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1. The Theory 2. The Colours 3. The Typography 4. The Logo 5. Usage 6. The Icon
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
This logo was carefully and passionately
designed with the lifespan of a candle in
mind, the elegant hand lettered “B” icon
was drawn to represent the fraying and
discolouration of a wick when lit.
A Challenge often presented by hand
rendered lettering is it can look outdated
quickly. We remedied this by drawing
multiple iterations until we were
comfortable that it had a timeless look and
carefully coupled the icon with a beautiful
modern serif typeface.
1 . The Theory 2. The Colours
A Beaut i fu l Soft Pa l let
3 . The Typography
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On Colour
Brand AccompanimentColour
On White
4. The Logo 5. Usage 6. The Icon
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This soft pallet was decided upon after trying out a few bolder options, carefully
selected to represent the calming feeling of scented candles, a brown hue was
decided upon from the initial concepted to represent the discolouration of a candle
wick when lit however the �nal colour choice gave it an inbetween purple and
brown colour to �t in with the rest of the pallet choices
1 . The Theory 2. The Colours 3. The Typography 4. The Logo 5. Usage 6. The Icon
H a n d R e n d e r e d B e s p o k e “ B ”
BUTLER REGULAR
CUSTOM HAND RENDERED
2 0 0 T r a c k i n g a t 3 2 p t
For the typography in this logo we wanted something that
would be timeless and beautiful, something that took into
account the product and the viability for packaging and
promoting a calming feeling.
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
The Logo 1/4 Pr imary Logo
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
The Logo 2/4 On Light Colours
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
The Logo 3/4 On Black
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
The Logo 4/4 In l ine Var iant
A Premium Brand Image
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
In all instances this logo should be given at minimum of an
“O” sized space on all sides between itself and any other
element. This will help enforce the elegant brand image the
logo tries to convey.
Wherever possible and applicable use the white typeface
version of the “Belle Odeur” Logo. Although other variants
are available this is the primary brand image.
Adaptable & Memorable
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
A lot of time and care has gone into the creation of the Belle Odeur “Wick” Icon.
We hand rendered an elegant bespoke script for this letter, representing the
lighting of a candle wick, it’s gentle and delicate with smooth splinters and frays,
designed to portray calming and the texture of the lit wick.
Inline Variant
The Inline Variant of the Belle Odeur “Wick” icon may be used as either an
accenting image for background elements or it may be used as the icon within
the logo in limited cases. the inline variant should be used sparingly.
1 . The Theory 2. The Colours 3 . The Typography 4. The Logo 5. Usage 6. The Icon
C r e a t e d b y t h e P a s s i o n a t e m i n d s a t
