1 l l Marketing Marketing Managemen Managemen t t The International The International Journal of Journal of Industrial and Industrial and High Technology High Technology Marketing Marketing
Transcript
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1 Industrial Marketing Management The International Journal of
Industrial and High Technology Marketing
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2 Invitation to Submit Manuscripts This brief presentation will
introduce you to Industrial Marketing Management. This brief
presentation will introduce you to Industrial Marketing Management.
We welcome submissions from professors, doctoral students and
marketing professionals from around the world. We welcome
submissions from professors, doctoral students and marketing
professionals from around the world. Submission details are shown
later in this presentation. Submission details are shown later in
this presentation.
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3 Basic Information Published by Elsevier Science since 1971
Published by Elsevier Science since 1971 2007 is Volume 36 2007 is
Volume 36 8 issues per year (Jan, Feb, Apr, May, Jul, Aug, Oct,
Nov) 8 issues per year (Jan, Feb, Apr, May, Jul, Aug, Oct, Nov)
Published 850 articles between 1994 and 2007 totaling over 9600
pages Published 850 articles between 1994 and 2007 totaling over
9600 pages Received 4068 submissions 1994-2006 with 456 coming in
2007 Received 4068 submissions 1994-2006 with 456 coming in 2007
Peter LaPlaca has been editor since 1994 Peter LaPlaca has been
editor since 1994 Earl Honeycutt has been Associate Editor since
1995 Earl Honeycutt has been Associate Editor since 1995
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4
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5 Target Audience Over 75% of subscriptions go to university
and business libraries in the US, Europe, Asia and Australia Over
75% of subscriptions go to university and business libraries in the
US, Europe, Asia and Australia Readers are academics and
practitioners involved with the study and practice of
business-to-business marketing Readers are academics and
practitioners involved with the study and practice of
business-to-business marketing
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6 IMM Subscriptions
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7 Based on over 250,000 downloads in 2006
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8 * Jan-Jun for 2007
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9 IMM Mission To advance the state of knowledge of Industrial
and Business-to-Business marketing through the publication of
outstanding scholarly applied research from around the world.
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10 Focus We advance this mission by evaluating research in the
following areas: We advance this mission by evaluating research in
the following areas: Marketing Strategy Sales Management Supply
Chain Management Networks and Relationship Marketing Industrial
Buying and Purchasing Behavior Innovation and New Product
Development B2B Internet Marketing Global B2B Marketing
Distribution and Logistics Researching Industrial and B2B Markets
B2B Promotional Strategy Market Segmentation Pricing Strategy CRM
and KAM
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11 Influence of IMM Based on a study of journal citations* by
Hans Baumgartner and Rik Pieters, IMM is ranked as the: Based on a
study of journal citations* by Hans Baumgartner and Rik Pieters,
IMM is ranked as the: 10 th most influential marketing journal
overall10 th most influential marketing journal overall 7 th most
influential for managerial marketing7 th most influential for
managerial marketing 6 th most influential for marketing
applications6 th most influential for marketing applications 1 st
most influential specializing in industrial or business-to-business
marketing1 st most influential specializing in industrial or
business-to-business marketing * Hans Baumgartner and Rik Pieters,
The Structural Influence of Marketing Journals: A Citation Analysis
of the Discipline and its Sub-Areas, Journal of Marketing, April,
2003
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12 Journal Citation Reports Impact factor
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13 Review Process and Facts Receive between 350 and 450
manuscripts each year Receive between 350 and 450 manuscripts each
year All articles are double blind reviewed All articles are double
blind reviewed Process takes between 2 and 6 months Process takes
between 2 and 6 months Average acceptance rate is about 10%
(excluding special issues) Average acceptance rate is about 10%
(excluding special issues) Target 3-4 special issues annually
Target 3-4 special issues annually
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14 The Review Process Manuscript received Send acknowledg ement
letter Identify 3 available reviewers Send blind manuscript to
reviewers Receive blind reviews After 60 days send reminder After
120 days send 3 rd reminder Send decision letter Rejection Send
reviewers all reviews Receive revised manuscript Send revised
manuscript to reviewers After 90 days send 2 nd reminder Receive
blind reviews After 30 days send reminder RevisionPublish Send
decision letter Receive final materials Send to publisher
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15 The Publication Process Accepted papers are sent to
publisher Publisher typesets the paper Publisher sends copyright
