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Collier County Business How to Recycle Training video Lessons Learned implementing

Florida Innovative Grant IG8-09

Collier County Business How to Recycle Training video Lessons Learned implementing

Florida Innovative Grant IG8-09

Collier County Solid Waste Management Department

Collier County FL, BackgroundCollier County FL, Background

Collier County is in the far South West part of Florida with a permanent population of approximately 319,905 and 95,700 seasonal residents during the winter tourist season.

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Collier County Solid Waste Recycling Background

Collier County Solid Waste Recycling Background

Collier County generated 750,938 tons of municipal solid waste in FY 2009

Commercial waste accounts for 65% of the total waste stream

Over 50% of business waste is recyclable cardboard and office paper

Collier County’s mandatory commercial recycling ordinance adopted 2004.

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1. Bank

2. Utility

3. Doritos Packing Plant

4. Two person Office

5. Implementing a Business Recycling program

Mecklenburg County, North Carolina Business Recycling videos

Mecklenburg County, North Carolina Business Recycling videos

Florida Department Environmental Protection grant of $79,732

Florida Department Environmental Protection grant of $79,732

11 Recycling videos in English, Spanish and Creole

8,000 DVDs Three business mailings Laminated Recycling Do and Don’ts

Posters Collier County contributed $27,030 in

staff time and mileage

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Florida’s additions to Mecklenburg’s

video

Florida’s additions to Mecklenburg’s

video

Year Round Businesses Seasonal Businesses Recycling Audit and Business

Hazardous Material disposal options at the County Recycling Center

Seeking Business VolunteersSeeking Business Volunteers

To star in the ‘How to Recycle’ video modeling good recycling practices in Seasonal and Year round businesses.

Benefits of RecyclingBenefits of Recycling

Saves Businesses money.Attracts “Green Customers”. Preserves valuable Landfill

airspace.Protects and preserves our

Environment which attracts tourists and residents.

‘How to Recycle’ video helps train new employees

‘How to Recycle’ video helps train new employees

Highlighted high turn over tourist, service and construction sectors.

Spanish and Creole language versions help many employees recycle better at work and home.

Teach what kinds of paper, metal, glass and plastic are recyclable.

Teach common recycling contamination to avoid penalties.

Recycling Video Tape Recycling Video Tape ScheduleSchedule

Collier County Solid Waste Management Department

Recruitment Presentations to Business GroupsVendor video taping of Businesses RecyclingProject Development Team reviews videosVendor modifies the video“How to Recycle” training video sent to Collier Businesses in a three piece mailing

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Selecting Business SegmentsSelecting Business Segments

Start with business that have received a recycling award.

Focus on businesses with high turn over like hotels and restaurants.

Focus on top ten businesses with largest employment.

Manage rivalries at some businesses. Some gated communities were forced to sell golf courses.

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Selecting companiesSelecting companies

Select companies with a story to tell. Site visit of the company. Get a back up filming date. Allow businesses to promote themselves. Some companies just too busy to be

filmed.

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Selecting individuals to filmSelecting individuals to film

Some people very are conscious of their appearance and accents. One participant refused to allow their video to be included.

Managers may be wooden. Ask managers to watch previous recycling

videos to get an idea of what is expected.

Setting Clients at easeSetting Clients at ease

Vendor calls in advance and talk about the process and the project.

This is not 60 Minutes show. If you don’t tell the story right the first

time. We will re-film it. Develop a partnership with the client.

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Multiple Camera AdvantagesMultiple Camera Advantages

Instant replay from different angles. We have to show the bins and cut away

to show the process. Saves client and vendor time with one

filming rather than two or three.

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Filming techniques: transcriptsFilming techniques: transcripts

Technical interviews were difficult for vendor to follow. Instead of screening the tape, vendor types the interview. They cut and paste and put videos in the best order.

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Double Tree RestaurantDouble Tree Restaurant

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Double Tree HotelDouble Tree Hotel

Target the large Spanish and Creole native speakers.

