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1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department of Transportation July 22, 2015
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Social Media Best PracticesDriving the Two-Way Street of
Community Engagement
Timothy Tait, Ed.D. (@ttait)Communications Director
Arizona Department of TransportationJuly 22, 2015
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Why Social Media?
Connect with constituents
Deliver a message
Build an audience
Engage a population
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You Have a Captive Audience
Two billion people use social media
74% of U.S. adults use social media
92% of U.S. teens are online daily
Source: Pew Research Center, January-April 2015
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Best Practices for Maximum Success
Establish rules of engagement
Integrate multiple platforms
Engage in two-way communication
Be creative … have fun … be human
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Best Practice: Rules of Engagement
Maintain a Social Media
Policy
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Best Practice: Integrate Multiple Platforms
Utilize the platforms that
reach your audience
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Best Practice: Two-Way Communication
Engage your audience
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ADOT and Facebook
Travel alerts Meeting notices Closures & restrictions
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ADOT and Facebook
Videos ADOT Blog promotion Safety campaigns
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ADOT and Facebook
Customer Service
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ADOT and Twitter (@ArizonaDOT)
Photos Tell the Story
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ADOT and Twitter (@ArizonaDOT)
Customer Service
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Public Engagement 1,817 #HaboobHaiku-tagged tweets from June 10-17, 2012 450+ original haikus submitted on Twitter Tweets from Reuters, Associated Press Travel, The Arizona Republic
#HaboobHaiku
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National and International Media CoverageGenerated more than 600 media stories Coverage included CNN, MSNBC, Fox News, BBC, NPR, The New York Times, The Washington Post, Chicago Tribune
#HaboobHaiku
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ADOT and YouTube
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ADOT and Flickr
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ADOT Blog
Current Projects From the Archives
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Best Practice: Be Creative … Have Fun
Play with sasquatches
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Best Practice: Be Creative … Have Fun
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Capture Your Audience … and Don’t Let Go
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Best Practices for Maximum Success
Establish rules of engagement
Integrate multiple platforms
Engage in two-way communication
Be creative … have fun … be human
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Social Media Best PracticesDriving the Two-Way Street of
Community Engagement
Timothy Tait, Ed.D. (@ttait)Communications Director
Arizona Department of [email protected] :: 602.712.7070