transfer to corresponding author Corresponding author returns
signed copyright transfer to publisher Publisher compiles list of
available papers Uncorrected proofs are posted as PDF files on the
IMM Web site Proofs are sent to corresponding author Author returns
corrected proofs Editor selects specific papers for an issue Issue
is published Corrected proofs are posted as PDF files on the IMM
Web site Publisher compiles the issue Issue production
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16 Review Process Oct 2005 Oct 2006 Initial Reviews Received
Total of 753 Within 2 weeks Within 2 weeks39 Within 30 days Within
30 days74 Within 45 days Within 45 days145 Within 60 days Within 60
days186 Within 75 days Within 75 days64 Within 90 days Within 90
days91 Within 120 days Within 120 days59 Over 120 days Over 120
days44 Never returned Never returned51
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17
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18 Typical Results per 100 Submissions 100 Submissions 9 Editor
Rejects 91 Sent to Reviewers 44 Rejected by Reviewers 3 Accepted by
Reviewers 44 asked for revisions 4 never respond to request for
revisions 40 revisions received 19 Rejected by Reviewers 10 asked
for Additional Revisions 11 Accepted by Reviewers 8 Accepted by
Reviewers 2 Rejected by Reviewers
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19 Reviewers at IMM We currently have 275 reviewers We
currently have 275 reviewers Each does 3-4 primary reviews and 2-3
re-reviews each year Each does 3-4 primary reviews and 2-3
re-reviews each year About half have been with IMM over seven years
About half have been with IMM over seven years We are always
looking for new reviewers We are always looking for new reviewers
Reviewers must be successful authors Reviewers must be successful
authors
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20 Reviewers at IMM
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21 Total of 117 European Reviewers
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22
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23 Based on 1818 authors 1994-2007
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24 Based on 176 Authors in 2005 IMM Authors in 2005
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25 IMM Authors in 2006 Based on 200 Authors in 2006
29 Previous Special Issues Relationship Marketing &
Networks (9) Relationship Marketing & Networks (9) Selling and
Sales Management (4) Selling and Sales Management (4) Supply Chain
Management (3) Supply Chain Management (3) New Product Development
(2) New Product Development (2) Global Industrial Marketing (2)
Global Industrial Marketing (2) Distribution and Channels (2)
Distribution and Channels (2) Customer Relationship Management (2)
Customer Relationship Management (2) Customer Value in Business
Markets (2) Customer Value in Business Markets (2) Partnering with
Resellers in Business Markets Partnering with Resellers in Business
Markets Internet-Based B2B Marketing Internet-Based B2B Marketing
Cycle Time and Industrial Marketing Cycle Time and Industrial
Marketing Researching Business and High Tech Markets Researching
Business and High Tech Markets Pricing Pricing Project Marketing
Project Marketing
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30 Special Issues Published in 2006 Published in 2006 From
Relationship to Partnership (Olaf Ploetner)From Relationship to
Partnership (Olaf Ploetner) NPD in Asia (Muammer Ozer)NPD in Asia
(Muammer Ozer) Global Marketing of Industrial Products (Costas
Katsikeas)Global Marketing of Industrial Products (Costas
Katsikeas) Dealing with Dualities-IMP 2005 Koen Dittrich, Ferdinand
Jaspers, Wendy van der Valk and Finn WynstraDealing with
Dualities-IMP 2005 Koen Dittrich, Ferdinand Jaspers, Wendy van der
Valk and Finn Wynstra Value Creation in Relationships-IMP 2006
(Michael Gibbert and Francesca Golfetto)Value Creation in
Relationships-IMP 2006 (Michael Gibbert and Francesca
Golfetto)
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31 Special Issues Published in 2007 Published in 2007
Multi-Channel Marketing Strategy (Bert Rosenbloom)Multi-Channel
Marketing Strategy (Bert Rosenbloom) Project Marketing and the
Marketing of Solutions (Bernard Cova and Robert Salle)Project
Marketing and the Marketing of Solutions (Bernard Cova and Robert
Salle) Opening the network: Bridging the IMP tradition and other
research perspectives (Francesca Golfetto, Robert Salle, Stefania
Borghini, and Diego Rinallo) IMP 2006Opening the network: Bridging
the IMP tradition and other research perspectives (Francesca
Golfetto, Robert Salle, Stefania Borghini, and Diego Rinallo) IMP
2006
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32 Special Issues Planned for 2008 Planned for 2008
International Relationship Marketing, Partnerships, and Alliances
for Improved Distribution Effectiveness (Saeed Samiee
)International Relationship Marketing, Partnerships, and Alliances
for Improved Distribution Effectiveness (Saeed Samiee ) Industrial
Services (Olaf Ploetner, Frank Jacobs and Wolfgang Ulaga)Industrial
Services (Olaf Ploetner, Frank Jacobs and Wolfgang Ulaga)
Exploiting the B2B knowledge network (Peter Naude, Stephen
Henneberg and Stefanos Mouzas ) IMP 2007Exploiting the B2B
knowledge network (Peter Naude, Stephen Henneberg and Stefanos
Mouzas ) IMP 2007 Joint Issue w/ KAMS -- Marketing To, From and
With an Asian TigerJoint Issue w/ KAMS -- Marketing To, From and
