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It’s amazing what they absorb before they’re five.

WBDC Early Childhood Education Entrepreneurship ExpoPresenters: Jennifer Koppelman and Melissa Wilcox

Recruitment and Marketing Strategies

for Early Childhood Programs

June 20, 2015

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What Makes Your Program GREAT?!

greatɡrāt/Adjective

1. of an extent, amount, or intensity considerably above the normal or average.

2. of ability, quality, or eminence considerably above the normal or average.

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Who are you recruiting?

What are parents looking for in an early learning program?

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What is your story?

Some questions to think about:

• Why did you get involved in early childhood?• What is most rewarding about your job?• Do you have an example of positive changes in a particular

child?

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Messaging: Elevator Speech

• Hook– Grab the listener quickly

• Story– Concise– Compelling

• Action– Next Steps

Remember: Hook, Story, Action

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How do we recruit and tell our story?

• Some Tactics– Word of mouth– Partnering in the community– Recruitment materials– Social media and web presence– Have a plan

• Messaging is key

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Questions?

We may (or may not) have answers for you