DESIGN MARKETING TECHNOLOGY

An Executive OverviewSocial Media

About

The Evolution of Marketing Channels

Courtesy of Exact Target

Pillars of Success

Google Analytics

Great Website

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Elements of Digital Marketing

Search Marketing – “Sugar Free Gifts”

PPC

SEO

Google SEO Regional Example

PPC

SEO

Search Marketing – “HVAC Winston Salem”

Elements of Digital MarketingP

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Elements of Digital MarketingE

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Elements of Digital MarketingM

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• SMS text message marketing

• Mobile website strategy

• Mobile friendly design

• Mobile platform

Social Media Marketing

Social Media Marketing

Understanding & embracing social network marketing is

mission critical.

“revolution”

Video: Social Media Revolution.mp4

Revolutionary Marketing

Advertising

• Push• Announce• Authoritative• Convince• Control the

Brand• Sell• Invasive• Directive

Social Media

• Permission• Conversation• Opinion• Sharing• Evolve the

Brand• Incentive• Invitational• Grass Roots

Impact of Social Media

Note that social media sources score HIGHER than a company’s own web site when considering what influences the buying process.

Impact of Social Media

• Social Media is growing very fast in small, mid and large size firms

• Every company should have it as part of their marketing strategy (even if just a small part)

• Social media strategies provide better results than other web marketing strategies you may already be using (especially SEO)

Digital Marketing - Barriers to Success

• Staff lacks knowledge of digital marketing(or knows the pieces, but not how they fit together)

• Staff lacks time “for one more thing”

• Management lacks understanding of digital marketing & appreciation of benefits to bottom line

• Management has HUGE fear of loosing control

• Absence overall of a Digital Marketing Strategy

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All of these barriers to success are VERY fixable !

You’ve just started that process.

DESIGN MARKETING TECHNOLOGY

Questions

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