Intersection provides scale amongst valuable business and leisure travelers that other media can’t offer.

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From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages through traditional and digital media, as well as onboard and through online media placements.

From the moment consumers enter the airport through the duration of their flights, Intersection can deliver powerful messaging via traditional and digital formats.

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6

Source: 2017 Nielsen Airport Insights Study

75% 80% 90%88%of air travelers arrive 1+ hour before boarding time.

of frequent fliers notice airport advertising.

of frequent fliers are likely to shop brick and mortar locations after seeing airport ads.

of air travelers spend 30+ minutes walking the concourse.

Air travelers: a highly captive, engaged audience

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Intersection reaches over 430 million airline passengers annually, with exclusive media rights to three major U.S. airports and exclusive partnerships with United & American Airlines. With these airport assets and a catalog of diverse static and digital media, Intersection is well positioned to reach and engage travelers across the country.

7

Air Partnerships

Exclusive Airports Air Partnerships

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Houston, TX

Dallas/FW, TX (5)

Austin, TX

Atlanta, GA

Orlando, FL

San Francisco, CA

Denver, CO Raleigh, NC

Philadelphia, PA (4)

Pittsburgh, PA

Phoenix, AZ (3)Chicago, IL

Los Angeles, CA (3)

Miami, FL (3)

New York, NY

Newark, NJ

St. Louis, MO

Tampa, FL

Washington, DC (2)

Boston, MA

Charlotte, NC (2)

Nashville, TN

Intersection at Airports

Chicago, IL

Austin, TX

American & United Clubs

Atlanta, GA

Houston, TX

Denver, CO Orlando, FL

Los Angeles, CA

Newark, NJ

New York, NY

Exclusive Airports

Charlotte, NC

Phoenix, AZ

Charlotte, NC

Washington, DC

San Francisco, CA

Houston, TXWestchester, NY

Dallas, TX

Boston, MA

Nashville, TN

Philadelphia, PA

Pittsburgh, PA

Raleigh, NCMiami, FL

Tampa, FL

St. Louis, MO

Cleveland, OH

Honolulu, HI

Las Vegas, NV

Portland, OR

Seattle, WA

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2 Intersection Airports

Page 10: 1 Air Partnerships · White Collar Blue Collar Other African American Hispanic White 16% 5% 76% 25% 16% Race / Ethnicity Occupation 59% Asian Other 5% 4% 0 10 20 30 ... Highest Degree

Charlotte DouglasIntl Airport (CLT)

Charlotte Douglas is the 11th busiest airport in the nation and is American Airlines’ second-largest hub. CLT services 46MM+ annual passengers and is the local airport for major corporations such as Bank of America, Wells Fargo, and Lowe’s.

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Management

75%More Likely to Influence Business Purchasing Decisions than the Avg. Charlotte Adult 18+

CLT Traveler Profile

Source: Scarborough Charlotte First Release 2017

18–24

25–34

35–44

45–54

11%21%25%16%

All Travelers by Age

55–64

65+

14%12%

Professional

ServiceSome College (1-3 years)

College Graduate or more

High School Graduate

34%

43%

18%

18%

8%

23%

Sales & Office

Education 18%

Female

Male 50.2%

Gender

49.8%

White Collar

Blue Collar

Other

African American

Hispanic

White

16%

5%

76%

25%

16%

Race / Ethnicity

Occupation

59%

Asian

Other

5%

4%

0 10 20 30

2+ Trips in the last 12 mo.

Business traveler

Leisure traveler 59%

41%

Travel Habits

66%

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Management

166%More Likely to Influence Business Purchasing Decisions than the Average Charlotte Adult 18+

CLT Business Traveler Profile

Source: Scarborough Charlotte First Release 2017

18–24

25–34

35–44

45–54

9%24%33%17%

All Travelers by Age

55–64

65+13%4%

Professional

Service

Some College (1-3 years)

