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1© Copyright 2010 EMC Corporation. All rights reserved.
2© Copyright 2010 EMC Corporation. All rights reserved.
Your Journey To The Private Cloud
Agathi GalaniSales Manager, Strategic AccountsEMC Hellas
3© Copyright 2010 EMC Corporation. All rights reserved.
MiniMini Distributed/Distributed/NetworkedNetworked
MainframeMainframe PC / MicroprocessorPC / Microprocessor
Waves of Information Technology
Cloud ComputingCloud Computing
4© Copyright 2010 EMC Corporation. All rights reserved.
?Cloud Computing
Why Now?
5© Copyright 2010 EMC Corporation. All rights reserved.
Virtualization
Cloud Computing
1 3
2 14
Source: Gartner - The 2010 CIO Agenda, Q4 2009
Reason #1: CIO Priorities
6© Copyright 2010 EMC Corporation. All rights reserved.Source: BarCap CIO Survey, April 2010.
100 3020 40 6050
Oct 2009
Apr 2010
Server Virtualization
Security
Cloud Computing
Storage Virtualization
Windows 7 Upgrade Cycle
Desktop Virtualization
Mobile Messaging / Apps
Labor Optimization
Green Computing
Reason #1: 2010 CIO Priorities
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Reason #2: IT Infrastructure
Complex
Inefficient
Inflexible
Costly
72%Maintain
72%Maintain
28%Invest
28%Invest
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2009:0.8 Zb
Source: IDC Digital Universe Study, sponsored by EMC, May 2010
2020: 35.2Zb
Reason #3: The Digital Universe 2009-2020
Growing by aFactor of 44!
9© Copyright 2010 EMC Corporation. All rights reserved.
Cloud Computing
?What is it?
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Dynamic
Cost-Efficient
On-Demand
Flexible
Dynamic
Cost-Efficient
On-Demand
Trusted
Controlled
Reliable
Secure Flexible
Implications for Today’s Data Center
PrivateCloud
PrivateCloud
PublicCloudPublicCloud
Compute
Storage
Network
VMware - Cloud VMware - Cloud OSOS
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Operating SystemOperating System
InformationInformation
SecuritySecurity
FederationFederation
VirtualApplicatio
ns
VirtualApplicatio
ns
Virtualization Enables Cloud Computing
The Goal: Global Workload Deployment
PrivateCloud
PrivateCloud
PublicCloudPublicCloud
12© Copyright 2010 EMC Corporation. All rights reserved.
EMC’s Mission
13© Copyright 2010 EMC Corporation. All rights reserved.
IT-as-a-ServiceImprove Agility
IT-as-a-ServiceImprove Agility
IT ProductionLower Costs
IT ProductionLower Costs
Business ProductionImprove Quality of ServiceBusiness ProductionImprove Quality of Service
% Virtualized
15%
30%
50%
85% 95%
Run IT as a BusinessRun IT as a Business
The Journey to the Private Cloud
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What it Means to Run “as-a-Service”• Policy-driven
– Manage outcomes, not elements
• Fluid and elastic, but automated– Lower cost, better reliability
• Chargeback for usage– Run IT as a business
15© Copyright 2010 EMC Corporation. All rights reserved.
Cloud Computing
?How we are
doing it?
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Server & Storage Federation• Cooperating pools of resources
• Dynamic application and data movement
• Local, Metro, Geo, GlobalData Center
Data Center Data Center
Data CenterExe
t
P
17© Copyright 2010 EMC Corporation. All rights reserved.
Introducing EMC VPLEXAccess Data Anywhere in the Private Cloud
• Advanced data cache
• Open storage support
• Array aware
• Distributed cache coherence
VPLEXVPLEX
Data Center
EMC & Non-EMC Arrays
VPLEXVPLEX
Data Center
EMC & Non-EMC Arrays
WAN
18© Copyright 2010 EMC Corporation. All rights reserved.
VCE Coalition and Vblock
• In November 2009, VMware, Cisco, and EMC announced the Virtual Computing Environment coalition, offering Vblock – an integrated solution for Cloud based on the best-of-breed core products from each of the three vendors:
– VMware vSphere providing the server virtualization– Cisco Unified Computing System blade servers providing the compute
power– Cisco Nexus switches providing the connectivity– EMC arrays providing the data storage– EMC arrays and software providing the data protection– EMC Ionix Unified Infrastructure Manager providing the solution
management tools
• One combined unified support model – the VCE Coalition provides a single point of accountability
– Jointly-funded and jointly-staffed call centers and support organization
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Vblock Infrastructure Packages A New Way of Delivering IT
Rapid deployment model of virtualized infrastructure
Pre-integrated and validated solutions reduce total cost of ownership
Service-level driven through predictable performance and operational characteristics
Improved compliance/security and reduced risk
ComputeCompute
NetworkNetwork
VirtualizationVirtualization
StorageStorage
Vblock Infrastructure Packages
Solution Packages
Accelerate Time to Results – Reduce TCO
Operating SystemsOperating Systems
ApplicationsApplications
InformationInformation
20© Copyright 2010 EMC Corporation. All rights reserved.
Cloud Computing
?Why EMC for your Journey?
21© Copyright 2010 EMC Corporation. All rights reserved.
nownow
The benefits of Our Cloud Strategy
virtualized datacentervirtualized desktops efficiencyall data center and desktop
applications run in virtual machines
automated ITinfrastructure control
key IT processes are dynamic and use trusted policies
IT resource marketplace choicefederated internal and
external IT resources
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Three Cloud Models – You Choose.
Über-cloud
Verticalization
Virtual Infrastructure
Virtualization
Aggregation
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Wrap Up
To apply the new To apply the new concept and go concept and go ahead!ahead!
CloudCOMPUTING
StrategyPRIVATE CLOUD
EMC’s
OfferingsEMC’s
EventToday’s
Transform the data center and deliver IT-as-a-Transform the data center and deliver IT-as-a-ServiceService1000s of private clouds, 100s of public clouds1000s of private clouds, 100s of public clouds
Virtualize, build a private cloud then federate to the Virtualize, build a private cloud then federate to the public cloudpublic cloudefficiency, control and (most importantly) choiceefficiency, control and (most importantly) choice
Symmetrix to VCE, RSA to VMware, Symmetrix to VCE, RSA to VMware, VPLEX, we’re focused on enabling your VPLEX, we’re focused on enabling your journey to the private cloudjourney to the private cloud
24© Copyright 2010 EMC Corporation. All rights reserved.