1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.

1

TV Viewing TrendsPrince George CA - Diary

Updated Spring 2014

2

Maps & Demographics

Market Info

3

Prince George CAWhere is it?

BC

ABSK MB

ONQC

NL

NBNS

PE

NL

YT

NTNU

4

EM Map

5

Prince George CTRL Demographics

P2+

P2-11

P12-17

P18+

P18-34

P18-49

P25-54

P35-54

P55+

F18+

F18-34

F18-49

F25-54

F35-54

F55+

M18+

M18-34

M18-49

M25-54

M35-54

M55+

0 10 20 30 40 50 60 70 80

74.3

67.9

33.7

19.2

18.2

4.3

5.8

9.1

3.3

5.9

5.4

34.2

19.7

18.3

4.7

5.5

9.5

3.4

5.9

5.3

6.4

Population Estimates (000)

Source: BBM Canada Geographical Reference Guide 2011-2012

6

Reach, Time Spent, Average Quarter Hour Audience

People Aged 2+

7

People 2+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV

Spring Fall0

102030405060708090

10094.3 95.192.9 92.593.4 92.893.5 91.994.5

90.589.3 91.987.2

82.8

94.689.992.1 2006

20072008200920102011201220132014

8

People 2+ - Weekly Time Spent - Hours


Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0

5

10

15

20

25

19.6 20.3

17.819.619.3

18.0

21.5

19.019.4 20.020.2

17.5

19.5

15.3

19.0

16.0

19.6987951807229

200620072008200920102011201220132014

9

People 2+ - AQH Audience (000)


Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

2

4

6

8

10

12

14

12.012.5

10.911.611.4

10.9

13.0

11.311.6 11.912.1

10.6

11.8

9.1

11.7

9.7

11.7

200620072008200920102011201220132014

10

People 2+ - Weekly Reach %

Prime: M-Su 7p-11p


Spring Fall0

102030405060708090

100

89.1 89.389.0 88.788.6 88.987.8 88.089.9 86.983.5

87.584.877.4

91.8

8489.8

200620072008200920102011201220132014

11

People 2+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p


Spring Fall0123456789

10

8.9 9.0

8.08.48.1

7.7

9.08.4

8.1 8.38.9

7.8

8.7

6.6

8.2

7.0

8.16867469879518

200620072008200920102011201220132014

12

People 2+ - AQH Audience (000)

Prime: M-Su 7p-11p


Spring Fall0

5

10

15

20

25

3027.2 27.8

24.7 24.824.0 23.5

27.5

25.024.3 24.6

26.8

23.7

26.5

19.5

25.3

21.2

24.2

200620072008200920102011201220132014

13


Children Aged 2-11

* Due to a small sample size, data cannot be provided for this audience

14


Teens Aged 12-17


15


Adults 18+

16


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.094.4 94.993.0 92.894.4 92.393.7 93.495.3

91.889.6 91.688.985.1

93.990.1

93.9 200620072008200920102011201220132014

Adults 18+ - Weekly Reach %


17


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

21.9 22.5

19.921.621.1

19.7

23.221.3

20.522.322.8

20.521.2

17.1

20.9

17.9

21.6176470588235

200620072008200920102011201220132014

Adults 18+ - Weekly Time Spent - Hours


18


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.6 10.9

9.710.29.9 9.7

11.4

10.210.7 10.5

11.1

9.710.3

8.7

10.7

9.1

10.5200620072008200920102011201220132014

Adults 18+ - AQH Audience (000)


19


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.092.3 90.991.3 90.591.8 89.688.9 91.591.2 88.785.9

90.686.7

81.4

90.6

83.1

90.9200620072008200920102011201220132014


Prime: M-Su 7p-11p

20


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.1 10.2

9.1 9.49.0 8.6

10.0 9.68.7

9.510.1

9.19.7

7.4

9.1

7.8

9.13235294117647

200620072008200920102011201220132014


Prime: M-Su 7p-11p

21


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

24.4 24.7

22.1 22.221.1 21.1

24.523.022.6 22.4

24.4

21.5

23.6

18.9

23.4

19.8

22.2

200620072008200920102011201220132014


Prime: M-Su 7p-11p

22


Adults 18-34


23


Adults 18-49

24


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.092.9 94.6

91.3 90.893.389.592.1 91.8

95.8

85.686.490.1

83.376.7

94.7

85.990.6

200620072008200920102011201220132014

Adults 18-49 - Weekly Reach %


25


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

17.2

19.5

14.8

17.016.614.9

18.6 18.016.1

16.917.0

14.413.3

10.5

15.5

9.6

13.0909090909091

200620072008200920102011201220132014

Adults 18-49 - Weekly Time Spent - Hours


26


Spring Fall0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

5.3

5.8

4.4

4.94.8

4.3

5.65.8

5.14.84.7

3.73.8

2.7

3.6

2.3

3.1

200620072008200920102011201220132014

Adults 18-49 - AQH Audience (000)