College Graduate or more

High School Graduate

33%

51%

14%

18%

6%

31%

Sales & Office

Education

Occupation

28%

Female

Male 65.5%

Gender

34.5%

White Collar

Blue Collar

Other

African American

Hispanic

White

17%

5%

75%

7%

15%

Race / Ethnicity

Occupation

78%

2+ Trips in the last 12 mo. 93%

Travel Habits

Asian

Other

6%

3%

0 10 20 30

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13

Charlotte Douglas International Airport

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George BushAirport (IAH)

Texas’ 2nd largest air facility, IAH is the primary point of departure for air travel in and out of Houston. United has the largest airline presence within the airport, accounting for 52% of all IAH’s annual passengers. IAH serves 44MM+ United passengers annually

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Management

78%More Likely to Influence Business Purchasing Decisions than the Average Adult 18+ in the Houston DMA

CLT Traveler Profile

Source: Scarborough Houston First Release 2017

18–24

25–34

35–44

45–54

13%20%19%19%

All Travelers by Age

55–64

65+

17%13%

Professional

ServiceSome College (1-3 years)

College Graduate or more

High School Graduate

33%

46%

21%

14%

10%

20%

Sales & Office

Education 19%

Female

Male 55%

Gender

45%

White Collar

Blue Collar

Other

African American

Hispanic

White

10%

26%

76%

26%

20%

Race / Ethnicity

Occupation

54%

Asian

Other

7%

5%

0 10 20 30

2+ Trips in the last 12 mo.

Business traveler

Leisure traveler 65%

35%

Travel Habits

72%

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IAH Traveler Profile

0 10 20 30

Source: Scarborough Houston First Release 2017

NOTE: Profile is based on United Airlines domestic/foreign travel passengers in past 12 months

and those who used IAH as a point of departure in the past 12 months

Management

78%More Likely to Influence Business Purchasing Decisions than the Average Adult 18+ in the Houston DMA

Source: Scarborough Houston First Release 2017

18–24

25–34

35–44

45–54

13%20%19%19%

All Travelers by Age

55–64

65+

17%13%

Professional

ServiceSome College (1-3 years)

College Graduate or more

High School Graduate

33%

46%

21%

14%

10%

20%

Sales & Office

Education 19%

Female

Male 55%

Gender

45%

White Collar

Blue Collar

Other

African American

Hispanic

White

10%

26%

76%

26%

20%

Race / Ethnicity

Occupation

54%

Asian

Other

7%

5%

2+ Trips in the last 12 mo.

Business traveler

Leisure traveler 65%

35%

Travel Habits

72%

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Management

104%More Likely to Influence Business Purchasing Decisions than the Average Adult 18+ in the Houston DMA

IAH Business Traveler Profile

Source: Scarborough Houston First Release 2017

18–24

25–34

35–44

45–54

5%22%25%17%

All Travelers by Age

55–64

65+19%13%

Professional

Service

College Graduate or more

High School Graduate

57%

17%

15%

4%

30%

Sales & Office

Education

Occupation

28%

Female

Male 60%

Gender

40%

White Collar

Blue Collar

Other

African American

Hispanic

White

12%

17%

75%

19%

8%

Race / Ethnicity

Occupation

73%

2+ Trips in the last 12 mo. 96%

Travel Habits

Asian

Other

10%

3%

0 10 20 30

Source: Scarborough Houston First Release 2017

NOTE: Profile is based on United Airlines domestic/foreign travel passengers in past 12 months

and those who used IAH as a point of departure in the past 12 months

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18

George Bush Intercontinental Airport

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Westchester County Airport (HPN)

Westchester County Airport is one of the most convenient airports in the New York Metro Area, making it a popular hub for business travel in the region. HPN services 1.75MM+ annual passengers and is the Local airport for major corporations such as Pepsico, IBM, MasterCard, and Dannon

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Management

150%More Likely to participate in company purchasing decisions

HPN Traveler Profile

18–24

25–34

35–44

45–54

10%18%20%20%

All Travelers by Age

55–64

65+16%17%

Professional

Service

Some College (1-3 years)

