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Sampling Massive Online GraphsChallenges, Techniques, and Applications to Facebook
Maciej Kurant (UC Irvine)
Joint work with:
Minas Gjoka (UC Irvine), Athina Markopoulou (UC Irvine),
Carter T. Butts (UC Irvine),Patrick Thiran (EPFL).
14 Nov, 2011, KTH
Why study Online Social Networks (OSNs)?Engineering• Search engine accuracy• Better spam filters• Efficient data centers• New apps/Third party services• Offload 3G operators• …
Social Media• Predict the spread and importance of information• Social filters• …
Social Sciences• Great source of data for studying the structure of the
society, online behavior, …
Marketing• Influential users• Recommendations• Ad placement• …
Large scale data mining• understand user communication patterns, community
structure• “human sensors”
Privacy
….
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OSNs cover 50% of world’s Internet users
> 1 billion users October 2011
800 million
200 million
200 million
66 million
50 million
34 million
Active users
Facebook:•800+M users•150 friends each (on average)•8 bytes (64 bits) per user ID
The raw connectivity data, with no attributes:•800 x 150 x 8B = 960 GB
This is neither feasible nor practical. Solution: Sampling!
To get this data, one would have to download:•200 TB of HTML data!
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Sampling
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• Node attributes• Topology• Graph size• Evolution in time• Random node
selection• …
Objective:
Sampling
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• Node attributes• Topology• Graph size• Evolution in time• Random node
selection• …
Objective:• NodesWhat:
Sampling
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• Node attributes• Topology• Graph size• Evolution in time• Random node
selection• …
Objective:• Nodes• Edges
What:
Sampling
• Node attributes• Topology• Graph size• Evolution in time• Random node
selection• …
Objective:• Nodes• Edges•
Subgraphs
What:
Sampling
• Node attributes• Topology• Graph size• Evolution in time• Random node
selection• …
Objective:• Nodes• Edges•
Subgraphs
What:• Directly
• Often not possible
How:
Sampling
• Node attributes• Topology• Graph size• Evolution in time• Random node
selection• …
Objective:• Nodes• Edges•
Subgraphs
What:• Directly
• Often not possible
• Exploration
How:
• OSNs• P2P, distributed systems• WWW• “Offline” social network
• Nodes• Edges•
Subgraphs
What:• Directly
• Often not possible
• Exploration
How:
Sampling
• Node attributes• Topology• Graph size• Evolution in time• Random node
selection• …
Objective:
Random Walks in graph sampling: • WWW [Henzinger et at. 2000, Baykan et al. 2009]• P2P [Gkantsidis et al. 2004 , Stutzbach et al. 2006, Rasti et al. 2009]• OSN [Rasti et al. 2008, Krishnamurthy et al, 2008]• “Offline” social networks [Salganik et al. 2004, Volz et al. 2008]
Random Walks mixing improvements: • Random jumps [Henzinger et al. 2000, Avrachenkov, et al. 2010]• Fastest Mixing Markov Chain [Boyd et al. 2004]• Multiple dependent walks [Ribeiro et al. 2010]
BFS and other traversals in graph sampling: • Najork et al. 2001, Achlioptas et al. 2005, Leskovec et al. 2006, Mislove et al. 2007, Cha 2007,
Ahn et al. 2007, Wilson et al. 2009, Viswanath 2009, Ye et al. 2010, Gile and Handcock 2011
Measurement/Characterization studies of OSNs: • Cyworld, Orkut, Myspace, Flickr, Youtube [Mislove et al. 2007, …]• Facebook [Krishnamurthy et al. ’08, Wilson et al. 2009, …]
Independence sampling: • Hansen-Hurwitz estimator [Hansen and Hurwitz 1943]• Stratified sampling [Neyman 1934]
Related work
OutlineIntroduction
Sampling with replacements (Random Walks):• MHRW vs RWRW• Multigraph Sampling• Stratified Weighted Random Walk (S-WRW)
Sampling without replacements (Traversals):• The bias of BFS (and of DFS/RDS/…)
Estimation from a sample
Conclusion and Future Directions
OutlineIntroduction
Sampling with replacements (Random Walks):• MHRW vs RWRW• Multigraph Sampling• Stratified Weighted Random Walk (S-WRW)
Sampling without replacements (Traversals):• The bias of BFS (and of DFS/RDS/…)
Estimation from a sample
Conclusion and Future Directions
qk - observed
node degree distribution
pk - real node
degree distribution
Random Walk in Facebook
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degree of node v
Pr(sampling v) ~ kv
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Metropolis-Hastings Random Walk (MHRW):
DA AC…
…
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How to get an unbiased sample?