27


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.0

89.7 89.688.6 88.690.486.688.0 89.592.5

81.980.9

90.1

80.7

72.0

91.9

76.8

87.7200620072008200920102011201220132014


Prime: M-Su 7p-11p

28


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.09.8

7.58.37.9

7.2

8.8 8.9

7.5 7.68.1

6.96.8

5.3

7.4

4.6

7.09090909090909

200620072008200920102011201220132014


Prime: M-Su 7p-11p

29


Spring Fall0.02.04.06.08.0

10.012.014.016.0

13.914.6

11.311.8

11.310.5

13.2

14.3

11.810.9

11.3

8.99.7

6.8

8.7

5.5

8.4

200620072008200920102011201220132014


Prime: M-Su 7p-11p

30


Adults 25-54

31


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.093.7 96.193.3 94.994.7 94.194.4 94.693.8

89.293.2 93.793.2

82.2

92.689.7

94.3 200620072008200920102011201220132014



32


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

19.4

21.6

16.4

19.619.218.1

22.6

19.418.4

19.920.418.8

17.4

13.4

16.9

13.213.1944444444444

200620072008200920102011201220132014



33


Spring Fall0

1

2

3

4

5

6

7

5.7

6.2

4.95.25.2

4.8

6.05.7

5.45.1

5.4

4.64.7

3.4

4.4

3.53.4

200620072008200920102011201220132014



34


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.091.3 93.390.9 93.192.1 91.592.2 93.490.3 87.889.7

93.789.9

79.4

88.884.8

91.8 200620072008200920102011201220132014


Prime: M-Su 7p-11p

35


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.910.7

8.3

9.59.0

8.6

10.49.6

8.8 8.99.7

8.88.6

6.5

7.8

5.8

7.47222222222222

200620072008200920102011201220132014


Prime: M-Su 7p-11p

36


Spring Fall0.02.04.06.08.0

10.012.014.016.018.0

14.415.3

12.5 12.612.211.3

13.7 14.0

12.9

11.5

12.8

10.6

11.7

8.3

10.0

7.7

9.6

200620072008200920102011201220132014


Prime: M-Su 7p-11p

37


Adults 35-54

38


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.095.5 96.495.3 95.796.0 95.597.1 99.096.1

92.895.7 93.897.1

91.095.3

89.390.2200620072008200920102011201220132014



39


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

20.621.9

17.8

20.420.919.4

23.3

20.218.3

21.0

23.7

20.919.8

15.817.6

14.715.3333333333333

200620072008200920102011201220132014



40




Spring Fall0.00.51.01.52.02.53.03.54.04.55.0

4.3

4.7

3.73.94.0 3.9

4.3

3.53.4

4.14.4

3.43.5

2.9

3.6

2.62.3

200620072008200920102011201220132014

41


Prime: M-Su 7p-11p


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.093.1 93.894.0 94.093.0 94.195.7 97.2

92.1 91.193.7 93.893.686.9

90.484.4

90.2200620072008200920102011201220132014

42


Prime: M-Su 7p-11p


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.3 10.5

9.19.79.5

9.1

10.810.2

8.1

9.7

11.2

9.69.9

7.57.9

6.9

8.1

200620072008200920102011201220132014

43


Prime: M-Su 7p-11p


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.711.2

9.4 9.49.2 9.1

10.0

8.7

7.5

9.4

10.4

7.9

8.8

7.0

8.2

6.26.1

200620072008200920102011201220132014

44


Adults 55+

45


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.6

95.096.6 96.096.2 97.696.3 95.295.8 98.393.6 92.094.8 94.894.0 94.9

98.1 200620072008200920102011201220132014



46


Spring Fall0.05.0

10.015.020.025.030.035.040.0

32.6

28.730.9

29.330.528.6

31.0 30.229.832.232.9

26.6

33.5

25.427.1 27.2

32.3

200620072008200920102011201220132014



47


Spring Fall0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

4.23.9

4.2 4.24.14.3

4.6

3.7

4.5 4.6

5.2

4.7

5.34.9

6.0

5.4

6.5 200620072008200920102011201220132014



48


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.3

93.096.6

93.495.0 95.189.5

94.4

85.6

97.592.9

89.293.8 92.390.8 91.2

95.2 200620072008200920102011201220132014


Prime: M-Su 7p-11p

49


Spring Fall0.02.04.06.08.0

10.012.014.016.0

12.2

10.8

12.211.111.0 11.0

11.5 11.711.0

12.513.2

11.1

14.2

10.111.2

11.711.5

200620072008200920102011201220132014


Prime: M-Su 7p-11p

50


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

7.87.3

8.37.9

7.58.2

8.6

7.1

8.28.9

10.49.9

11.1

9.7

12.411.711.5

200620072008200920102011201220132014


Prime: M-Su 7p-11p

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1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.

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