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1
Unified Multimedia Collaboration Environments
aka VoIP and VoIP Applications
Charles Studt
Director of Product Management & Marketing
April 24, 2007
2
The Future of Communications
Context-aware Session, not call-based User-oriented Multi-modal
Today
Hi, are you busy? No.
I called your mobile, is this the best way to reach you?
Ring my office next time. I wanted to talk about our meeting next
week. Can we chat later? That will be a long
conversation. Bye. Wait, we just received a big order…
PSTN
We just received a bg order. I know, I’ll get started on
it right away. I saw your IM for next
week’s meeting. My calendar has blocked out
a time to discuss that later.
Future
IP
3
The Future of Voice
Standards-based, any-to-any connectivity Seamless communications anywhere, any time, over any
device Communications sessions defined by user preferences, not
arbitrary network boundaries Context and relevance embedded in communications
Context
Preferences
Net
wo
rkC
apab
ilit
ies D
eviceC
apab
ilities
Voice
Video
Text
Data
TDM
IPSignaling
Codec
EnterpriseData
SocialNetworks
WebSearch …
Anonymity Timeof Day
Caller ID Context …
Voice 2.0
4
Where are we today
What’s possible
How do we get there
Agenda
What % of students subscribe to your campus telecom service?
5
Telecom’s Historical Role
University Telecom Service
Students Faculty Staff
6
Today
University Telecom Service
Wireless
Wireline
SMS
VoIP IM
Students
Faculty
Staff
Students
Faculty
Staff Multiple, disparate networks Varied communication formats
7
Today’s Environment
Broadband throughout campus Ethernet WiFi
Network
VoiceServices
Video Data
5 digit calling Caller ID Voicemail
Services Call waiting Call forwarding …
Your competition:
8
Your Challenge
Provide reliable and high-value communications services to campus “customers”
Connect increasingly isolated communities Knowledge exchange Collaboration Emergency services
Meet (and exceed) expectations of increasingly sophisticated users
9
Where are we today
What’s possible
How do we get there
Agenda
Who offers:voice?data?video?
Who offers services beyond “triple play” bundle?
10
Mobility
SMS Media exchange Community collaboration/notification Public safety
WiFi VoWiFi Campus PBX extension
Cellular Dual mode – VoWiFi, FMC University client MVNO
11
SMS Demo
Song
U2.IWillFollow
SongVoice Intro
U2.IWillFollow_01
SongComment #2Voice Intro Comment #1
U2.IWillFollow_03
SongComment #3Voice Intro Comment #2Comment #1
U2.IWillFollow_04
U2 SongComment #1Voice Intro
U2.IWillFollow_02Song
publisher/Artistowner
contenttitle
U2.IWillFollow
12
Collaboration & Knowledge Exchange
Conferencing SMS/Mobile VoIP/virtual meeting room Video
Collaboration Widgets– context & relevance Data integration Consolidated identity/
unified messaging & calling
13
Where are we today
What’s possible
How do we get there
Agenda
Who operates telecom services in-house? (On-site PBX, etc.)
Who outsources one or more components of their telecom service?
14
1. Determine your focus Consider your mission and core
competencies
Do you want to be a network operator, an IT shop, or an application developer?
Offload non-critical operations for greater efficiency
Path to the Future
15
2. Connect user “islands” IP is the common denominator, but…
Interoperability is not guaranteed Media encoding
Session creation/management
Consolidated user identity is critical Comprehensive mapping of communication devices
and networks (data store of record)
User preferences and availability
ENUM is the solution
Path to the Future
16
Sample ENUM Query
E.164 TN
+16505259200
0.0.2.9.5.2.5.0.5.6.1.e164.arpa
NAPTR Record
NAPTR 10 100 "u" "E2U+sip" "!^.*$!sip:[email protected]!"
Input Output
mailto:
h323:
Telephone number in, IP out
17
Consolidating User Identity
Wireless
Wireline
VoIP
IM
ENUM provides…
A universal addressing scheme for IP
Foundation for enhanced services
ENUM
18
3. Build communications development environment
No “killer” application, only the “killer” environment
Flexibility and rapid innovation are critical
Search out partners and vendors that accelerate your innovation
Complete solution offer (application/connectivity/transport)
Hosted environment to reduce risk
Community leverage
Commercial experience and feature set
Path to the Future
19
Network Evolution
Vertically integrated Monolithic Discrete, specialized
networks Network defines the service
Legacy Networks
Transport
Signaling/Session Control
Applications
Voice Data App n
Next-Gen Networks
Disaggregation & horizontal specialization
Abstracted network infrastructure Commoditization of transport Application developer defines the
service
Transition has already started
Valu
e
20
VoIP Applications Environment
ENUM/LNPRegistry
CallControl
API
SMS/MMS API
Web/Data API
Location/Presence
APICore ApplicationServices
Co
mm
un
ity
Ap
pli
ca
tio
n
Co
mm
un
ity
Ap
pli
ca
tio
n
Applications
Mobile Client Desktop Client
Sc
ree
n P
op
/W
eb
In
teg
rati
on
En
ha
nc
ed
41
1/
Vir
tua
l A
ss
ista
nt
Transport
Po
sit
ion
al
Vo
ice
/C
on
fere
nc
ing
Cli
ck
to
Ca
ll
Signaling InterworkingTDM/IP Transport
CODEC Translation
Consolidated environment for the creation of enhanced communications applications
Applications – “Plug and play” applications easily extend basic VoIP feature set
Core Application Services – Reusable service building blocks provide abstracted access to core services required for application setup and call completion
Registry & Transport– Eliminates PSTN transport and maps legacy to IP end point domains (DIDs, cross connect, media conversion, etc.)
21
Questions?
VoEX, Inc.950 Tower LaneFoster City, CA 94404www.voex.com
Charles [email protected]+1.650.235.8512
VoEX enables the future of communications.
VoEX Open Communications Platform
Global voice network World’s largest ENUM registry Applications development
environment