S = asymptotically uniform
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Metropolis-Hastings Random Walk (MHRW):
DA AC…
…
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Re-Weighted Random Walk (RWRW):
Collect a classic (biased) RW sample…
Now apply the Hansen-Hurwitz estimator:
How to get an unbiased sample?
S = asymptotically uniform
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Metropolis-Hastings Random Walk (MHRW): Re-Weighted Random Walk (RWRW):
Facebook results
Also corrects for the bias of all other metrics:
Not corrected:
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MHRW or RWRW ?
~3.0
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RWRW is better than MHRW • RWRW requires 1.5 to 7 times fewer samples to achieve the same
• Intuition?
However:• Pathological counter-examples exist.
• MHRW is easier to use (it does not require reweighting)
MHRW or RWRW ?
[1] Minas Gjoka, Maciej Kurant, Carter T. Butts and Athina Markopoulou, “Walking in Facebook: A Case Study of Unbiased Sampling of OSNs”, INFOCOM 2010.
Online Convergence Diagnostics
Acceptable convergence between 500 and 3000 iterations (depending on property of interest)
• Inferences assume that samples are drawn from stationary distribution
• No ground truth available in practice• MCMC literature, online diagnostics
[1] Minas Gjoka, Maciej Kurant, Carter T. Butts and Athina Markopoulou, “Walking in Facebook: A Case Study of Unbiased Sampling of OSNs”, INFOCOM 2010.
OutlineIntroduction
Sampling with replacements (Random Walks):• MHRW vs RWRW• Multigraph Sampling• Stratified Weighted Random Walk (S-WRW)
Sampling without replacements (Traversals):• The bias of BFS (and of DFS/RDS/…)
Estimation from a sample
Conclusion and Future Directions
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Events
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Groups
E.g., in LastFM
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Groups
E.g., in LastFM
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G* = Friends + Events + Groups
( G* is a multigraph )F
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Multigraph sampling
[2] Minas Gjoka, Carter T. Butts, Maciej Kurant, Athina Markopoulou, “Multigraph Sampling of Online Social Networks”, JSAC 2011.
Efficient implementation (saves bandwidth):1) Select relation graph Gi with probability deg(H,Gi) / deg(H, G*)2) Within Gi choose an edge uniformly at random, i.e., with probability 1/deg(H, Gi).
Applied to LastFM:- better coverage of previously isolated nodes - better estimates of distributions and means
OutlineIntroduction
Sampling with replacements (Random Walks):• MHRW vs RWRW• Multigraph Sampling• Stratified Weighted Random Walk (S-WRW)
Sampling without replacements (Traversals):• The bias of BFS (and of DFS/RDS/…)
Estimation from a sample
Conclusion and Future Directions
Not all nodes are equal
irrelevant
important(equally) important
Node categories:e.g. China
e.g., Sweden
Stratification under Weighted Independence Sampler (WIS)(node size is proportional to its sampling probability)
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Not all nodes are equal
But graph exploration techniques have to follow the links!
Trade-off between • ideal (WIS) sampling weights• fast convergence
Enforcing WIS weights may lead to slow (or no) convergence
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Assumption: On sampling a node, we learn the categories
of its neighbors.
irrelevant
important(equally) important
Node categories: Stratification under Weighted Independence Sampler (WIS)(node size is proportional to its sampling probability)
Fastest Mixing Markov Chain [Boyd et al. 2004]
Measurement objective
E.g., compare the size of red and green categories.
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Measurement objective
Category weights optimal under WIS
Stratified sampling theory +
Information collected by pilot RW
E.g., compare the size of red and green categories.