High School Graduate

24%

21%

12%

9%

27%

Sales & Office

Education

Occupation

27%

Female

Male 53%

Gender

47%

White Collar

Blue Collar

Other

African American

Hispanic

White

9%

15%

78%

25%

14%

Race / Ethnicity

Occupation

61%

2+ Trips in the last 12 mo. 77%

Travel Habits

Asian

Other

7%

8%

0 10 20 30

College Graduate or more 44%

Page 21: 1 Air Partnerships · White Collar Blue Collar Other African American Hispanic White 16% 5% 76% 25% 16% Race / Ethnicity Occupation 59% Asian Other 5% 4% 0 10 20 30 ... Highest Degree

Management

190%More Likely to participate in company purchasing decisions

HPN Business Traveler Profile

18–24

25–34

35–44

45–54

7%25%25%20%

All Travelers by Age

55–64

65+14%9%

Professional

Service

Some College (1-3 years)

High School Graduate

27%

13%

8%

8%

41%

Sales & Office

Education

Occupation

31%

Female

Male 70%

Gender

30%

White Collar

Blue Collar

Other

African American

Hispanic

White

12%

9%

75%

8%

13%

Race / Ethnicity

Occupation

79%

2+ Trips in the last 12 mo. 98%

Travel Habits

Asian

Other

7%

6%

0 10 20 30

College Graduate or more 59%

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22

Westchester County Airport

Westchester County Airport

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3 United Airlines Partnership

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United Airlines

Through an exclusive nationwide partnership with United Airlines, Intersection extends its coverage across 50+ additional airports.

● 140MM annual passengers● 25 United clubs ● In-flight digital network on 450+

planes● Jet Bridge network

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United Airlines Coverage

Dulles, VA

Cleveland, OH

Austin, TX

Atlanta, GA Honolulu, HI

Orlando, FL

Denver, CO Washington, DCNewark, NJ

Las Vegas, NV

LaGuardia, NY

Los Angeles, CA

Portland, OR

Chicago, IL San Francisco, CA

Seattle, WA

Phoenix, AZ

HUBS

United Clubs

Traveler Journey

In-Club Jet bridge In-FlightAt the Gate

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United Airlines Traveler Profile Demographics

Source: 2016 MRI Report & United Airlines

$500,000

Value of Owned Home

228

$150,000+

$100,000+ 182

Household Income

223

Index

Occupations

Professional & Related

Mgmt., Business & Financial

182

179

Post Graduate Degree

College Graduate

228

195

Highest Degree Received

$75,000+ 165

47Yrs

Median Age

48%Male

18–49

25-54

35–64

56%58%56%

Age Breakdown

Gender Partnership

52%Female

$101kMedian Household Income

40%Single

60%Married

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United Airlines Traveler Profile

• 15-29 trips per year• Senior executives, C-Suite

executives, professional services, sales and middle management professionals

• Flights booked through corporate booking tools

• Web/Mobile check-ins• Visits the Clubs• Premium cabins• MileagePlus post-travel

Road Warriors

• 4 trips per year• Senior executives, professors,

government, and self-employed professionals

• Flights booked through United.com

• Checks in at airport kiosk• Stays in gate area• Economy Plus ®• At baggage claim

post-travel

Luxury Leisures

• 3 trips per year• Students, teachers,

general office workers, and families

• Flights booked through United.com

• Checks in with agent• Stays in gate area• Economy Plus ®• At baggage claim

post-travel

Mass Leisures

27Source: United Airlines

55% 37% 8%

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28

United Club Media

Page 29: 1 Air Partnerships · White Collar Blue Collar Other African American Hispanic White 16% 5% 76% 25% 16% Race / Ethnicity Occupation 59% Asian Other 5% 4% 0 10 20 30 ... Highest Degree

are Elite-Level MileagePlus Members; 45.0% are General MileagePlus Members

United Club Mileage Plus Demographics

Source: PC Admission, PC Location, PC Program, PC MBR TypePresentation Template June 2017

5%5Club Members

are Elite-Level MileagePlus Members; 19.0% are General MileagePlus Members

81%MileagePlus Members

Male

United Club Member Demos

CEO, President, Executives

78%

20%

Trips taken for business

Professional / Managerial

Avg Household Income

Income $100K+

Income $200K+

Income $250K+

38%

84%

$184K

54%

92%

29%

5x27x

Average monthlyclub visits

Average annual business trips

Age 35-54 60%

Source: United Airlines

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United Club Mileage Plus DemographicsGeneral Elite

