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Tourism

Marketing

Pakin Witchayakawin

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Textbook: 120 THB

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Outline

Idea on Tourism Marketing

Component of Tourism Marketing

Tourism Marketing Mix

Determination of Tourism MarketingSegment

Relation of Market SegmentDetermination

Principle of Market SegmentDetermination

Tourist Market in Thailand

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The Importance of TourismMarketing

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Thailand One Lifetime

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:

Marketing Mix4 PsProduct

PricePlace

Promotion

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Product

Goods

Service

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Price

Rate of goods or services

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Place

Channel to sell products: internet computersystem

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Promotion

Advertising

Activity

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:

Market SegmentDeterminationCause:

The difference of customers

Different need

Material

Location

Attitude of purchasing

For:

Our products can be purchase by all group ofcustomers

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Market Segment Determinationin Tourism Industry

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4

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Influence Factors on Market SegmentDetermination

in Tourism Industry

Market in tourism is growth

Push factor of social & economy

Modernization of technology

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Advantage of Market SegmentDetermination

in Tourism Industry

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Relation of Market SegmentDetermination

-

-

-

-

-

-

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Principle of Market Segment

Measurability

Accessibility

Substantiality

Durability

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1Psychographics Segment ()

Geographic Profile Segment

(

..)

Demographic Segment

( ..)

Purchase Behavior Segment (

.)

Behavior Segment

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2Travel Experience Segment (

)

Price Segment (

..)

Multivariate Segment

(

)

Multilevel Segment

(

)

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Hearing the Sunshine

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Tourist Market in Thailand

2

General

Special Interest

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Chinese Market

(GDP)

9-10

(outbound tourist)

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Japanese Market

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Indian Market

2546

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European Market

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Russian Market

2543-2547

2543

49,000

2547

100,000

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Marketing Mix: 4Ps in Trang

Product- Package tour

5

Price-

2 -

3

-15

Place-

?- internet

Promotion-

15 -

-

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Thank You