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Problem 2: “Black holes”
Measurement objective
Category weights optimal under WIS
Modified category weights
Problem 1: Poor or no connectivity
Solution: Small weight>0 for irrelevant categories. f* -the fraction of time we plan to spend
in irrelevant nodes (e.g., 1%)
Solution:Limit the weight of tiny relevant categories.Γ - maximal factor by which we can
increase edge weights (e.g., 100 times)
E.g., compare the size of red and green categories.
Measurement objective
Category weights optimal under WIS
Modified category weights
Edge weights in G
E.g., compare the size of red and green categories.
20=
vol(green), from pilot RW
Target edge weights:
22=
4=
Measurement objective
Category weights optimal under WIS
Modified category weights
Edge weights in G
Resolve conflicts: • arithmetic mean, • geometric mean, • max, • …
E.g., compare the size of red and green categories.
20=
vol(green), from pilot RW
Target edge weights:
22=
4=
Measurement objective
Category weights optimal under WIS
Modified category weights
Edge weights in G
WRW sample
E.g., compare the size of red and green categories.
Measurement objective
Category weights optimal under WIS
Modified category weights
Edge weights in G
WRW sample
Final result
Hansen-Hurwitz estimator
E.g., compare the size of red and green categories.
Stratified Weighted Random Walk
(S-WRW)
Measurement objective
Category weights optimal under WIS
Modified category weights
Edge weights in G
WRW sample
Final result
E.g., compare the size of red and green categories.
Colleges in Facebook
versions of S-WRW
Random Walk (RW)
Samples in colleges: 86% of S-WRW, 9% of RW.
This is because S-WRW avoids irrelevant categories.
The difference is larger (100x) for small colleges. This is due
to S-WRW’s stratification.
[3] Maciej Kurant, Minas Gjoka, Carter T. Butts and Athina Markopoulou, “Walking on a Graph with a Magnifying Glass”, SIGMETRICS 2011.
RW required 10-15 times more samples than S-WRW to achieve the same accuracy.
Sampling with replacements: Summary
RWRW is 1.5-7 times more efficient than MHRW• counter-examples exists
Multigraph Sampling• walking on multiple relations improves efficiency
Stratified Weighted Random Walk • oversamples relevant regions, undersamples irrelevant regions• 10-15 fold gains in sampling costs
Online Convergence Diagnostics
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[1] Minas Gjoka, Maciej Kurant, Carter T. Butts and Athina Markopoulou, “Walking in Facebook: A Case Study of Unbiased Sampling of OSNs”, INFOCOM 2010.[2] Minas Gjoka, Carter T. Butts, Maciej Kurant, Athina Markopoulou, “Multigraph Sampling of Online Social Networks”, JSAC 2011.[3] Maciej Kurant, Minas Gjoka, Carter T. Butts and Athina Markopoulou,
“Walking on a Graph with a Magnifying Glass”, SIGMETRICS 2011.
OutlineIntroduction
Sampling with replacements (Random Walks):• MHRW vs RWRW• Multigraph Sampling• Stratified Weighted Random Walk (S-WRW)
Sampling without replacements (Traversals):• The bias of BFS (and of DFS/RDS/…)
Estimation from a sample
Conclusion and Future Directions
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Sampling without replacements (Traversals)
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Sampling without replacements (Traversals)
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Sampling without replacements (Traversals)
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Sampling without replacements (Traversals)
Examples:•BFS (Breadth-First Search)•DFS (Depth-First Search)•Forest Fire•RDS (Respondent-Driven Sampling)•Snowball sampling•…
Why sample with BFS?• BFS is a well known textbook technique• BFS sample is a nice looking graph• It is used in practice [Ahn et al. 2007,
Mislove et al. 2007, Wilson et al. 2009]
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BFS in Facebook
pk
qk
BFS (Breadth First Search) with f=0.5% of nodes sampled
(338 for RW)
This bias has been empirically observed in the past [Najork et al. 2001].
Our goals:• Formally analyze the bias of BFS (challenging due to dependencies)• Correct for this bias.• (no new sampling method proposed)
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- real average node degree
- real average squared node degree.
Goal: Analyze the bias of BFS
Graph traversals on RG(pk):
?BFS
qk ( f ) = ?
true average node degree
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Graph model RG(pk)
• Random graph RG(pk) with a given node degree distribution pk (sequence)
• Can be generated by configuration modelExample:
‘stubs’
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Approach 1: Brute force
Remedy: “The Principle of Deferred Decisions”
So we can generate the graph ‘on the fly’, while exploring it!
Generate all possible graphs, and ... No way!
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Approach 2: The Principle of Deferred Decisions
This does not scale! (because of dependencies between stubs)
v
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* we assumed that the generated graph is connected
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Originally proposed in:J. H. Kim, “Poisson cloning model for random graphs,” International Congress of Mathematicians (ICM), 2006 (preprint in 2004).
Developped in:D. Achlioptas, A. Clauset, D. Kempe, and C. Moore, “On the bias of traceroute sampling: or, power-law degree distributions in regular graphs,” in STOC, 2005.
(both in a different context)
Approach 2b: Breaking the stub dependencies
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Originally proposed in:J. H. Kim, “Poisson cloning model for random graphs,” International Congress of Mathematicians (ICM), 2006 (preprint in 2004).
Developped in:D. Achlioptas, A. Clauset, D. Kempe, and C. Moore, “On the bias of traceroute sampling: or, power-law degree distributions in regular graphs,” in STOC, 2005.
(both in a different context)
Approach 2b: Breaking the stub dependencies
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Approach 2b: Breaking the stub dependencies
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Approach 2b: Breaking the stub dependencies
number of nodes of degree k
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Graph traversals on RG(pk):
MHRW, RWRW
Main results
true average node degree
[4] Maciej Kurant, Athina Markopoulou, Patrick Thiran, “On the Bias of BFS”, JSAC 2011.
Python code available at: http://mkurant.com/publications
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Graph traversals on RG(pk):
MHRW, RWRW
Main results
RDS
true average node degree
[4] Maciej Kurant, Athina Markopoulou, Patrick Thiran, “On the Bias of BFS”, JSAC 2011.
Python code available at: http://mkurant.com/publications
Main results
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Graph traversals on RG(pk):
For small sample size (for f→0),BFS has the same bias as RW.
This bias monotonically decreases with f. We found analytically the shape of this curve.
MHRW, RWRWFor large sample size (for f→1),
BFS becomes unbiased.
RDS
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true average node degree
Under RG(pk), all traversals are subject to exactly the same bias.
[4] Maciej Kurant, Athina Markopoulou, Patrick Thiran, “On the Bias of BFS”, JSAC 2011.
Python code available at: http://mkurant.com/publications
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What if the graph is not random?
[4] Maciej Kurant, Athina Markopoulou, Patrick Thiran, “On the Bias of BFS”, JSAC 2011.
Python code available at: http://mkurant.com/publications
expected,sampled
true,corrected
Sampling without replacements: Summary
58[4] Maciej Kurant, Athina Markopoulou, Patrick Thiran, “On the Bias of BFS”, JSAC 2011.
Python code available at: http://mkurant.com/publications
Graph traversals on RG(pk):
MHRW, RWRW
A difficult problem • Dependencies between samples
We computed analytically the bias of BFS in RG(pk)• Initial bias as of RW• Same bias for all traversals (BFS, DFS, RDS,…) under RG(pk)• A bias correction procedure• Works well for real-life graphs
If possible, prefer methods with replacements.
OutlineIntroduction
Sampling with replacements (Random Walks):• MHRW vs RWRW• Multigraph Sampling• Stratified Weighted Random Walk (S-WRW)
Sampling without replacements (Traversals):• The bias of BFS (and of DFS/RDS/…)
Estimation from a sample
Conclusion and Future Directions
1) Local properties
Node properties:• Community membership information• Privacy settings• Names• …
Local topology properties:• Node degree distribution• Assortativity• Clustering coefficient• …
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Example: Privacy Awareness in Facebook’091) Local properties
Privacy Awareness - fraction of users that change the default privacy settings.PA =
2) Estimating the graph size
• Counts repeated nodes – “Reversed Birthday Paradox”• Work in progress
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Probability that a random node in A is a neighbor of a random node in B
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From a randomly sampled set of nodes we infer a valid topology!