$500,000+

$750,000+

Household Net

$1,000,000+

$400,000+

$500,000+ 133

Home Value

106

$750,000+ 123

53%

47%

53%

$150,000+

$200,000+ 133

Household Income

106

$250,000+ 123

53%

47%

53%

College Degree

Post Grad Degree

Education

Professional / Managerial

133

106

123

General Elite

53%

47%

53%

133

106

123

53%

47%

53%

Male

Female 133

General Attributes

106

Age 35-54 123

General Elite

53%

47%

53%

C-Suite Executive

Owner - Partner

Job Titles

MIS/IT/Networking/Tech

Engineering/Design/R&D

General Management

International

133

106

123

53%

47%

53%

133

106

123

53%

47%

53%

Source: United Airlines

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Premium Club Display 3’H x 10’W

Specs

Premium Club Displays are strategically placed in United Club lobbies or other high-traffic club areas for maximum visibility with United’s affluent business andleisure travelers.

United Premium Club Display

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United Club Digital 42” HD LCD

Specs

United Club Digital screens have full-motion capabilities and provide excellent brand exposure as club members constantly check the screens for destination information, weather, news, etc.

United ClubDigital Display

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Capture consumer attention with the largest United Club digital assets in the U.S.

Key Features

● Access the most highly-trafficked domestic United Clubs through new, premium digital

● Generate reach amongst an exclusive audience in the United Clubs located in B & C terminals

● Deliver :30 static, animated or full-motion video creative on this 100” HD digital display

United Club Video Walls

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34

Gate Media

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Gate Information Displays 46” HD LCD

Specs

Gate Information Displays (GIDS) are prominently placed in gate hold areas. GIDS provide excellent brand exposure as passengers repeatedly check the screens for upgrade status, flight updates, weather, and other information as they wait to board their flights. Destination targeting available.

Gate Information Displays

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36

Jet Bridge Media

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Jet Bridge Wraps Custom

Specs

Jet Bridge Wraps maximize impact through unexpected placement of brand messaging. These outstanding displays leave a lasting impression on passengers as they board or deplane. These wraps can be paired with overheads for total passenger surround.

Available in: SFO, ORD, IAH, & CLE

Jet Bridge Wraps

Jet Bridge Wraps

Jet Bridge Wraps maximize impact through unexpected placement of brand messaging. These outstanding displays leave a lasting impression on passengers as they board or deplane. These wraps can be paired with overheads for total passenger surround.

Custom

Display TypeJet Bridge Wraps

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38

In-Flight Media

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In-Flight Screen 8” HD LCD

DirecTV: the ascending :30 spot runs in all classes after the safety video and before the pay option for in-flight DirecTV service

Video on Demand: plays before all videos passengers select onboard, with access to all 3 classes

Specs

In-FlightEntertainment

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4 American Airlines Partnership

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American AirlinesThrough an exclusive global partnership with American Airlines, Intersection extends its robust airport coverage to over 30 additional airports. AA has the largest fleet in the world, with 1,551 aircrafts in operation and 7,000 daily flights— providing brands access to millions of valuable, affluent consumers. Our AA partnership offers brands access to:

● 201MM annual passengers worldwide● 51 Admirals Clubs● Inflight entertainment reaching 16M+

passengers monthly

Source: American Airlines

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American Airlines Domestic Coverage

Traveler Journey

Check-In In-FlightIn-Club

Houston, TX

Dallas/FW, TX (5)

Austin, TX

Atlanta, GA

Orlando, FL

San Francisco, CA

Denver, CO Raleigh, NC

Philadelphia, PA (4)

Pittsburgh, PA

Phoenix, AZ (3)Chicago, IL

HUBS

Admirals Clubs

Los Angeles, CA (3)

Miami, FL (3)

New York, NY

Newark, NJ

St. Louis, MO

Tampa, FL

Washington, DC (2)

Boston, MA

Charlotte, NC (2)

Nashville, TN

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Admirals Clubs

Rio de Janeiro, Brazil

Presentation Template Confidential. Do not shareJune 2017

London, England

Charles De Gaulle, France

Santiago, Chile

Sao Paulo, Brazil

Toronto, Canada

Tokyo, Japan

Mexico City, Mexico

American Airlines International Coverage

Buenos Aires, Argentina

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60MM

$163k

Active members in the U.S.

Average annual HHI

Source: American Airlines

About AAdvantage Members

20%Have been members for over 20 years

93%Reside in the US

35%Are business travelers

1.7MMElite members

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45

Check-In Media

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Size TBD

Specs

Connect with travelers as they begin their journey, using prominent ad placement on the back side of boarding passes, printed from the self-service machines.

Self-Service Machine Boarding Pass

Specs

Admirals Club Digital screens have full-motion capabilities and provide excellent brand exposure as club members constantly check screens for destination information, weather, news, etc.

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Size TBD

Specs

Reach travelers at the start of their journey, using prominent ad placement on the back side of boarding passes, printed at curbside check-in.

Curbside Boarding Pass

Specs

Admirals Club Digital screens have full-motion capabilities and provide excellent brand exposure as club members constantly check screens for destination information, weather, news, etc.

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Size TBD

Specs

Feature your ad on the front and back of checked baggage ID tags.

Bag Tags

Specs

Admirals Club Digital screens have full-motion capabilities and provide excellent brand exposure as club members constantly check screens for destination information, weather, news, etc.

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49

Admirals Club Media

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Admirals ClubAdmirals Club advertising opportunities give brands exclusive access to frequent business and leisure travelers, a valuable audience for brands of all types. The AA Admirals Club footprint includes:

● 42 Domestic Clubs● 9 International Clubs

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Admirals Club Demographics

RegularGold

28%24%

PlatinumExec Plat.

31%13%

Concierge 4%

AA Status

Income

Age

>$150k$100k–$150k

38%22%

$50k–$100k<$50k

30%10%

>50 65%30–49<30

32%3%

Source: American Airlines

Gender

MenWomen

75%25%

Travel Purpose

BusinessLeisure

70%30%

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Screen Size 40”-55”, 84”

Specs

Admirals Club Digital provides excellent brand exposure, as club members constantly check screens for destination information, weather, news, and other pertinent info. Club screens have full-motion capabilities, allowing brands to run both static and video messaging.

Digital Display

Available in all AA hubs

Specs

Admirals Club Digital screens have full-motion capabilities and provide excellent brand exposure as club members constantly check screens for destination information, weather, news, etc.

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Capture consumer attention with the largest digital assets in the U.S.

Key Features

● Access the most highly-trafficked Admirals Clubs through new, premium digital

● Generate reach amongst an exclusive audience

● Deliver :30 static, animated or full-motion video creative on this 100” HD digital display

Video Walls

Screen Size 100”

Specs

Available in all AA hubs

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Screen Size 40” Vertical

Specs

Engage a captive audience as they charge their phones and devices. Utilize video or static ads rotating throughout premium customer content to promote brand messaging.

Charging Stations

14 screens, 10 airports, domestic clubs only

Specs

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Login page JPG

Sponsorship Elements

Be the first brand passengers see upon login, with AA’s Admiral Club Wi-Fi portal landing page. After logging in, this page provides relevant lounge information, links to aa.com and AA content. Includes all domestic clubs, as well as at London Heathrow (LHR).

Wi-Fi Sponsorship

1.2MM averagemonthly sessions

Hero* 1010x300, 722x215, 350x105

Box Ad* 650x553, 550x468, 500x425

CTA/Headline 30 characters ea.

*all 3 image sizes are required

Wi-Fi Card 2” x 3.5”

Hero

Box Ad

Login page

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Wi-Fi Card 2” x 3.5”

Specs

Showcase your brand, and the utility you’re providing for passengers, on the back of Admirals Club Wi-Fi cards. These cards are located at the reception desks and, shared with customers as they enter the club.

Wi-Fi SponsorshipWi-Fi Cards

475kPrinted Quarterly

Only available in Domestic Clubs, London, and Toronto

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Large Format Banner 33” x 80”

Specs

Large, freestanding banners are strategically placed in Admirals Club lobbies or other high-traffic club areas for maximum visibility with American Airlines’ affluent business and leisure travelers.

Large Format Banner

?? ?

Specs

Large, freestanding banners are strategically placed in Admirals Club lobbies or other high-traffic club areas for maximum visibility with American Airlines’ affluent business and leisure travelers.

Large Format Banner

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Inspire interest and awareness for your brand or product with free-standing posters located throughout the Admirals Clubs.

Poster Display

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Drive readership and display your magazine prominently in the Admirals Clubs with centrally located magazine displays.

Magazine Display

?? ?

Specs

Display your magazine prominently in the Admirals Clubs with centrally located magazine displays.

Magazine Display

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Promote complex offers with collateral displays, including take-one cards. Ideal for direct response campaigns and offers for a premium audience.

Collateral Display

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Partner with us to craft a custom brand activation, building experiences that take consumer engagement beyond advertising alone. The sky’s the limit when it comes to creating experiences for club members, exposing your brand to coveted audiences worldwide. Opportunities include:

● Experiential● Product Placement● Branded Kiosks

Custom Activation

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62

In-flight Media

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In-flight Entertainment (IFE)Engage with a captive audience as they travel to their destination with American Airlines Inflight Entertainment products, that run alongside engaging content:

● Seatback screen● Overhead screen● Premium cabin tablet● Wifi & PDE portal

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Domestic in-seat advertising gives brands high exposure with various opportunities to display their products.

Launch Commercial (:30) force-play video that launches when passengers select their languageNBCU Programming

● Pre-Roll (:30) are force-play ads viewed before playing NBCU programming

● Embedded Ads (:30 or :60) run during NBCU programming

TV/Movie Pre-Roll (:30) are force-play ads viewed before each movie and/or TV showBanner Ads are displayed while passengers browse their in-flight entertainment optionsDeplaning Ads play on a loop upon arrival(:30 video or :15 static)

Domestic Seatback IFE

2.5MM 19kMonthly passengers Monthly flights

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Gain international exposure with in-seat entertainment options. Optimize customer awareness via banner and video ads on long-haul flights.

NBCU Programming● Pre-Roll (:30) are force-play ads viewed before

playing NBCU programming● Embedded Ads (:30 or :60) run during NBCU

programming

Banner Ads are displayed while passengers browse their in-flight entertainment options

TV/Movie Pre-Roll (:30) are force-play ads viewed before each movie and/or TV show (live TV options as well)

International Seatback IFE

1MM+ 5kMonthly passengers Monthly flights

Targeting based on route & class available

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Overhead screens provide ad exposure for all passengers, as the ad plays throughout the entire cabin. This product gives brands the ability to engage consumers before, during, or after in-flight entertainment.

Boarding video plays on a 5 min loop (up to 10x) while passengers board the aircraft (:30 video or :15 static)NBCU Programming

● Pre-Roll (:30) are force-play ads viewed before playing NBCU programming

● Embedded Ads (:30 or :60) run during NBCU programming

Movie Pre-Roll (:30) are force-play ads viewed before each movie

Overhead IFE

Monthly passengers

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Specs

Custom Content Length 5-60 min*

Advertising on AA tablets is the perfect way to target affluent, premium cabin customers. Tablets are offered in first and business class, on international and transcontinental routes.

Create custom content to play on the tablet, or take advantage of the launch commercial that plays when the tablet is turned on.

Premium Cabin Tablets

*prices vary by length

Launch Commercial Length :30

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Domestic Wi-Fi Portal

Reach passengers through ad placements on AA’s Domestic Wi-Fi portal

● Rotating Widget 4 ad placements that rotate every 3 or 5 seconds by clicking on the arrows. Ads can be static or clickable.

● Banner Box Ads are located at the bottom half of the Wi-Fi portal home page and can be static or clickable

● Overlay Ad is a static or video pop-up ad upon opening the Wi-Fi portal homepage (only available on Gogo equipped aircrafts)

Reach passengers through ad placements on our domestic Wi-Fi portal.

