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1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40...

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Page 1: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

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Page 2: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

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In Five Short Years

 • Published more than 10,000 titles, 2,000 authors

• Partnered with more than 40 publishers globally

• More than 15 million downloads

• 90% of authors “in the money”

• Built a Proprietary Marketing Platform

• Launched a Direct to Consumer initiative

• Up-to-date metrics and data analysis

Page 3: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

eBooks will be 50% of the US trade book

market by 2016 - PWC Media Report

An Expanding Market

450M eReaders and Tablets projected by 2016 - Business Insider

• Average eReader reads 24 books/year - Pew Research Center

• In 2016, Print & Digital book market worth $21 billion - 50% will be ebooks - PWC Media Report

• Smart Phone market to grow 37% to 187 billion units (95% penetration) and tablet market to grow 34% to 63 million units by 2018 - 2014 Technavio Market Report

• 43% of Americans read an ebook or other long form content on devices - Pew Research Center

Page 4: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

A Focus on Backlist

With a combination of experience and innovation, Open Road promotes our author brands and their books through creative campaigns built around consumer marketing milestones and themes.

Page 5: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

From the Backlist to the Bestseller List

Originally published

in 1955

2012 Bestseller

Originally published

in 1956

2014 Bestseller

Originally published

in 1969

2014 Bestseller

Originally published

in 1973

2014 Bestseller

Originally published

in 1982

2014 Bestseller

NEW YORK TIMES BESTSELLERS

Page 6: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

CONFIDENTIAL

Discovery is the Key to Successful Publishing

Page 7: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

CONFIDENTIAL

Milestone and Thematic Marketing

Page 8: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

CONFIDENTIAL

Top-Tier Retail Promotion

Page 9: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

CONFIDENTIAL

Social Media Expertise

Page 10: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

CONFIDENTIAL

Publicity

Page 11: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

2015 Direct to Consumer – Deals Newsletter

Page 12: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

2015 Direct to Consumer – Content MarketingObjective: Build out content marketing as a core strategy leading to sales, subscriptions and engagement with consumers. Launch Feed Your Need to Read April 2015.

Page 13: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

CONFIDENTIAL

Direct to Consumer – Content Communities

Page 14: 1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

June 22, 2015


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