3) Coarse-grained topology
A
B
[5] M. Kurant, M. Gjoka, Y. Wang, Z. W. Almquist, C. T. Butts, A. Markopoulou, “Coarse-Grained Topology Estimation”, arXiv:1105.5488
(estimator)
geosocialmap.com
64[5] M. Kurant, M. Gjoka, Y. Wang, Z. W. Almquist, C. T. Butts, A. Markopoulou, “Coarse-Grained Topology Estimation”, arXiv:1105.5488
Public and private colleges in the USA
geosocialmap.com 65
geosocialmap.com
The world according to Facebook
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Egypt
Saudi Arabia
United Arab Emirates
Lebanon
Jordan
Israel
Strong clusters among middle-eastern countries
Summary
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Multigraph sampling [2] Stratified WRW [3]Random Walks (with replacements)
• RWRW > MHRW [1]• Convergence Diagnostics
References[1] M. Gjoka, M. Kurant, C. T. Butts and A. Markopoulou, “Walking in Facebook: A Case Study of Unbiased Sampling of OSNs”, INFOCOM 2010.[2] M. Gjoka, C. T. Butts, M. Kurant and A. Markopoulou, “Multigraph Sampling of Online Social Networks”, JSAC 2011[3] M. Kurant, M. Gjoka, C. T. Butts and A. Markopoulou, “Walking on a Graph with a Magnifying Glass”, SIGMETRICS 2011.[4] M. Kurant, A. Markopoulou and P. Thiran, “On the bias of BFS (Breadth First Search)”, JSAC, 2011.[5] M. Kurant, M. Gjoka, Y. Wang, Z. W. Almquist, C. T. Butts, A. Markopoulou, “Coarse-Grained Topology Estimation”, arXiv:1105.5488[6] Datasets available from : http://odysseas.calit2.uci.edu/osn
Stratified WRW [3]
Graph traversals on RG(pk):
MHRW, RWRW
[4]
Traversals (no replacements)
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Multigraph sampling [2]
References[1] M. Gjoka, M. Kurant, C. T. Butts and A. Markopoulou, “Walking in Facebook: A Case Study of Unbiased Sampling of OSNs”, INFOCOM 2010.[2] M. Gjoka, C. T. Butts, M. Kurant and A. Markopoulou, “Multigraph Sampling of Online Social Networks”, JSAC 2011[3] M. Kurant, M. Gjoka, C. T. Butts and A. Markopoulou, “Walking on a Graph with a Magnifying Glass”, SIGMETRICS 2011.[4] M. Kurant, A. Markopoulou and P. Thiran, “On the bias of BFS (Breadth First Search)”, JSAC, 2011.[5] M. Kurant, M. Gjoka, Y. Wang, Z. W. Almquist, C. T. Butts, A. Markopoulou, “Coarse-Grained Topology Estimation”, arXiv:1105.5488[6] Datasets available from : http://odysseas.calit2.uci.edu/osn
Random Walks (with replacements)
• RWRW > MHRW [1]• Convergence Diagnostics
Stratified WRW [3]
Graph traversals on RG(pk):
MHRW, RWRW
A
B
[4]
Coarse-grained topologies [5]
Traversals (no replacements)
References[1] M. Gjoka, M. Kurant, C. T. Butts and A. Markopoulou, “Walking in Facebook: A Case Study of Unbiased Sampling of OSNs”, INFOCOM 2010.[2] M. Gjoka, C. T. Butts, M. Kurant and A. Markopoulou, “Multigraph Sampling of Online Social Networks”, JSAC 2011[3] M. Kurant, M. Gjoka, C. T. Butts and A. Markopoulou, “Walking on a Graph with a Magnifying Glass”, SIGMETRICS 2011.[4] M. Kurant, A. Markopoulou and P. Thiran, “On the bias of BFS (Breadth First Search)”, JSAC, 2011.[5] M. Kurant, M. Gjoka, Y. Wang, Z. W. Almquist, C. T. Butts, A. Markopoulou, “Coarse-Grained Topology Estimation”, arXiv:1105.5488[6] Datasets available from : http://odysseas.calit2.uci.edu/osn
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Multigraph sampling [2]
Thank you mkurant.com
Random Walks (with replacements)
• RWRW > MHRW [1]• Convergence Diagnostics