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UniversityUniversity& College Sport& College Sport

Zena WooldridgeZena WooldridgeChair, UCSChair, UCS

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Background / Context1. Non-student involvement in BUSA2. Supporting the philosophy of student sport in the UK3. Being athlete / customer focussed

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What can we achieve if we work together ?

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What is UCS ?

• