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Automating Production of Cross Media Content

for Multichannel Distribution

Eng. Ivan Bruno Eng. Ivan Bruno (DSI – Univ. of Florence, Italy)(DSI – Univ. of Florence, Italy)

www.AXMEDIS.orgwww.AXMEDIS.org99thth November, Wisla (Poland) November, Wisla (Poland)

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AXMEDIS Consortium (2006)AXMEDIS Consortium (2006)

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Take-up partners logoTake-up partners logo

PANASONICPANASONIC

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Partnership DistributionPartnership Distribution

JapanJapanJapanJapan

KoreaKoreaKoreaKorea

CinaCinaCinaCina

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AXMEDIS ObjectivesAXMEDIS Objectives

AXMEDIS is a R&D IP project of the European AXMEDIS is a R&D IP project of the European CommissionCommission Performing research on enabling technologies to allow Performing research on enabling technologies to allow

reduction of distribution and aggregation costs for content reduction of distribution and aggregation costs for content production and managementproduction and management

New models, methods and tools for content production, New models, methods and tools for content production, protection and distribution protection and distribution

Major needs and technical goals: Major needs and technical goals: Supporting interoperability among differentSupporting interoperability among different

content formatscontent formatsdistribution channels (TV, PDA, mobile, kiosks, satellite,..)distribution channels (TV, PDA, mobile, kiosks, satellite,..)DRMs (digital rights management model) (e.g., MPEG-21, OMA, DRMs (digital rights management model) (e.g., MPEG-21, OMA,

etc.)etc.) Supporting massive processing for content production and distribution Supporting massive processing for content production and distribution

(on demand), license processing, event tracking, protection, tracking (on demand), license processing, event tracking, protection, tracking and DRMand DRM

Enforcing flexibility in business and transaction models Enforcing flexibility in business and transaction models Integration and Harmonization of DRM in B2B and B2C areasIntegration and Harmonization of DRM in B2B and B2C areas Modeling secure/legal P2P content sharing for both B2B and B2CModeling secure/legal P2P content sharing for both B2B and B2C Expanding MPEG-21 standardExpanding MPEG-21 standard

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Content:ProducersProvidersAggregatorsPackagerIntegratorsPromotersDistributors..

Supporting both B2B and B2C distribution

Reducing costs for Content Production, processing, etc

Enabling Multichannel Distribution

Enabling Interoperable Distribution of content

Enabling e-commerce of secure digital contentConte

nt auth

oring, p

roce

ssing,

Content a

uthorin

g, pro

cess

ing,

prote

ction, d

istrib

ution, c

ontrollin

g

prote

ction, d

istrib

ution, c

ontrollin

g

and usage

and usage

Tools and Solutio

ns

Tools and Solutio

ns

Models and

Models and

tech

nologies

tech

nologies

AXMEDIS purpose

Create a unified European platform for content packaging, protection and distribution in terms of DRM and interoperability (convergence)

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AXMEDIS B2B Distribution and SharingAXMEDIS B2B Distribution and Sharing

Content Providers

Content Provider

P2P B2B

P2P B2B

network

network

Content Integrators

Collecting Societies

AXMEDIS

Portal

Content Producers

Internet Distributor

Internet Distributor

Mobile DistributorMedia Distributor

Broadcasters

i-TVsSTB

Kiosks distribution

VOD

Content Integrators

Collecting Societies