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Strategic Perspective on DERI

• What’s DERI’s market?– “Electronic User Service Market”

• What's driving this market?– Rationalisation & Personalisation

• Which strategies are applicable to this market?– Automatisation (e.g., Semantic Web Services)– “User Relationship Management” (User

Knowledge Management)

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There is no service without user knowledge!

Fictitious

Semantic Web (Service)

User Blackbox

Enter you goal: Give me something that amuses me!

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Sources of User Knowledge

The Semantic Web must represent personal demand AND PERSONAL KNOWLEDGE in order to realistically provide outstanding services. Technically facilitate to "Read your user's mind!“

• Observe– Behavioural patterns: clickstream analysis– Business patterns: business intelligence– Test scenarios: usability research

• Ask– Goal specification: user interfaces– Interactive goal specification: electr. questionnaires– Collaborative service filtering: recommender systems

• Read you user´s mind – Personal knowledge expressions: text analysis– Integral Personal Knowledge Store: Artificial Memory

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Definition: Personally universal store for all information in form of small, sub-document-like, and semantically associated knowledge expressions - combining semantic association networks and freely serialized views of these

Cognition-related prerequisites: 1. Thought-accompanying storing (express, associate)2. Thought-accompanying knowledge retrieval (remind, remember)

Technical demands: Adapt and deploy semantic technology to generate machine-readability AND human-usability of information. Turn Artificial Intelligence into 'Artificially enhanced Human Intelligence'

Artificial Memory Concept - Basics

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Added value? – Personal Dimension

Personal Knowledge Management: - Master the ‘information overload’ PS-KM framework- Improve efficiency- Stop focusing on working results (documents), start supporting the

working process itself, i.e. knowledge acquisition

Individual Creativity & Innovation:- Ease and stimulate new associations / creative ideas

- Assist in problem solving, decision making and planning

Teaching & Learning: - (semi-)automatic knowledge assessments of learners,

- (semi-)automatic individualised knowledge transfer

Applications & Services:- Source of user knowledge for electronic service specifications

- User-centric user interface: associating ‘services to knowledge’ instead of binding ‘knowledge to services’

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Link and Communicate

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Consolidate and Distribute

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Enterprise Knowledge Management Scenario

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Communication & Collaboration: - Semantic communication and information exchange:

message- or document-like views of networked information- Increased efficiency: accompany, replace or extend traditional

kinds of knowledge exchange (documents, emails)- Ontology-based publishing, subscribing, alerting

Dynamic Organisational Memories: - Enable distributed, peer-based Enterprise Knowledge

Management

Strategy & Performance Management:- Link strategies to personal goals and knowledge, link personal

performance / work to strategic goals (HP Use Case)

Enterprise Innovation Management (SFI Proposal)

Enterprise/Social Semantic Webs

Added value? – Social Dimension

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Thank you!