● Banner ads will be shown on both gogo and viasat domestic fleet (avg. 3.5M monthly impressions)

● Overlay is currently only available on gogo equipped aircrafts (avg. 2.5M monthly impressions)

○ Forced pop-up can be a static image or video creative

● Rotating Widget coming soon (Q1 2020)

Domestic Wi-Fi PortalGogo & Viasat

14.5MMMonthlypassengers

Reach passengers through ad placements on AA’s Domestic Wi-Fi portal.

● Rotating Widget 4 ad placements that rotate every 3 or 5 seconds by clicking on the arrows. Ads can be static or clickable.

● Banner Box Ads are located at the bottom half of the Wi-Fi portal home page and can be static or clickable

● Overlay Ad is a static or video pop-up ad upon opening the Wi-Fi portal homepage (only available on Gogo equipped aircrafts)

Rotating Widget Overlay Ad

Banner Box Ads

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International Wi-Fi Portal

1.5MM Monthly passengers

Reach passengers through ad placements on AA’s International Wi-Fi portal

● Rotating Widget 4 ad placements that rotate every 3 or 5 seconds by clicking on the arrows. Ads can be static or clickable.

● Banner Box Ads are located at the bottom half of the Wi-Fi portal home page and can be static or clickable

Rotating Widget

Banner Box Ads

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Reach passengers with ad placements on AA’s wireless entertainment portal

● Launch Commercial is an overlay that plays upon selecting wireless entertainment

● Banner ads Are in various positions on the wireless entertainment landing page

● Movie/TV Pre-Roll (:30) is a force-play ad that plays prior to each movie or TV show

Personal Device Entertainment Portal

16MM+Monthly passengers

120kMonthly flights

Banner Ads

Movie/TV Pre-Roll

Launch Commercial

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Branded In-flight Products

Engage with a captive audience as they travel to their destination, with branded American Airlines Inflight media products.

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Specs

Size ??

American Airlines is now offering brands the ability to advertise on their new, recyclable cups for hot beverages. It requires an annual commitment due to product design, production and inventory management— giving one brand the chance to connect with travelers all year long.

Hot Cups

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Napkin branding provides high exposure as they are distributed to customers with complimentary beverages, snacks, and food for sale items during flight. Available in the main cabin.

Napkins

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Complimentary earbuds are distributed on board flights. AA offers brands ad placement on the earbuds themselves, as well as the packaging.

Earbuds

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Specs

Size Full page, ½ page and ⅓ page available

Entertainments cards are placed in the seatbacks of domestic aircrafts and provide passengers with information about the entertainment offerings onboard. Your brand can have prominent ad placement on entertainment cards throughout the cabin.

Entertainment Seatback Card

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Menu cards are placed in the seatbacks of domestic aircrafts and provide passengers with information about the dining offerings onboard. Your brand can have prominent ad placement on menu cards throughout the main cabin.

Seatback Menu

Specs

Size Full page, ½ page and ⅓ page available

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5 Air Inventory

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Air Media by Airport DomesticClub Digital

ATLAUSBNA

CLT

BOSCLE

DFWDEN EWRHPN

DCA

IADIAHJFKLAX

HNL

Club Static Club Wi-Fi Terminal Media

Jet Bridge Wraps

Baggage Media

GIDs (Hubs)

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Air Media by Airport DomesticClub Digital

LASLGAMCO

PDX

MIAORD

PHXPIT RDUSEA

PHL

SNATPA

SFO

Club Static Club Wi-Fi Terminal Media

Jet Bridge Wraps

Baggage Media

GIDs (Hubs)

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Admirals Club Media by Airport International

Digital Screen

CDGEZEGIG

MEX

GRULHR

SCLNRT

Charging Station

Wi-Fi portal &

cards

Large Format Banner

Poster Display

Magazine Display Kiosk

Collateral Display

Product Placement

YYZ

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New York10 Hudson Yards 26th Floor New York NY 10001212 644-6200

[email protected]

[email protected]

[email protected]

Thank You


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