A PowerPoint and photos are great training tools and included in this video.

Use the Florida Green Lodging programs of energy, water, grounds keeping and maintenance savings in addition to recycling.

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Naples Tomato RestaurantNaples Tomato Restaurant

“Naples Tomato was tough due to no down time. The cooks were always feverishly busy. We were almost invisible and let them do their job. We were lucky to get what we got. The Manager couldn’t stop his work. A ‘Gorilla video’ grabs what you can when ever you can”. –Pam Hughes, The Naples Studio.

.

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Mediterra Gated CommunityMediterra Gated Community

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Mediterra Golf CommunityMediterra Golf Community

This gated community had multiple locations: grounds keeping maintenance, golf course, club house restaurant. Grounds keeping collection of scrap metal paid for a fancy lunch each year.

The client and the scope of the story and the recycling process at their company.

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Prism Microwave (cell phone towers)Prism Microwave (cell phone towers)

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Prism Microwaves (cell phone towers)Prism Microwaves (cell phone towers)

Small business, no business cards, no catalogs, reusable cups, tracks carbon foot print.

Great small business lessons apply to many products and services.

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Construction & Demolition Material Recovery Facility

Construction & Demolition Material Recovery Facility

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Construction & Demolition Material Recovery Facility

Construction & Demolition Material Recovery Facility

Over 30% of Business Waste Stream is C & D

Many government rules and customers require documentation of over 50% C & D to be recycled

Recovered soil, concrete and metal are valuable

Small and large projects benefit

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Leadership in Environment and Energy Design

Leadership in Environment and Energy Design

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Explain the various elements and benefits of LEED

Prompt the interviewer with questions behind the camera man

Recycling at different phases of the job

North Gate Club ApartmentsNorth Gate Club Apartments

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North Gate Club ApartmentsNorth Gate Club Apartments

The bottle shaped recycling containers at the pool reinforced the school recycling program

Included a resident passionate about recycling

We should have included a furniture, appliance, electronic and C & D disposal comment

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Recycling/Waste SurveysRecycling/Waste Surveys

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Recycling/Waste SurveysRecycling/Waste Surveys

Show how business save money by recycling as they can reduce the size and frequency of mixed waste collection

Single stream recycling is easy Show common recycling contamination

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Business Hazardous Materials Disposal Options

Business Hazardous Materials Disposal Options

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Business Hazards material disposal video Business Hazards material disposal video

Complex category County Employees cannot be filmed both

as a regulator and a customer Urge Managers to watch complicated

video filming to avoid costly reshoots Stress business advantages of saving

money and getting disposal receipts

Can I recycle it at home?Can I recycle it at home?

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Can I recycle it at Home?Can I recycle it at Home?

Color photographs of glass and food waste on cardboard backing is safer.

We practiced this presentation with school kids as a recycling competition.

We targeted four minutes but the video segment was six minutes. We discussed many items.

We left non recyclable items on the tables.

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Common Recycling ContaminationCommon Recycling Contamination

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Lesson LearnedLesson Learned

Filming visits and translations are expensive- for $52,000

Businesses, employees, recycling laws, markets and mailing lists change

Recycling videos are powerful tools Budget extra for translating, be flexible on

number of videos and mailings, include previous recycling videos with relevant messages

Lessons LearnedLessons Learned

Video trailer allows previewing of recycling videos.

Make extra copies of master videos for managers to review.

Obtain “Native Files” photos and artwork of common recycling themes

In house technical script writing keeps vendor costs down.

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Next Recycling video topicsNext Recycling video topics

Special Event and Venue recycling Energy, water, maintenance and

purchasing savings Waste reduction and donations Composting food and yard waste Business product stewardship Special item curb-side pickup service*

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Questions or Comments?Questions or Comments?

David Jaye

Collier County Recycling Specialist

davidjaye@collergov.net

239-252-2508 (o)