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The Power of Promotional Products:
Advertising Specialties Impressions Study
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A Groundbreaking Research Study From ASI
We’ll Reveal. . .• Statistics showing how advertising
specialties influence end-users’ decisions• Powerful numbers that illustrate the staying
power and number of impressions of popular advertising specialties
• The Cost Per Impression of advertising specialties compared with other popular advertising media
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You Will Leave With. . .
• Solid ammunition to overcome 12 common end-buyer objections
• Your own personal copy of the study
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Survey Methodology
• A team of interviewers surveyed businesspeople in four metro areas: New York, Chicago, Los Angeles & Philadelphia
• An online survey to additional end-users augmented the in-person survey
• 618 completed surveys in all
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Solution 1—End-Users Remember the Brands on the Items They’ve Received
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Solution 2—42% of end-users have a MORE favorable impression of an advertiser after receiving the item
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Solution 3—Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive
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Solution 4—Most end-users have done business with the advertiser AFTER RECEIVING the item
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Solution 5—Writing Instruments Are The Most-Recalled Promotional Item
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Solution 6—The Typical Promotional Product is Kept for 7 Months
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Solution 7—End-users keep items that are USEFUL
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Solution 8—Bags are the most frequently used apparel item
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Solution 9—Many Advertising Specialties Are Used Every Day
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Solution 10—Promotional Products Deliver Significant Numbers of Impressions
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Solution 11-The Cost-Per-Impression of Advertising Specialties is a Fraction of a Cent
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Solution 12—Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media
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Cheat Sheet (Give This To Your Reps!)• 84% of end-users can name the advertisers
on the items they receive• 62% have done business with the advertiser
AFTER receiving the item• End-users keep products for 7 months• The average cost-per-impression of a
promotional product = $0.004• The CPI for advertising specialties beats all
forms of media (except billboards)
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Educating theIndustry and End-Buyers• Counselor Webinar www.asicentral.com/webinars
• Study available on www.asicentral.com
• Coverage in all 7 ASI magazines and ASI Radio
• PR campaign in general business media• Seminars at 2009 ASI Shows• Presentation for end-buyers for distributors
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The Power of Promotional Products:
Advertising Specialties Impressions Study