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Tourism Marketing

Tourism Marketing the concept

Types of Tourism

Marketing Mix

Market Segmentation

Tourism industry in Indian perspectiveand its future

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Tourism Marketing the concept

Tourism :

Temporary, short term movement of people to

destinations outside the place where they live

and work, and their activities during their stayat these destinations

Tourists:

Persons traveling for pleasure, health and

domestic reasons, business purposes

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Tourism Marketing

Is a process of creating a

product for providing a

service

It is an effort to convert

potential tourists into actual

tourists; an efforts to satisfy

tourists

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Types of tourism

Domestic

International

Rural

Religious

Eco-tourism

Medical tourism

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Marketing Mix

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Product mix

1. Accommodation

2. Recreation

3. Restaurant

4. Attraction

5. Transportation

6. Shopping

Tourism products(University Qs)

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Factors to be noted while designing a

package tour

Destination

Management at airport/station

Travel timings (airlines, buses,railways)

Hotels

Resort representatives Tour agents/operators

Others

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Place (Distribution)

One tier system

Two tier system

Three tier system

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Promotion

Advertising

Sales promotion

Word of mouth

Personal selling

Telemarketing

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People

Travel Agents

Travel Guides

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Market segmentation in tourism industry

By geography

By demography

By purpose

By socio-economic base

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Tourism industry in Indian perspective and

its future Huge potential - employment opportunities,

foreign exchange, tax generation, profits

Preserve and enrich cultural heritage

Provide adequate infrastructure

Providing adequate education and training tonew generation

Provide incentives to private sector

Thrust on aggressive promotion and imagebuilding

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University Questions

1. Scientific planning andmanagement

2. Financial consequences that arisedue to perishability of tourism

service

3. Blueprint of a process in tourism

industry

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