With an Asian Tiger Planned for 2009 Planned for 2009 Marketing
High Tech Products and Services (Shikhar Sarin and Jakki
Mohr)Marketing High Tech Products and Services (Shikhar Sarin and
Jakki Mohr) Outsourcing Business Processes: Impact on Industrial
Marketing Strategy Formulation and Implementation (Mike Ahearne and
Prabakar Kothandaraman )Outsourcing Business Processes: Impact on
Industrial Marketing Strategy Formulation and Implementation (Mike
Ahearne and Prabakar Kothandaraman ) Case Study Method in
Industrial Marketing Research (Michael Gibbert and Anna Dubois
)Case Study Method in Industrial Marketing Research (Michael
Gibbert and Anna Dubois ) IMP 2008IMP 2008 Lindblomian Processes
(Tim Wilson)Lindblomian Processes (Tim Wilson)
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33 Special Issues Planned for 2010 Planned for 2010 Knowledge
Management Processes in Industrial Marketing (Dick
Lancioni)Knowledge Management Processes in Industrial Marketing
(Dick Lancioni) Segmenting Business Markets (Thomas
Ritter)Segmenting Business Markets (Thomas Ritter) Organizing and
Integrating Marketing and Purchasing in Business Markets (Annalisa
Tunisini, Bjoern Ivens and Catherine Pardo)Organizing and
Integrating Marketing and Purchasing in Business Markets (Annalisa
Tunisini, Bjoern Ivens and Catherine Pardo) IMP 2009IMP 2009
Planned for 2011 Planned for 2011 Solution Selling (Heiner
Evanschitzky, Florian Wangenheim)Solution Selling (Heiner
Evanschitzky, Florian Wangenheim) Service Dominant logic and
industrial marketing (David Ballantyne)Service Dominant logic and
industrial marketing (David Ballantyne) Building, Implementing, and
Managing Brand Equity in Business Markets (Adam Lindgreen and
Michael Beverland)Building, Implementing, and Managing Brand Equity
in Business Markets (Adam Lindgreen and Michael Beverland) IMP
2010IMP 2010
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34 Submission Process E-mail your submission letter and an MS
Word file of the manuscript to Peter LaPlaca at
[email protected]) E-mail your submission letter and an MS
Word file of the manuscript to Peter LaPlaca at
[email protected]) [email protected] IMM only accepts
original manuscripts that have not been previously published (in
part or in whole) nor are under consideration elsewhere IMM only
accepts original manuscripts that have not been previously
published (in part or in whole) nor are under consideration
elsewhere
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35 Submission Process Manuscripts submitted to IMM are
generally between twenty-five and fifty double-spaced pages
Manuscripts submitted to IMM are generally between twenty-five and
fifty double-spaced pages Make sure all contact information is
provided Make sure all contact information is provided Name(s) of
author(s)Name(s) of author(s) Affiliation(s)Affiliation(s) Mailing
Address(es)Mailing Address(es) Telephone and Fax Number(s)Telephone
and Fax Number(s) E-Mail address(es)E-Mail address(es)
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36 Hints for Authors Do Do Review recent issues to determine
hot topicsReview recent issues to determine hot topics
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37 Finding Hot Topics Look at recent issues of the journal Look
at recent issues of the journal Look at web sites for Articles in
Press Look at web sites for Articles in Press For Marketing look at
ELMAR call for papers http://ama- academics.communityzero.com/elma
r?go=t990781 For Marketing look at ELMAR call for papers
http://ama- academics.communityzero.com/elma
r?go=t990781http://ama- academics.communityzero.com/elma
r?go=t990781http://ama- academics.communityzero.com/elma
r?go=t990781
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38 Finding Hot Topics Other locations Other locations Social
Science Research Network http://www.ssrn.com/ Social Science
Research Network http://www.ssrn.com/ http://www.ssrn.com/
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39 Some current Hot Topics Improving the success of CRM
applications Improving the success of CRM applications Balancing
SFA with CRM Balancing SFA with CRM Improving Industrial Services
Improving Industrial Services ROI of new media ROI of new media
Impact of outsourcing marketing functions Impact of outsourcing
marketing functions
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40 Some current Hot Topics Improving innovation processes
Improving innovation processes Interactive marketing Interactive
marketing Branding and brand equity Branding and brand equity
Global sales force management Global sales force management
Entrepreneurial marketing Entrepreneurial marketing Environmental
marketing Environmental marketing
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41 Hints for Authors Do Do Review recent issues to determine
hot topicsReview recent issues to determine hot topics Make sure
the papers focus is relevant to the journals mission (industrial or
business-to-business topics)Make sure the papers focus is relevant
to the journals mission (industrial or business-to-business
topics)
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42 Marketing Journals There are 193 marketing journals
published in English around the world! There are 193 marketing
journals published in English around the world! Almost all have a
web site listing the journals mission and objectives. Almost all
have a web site listing the journals mission and objectives. Also
provide back issues, hints to authors, submission procedures, etc.
Also provide back issues, hints to authors, submission procedures,
etc.
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43 Hints for Authors Do Do Review recent issues to determine
hot topicsReview recent issues to determine hot topics Make sure
the papers focus is relevant to the journals mission (industrial or
business-to-business topics)Make sure the papers focus is relevant
to the journals mission (industrial or business-to-business topics)
Make sure the theoretical basis of the manuscript is clear and well
documentedMake sure the theoretical basis of the manuscript is
clear and well documented
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44 Hints for Authors Do Do Make sure the experimental design
and analysis are appropriate for the topic and for the audience.
(IMM is NOT interested in purely methodological or analytical
papers)Make sure the experimental design and analysis are
appropriate for the topic and for the audience. (IMM is NOT
interested in purely methodological or analytical papers) Limit
references to the most significant and relevant to the paper
(Papers that are primarily literature reviews are not desired)Limit
references to the most significant and relevant to the paper
(Papers that are primarily literature reviews are not desired)
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45 Hints for Authors Do Do Include all contact information
(including e-mail) in all correspondence (for all authors)Include
all contact information (including e-mail) in all correspondence
(for all authors) Contact editors prior to submission to see if the
manuscript fits the journals objectivesContact editors prior to
submission to see if the manuscript fits the journals objectives
Utilize the journals tracking number in all communicationsUtilize
the journals tracking number in all communications
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46 Hints for Authors Do Do Conform to the journals style for
references, figures, footnotes, tables, etc.Conform to the journals
style for references, figures, footnotes, tables, etc. Proofread
paper carefully before submission (use an English proofreading
service is necessary)Proofread paper carefully before submission
(use an English proofreading service is necessary) Follow all
procedures for paper submissionFollow all procedures for paper
submission Number all pages to make it easier for reviewers to make
appropriate commentsNumber all pages to make it easier for
reviewers to make appropriate comments
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47 Hints for Authors Dont Dont Submit chapters of
dissertations; they are not intended as stand alone
publicationsSubmit chapters of dissertations; they are not intended
as stand alone publications Cite every possible reference, but only
the most relevantCite every possible reference, but only the most
relevant Argue with reviewers; address their concerns in a positive
mannerArgue with reviewers; address their concerns in a positive
manner
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48 Hints for Authors Dont Dont Submit papers where the majority
of the hypotheses are not supported; either the hypotheses are
developed improperly, the theory is wrong or inadequate for the
situation, or the experimental design or procedures are
flawedSubmit papers where the majority of the hypotheses are not
supported; either the hypotheses are developed improperly, the
theory is wrong or inadequate for the situation, or the
experimental design or procedures are flawed Pester editors; if the
anticipated time for review has passed, a pleasant e-mail will
sufficePester editors; if the anticipated time for review has
passed, a pleasant e-mail will suffice
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49 Hints for Authors Dont Dont Submit papers that are difficult
to blind (i.e., dont use the track changes feature in MSWord, dont
send PDF files, dont hide your name or affiliation in the
manuscript)Submit papers that are difficult to blind (i.e., dont
use the track changes feature in MSWord, dont send PDF files, dont
hide your name or affiliation in the manuscript)
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51 Contact Information Peter J. LaPlaca, Ph.D. Industrial
Marketing Management 24 Quarry Drive, Suite 201 Vernon, CT
06066-4917 U.S.A.860-875-8017 860-875-2318 (Fax)
[email protected]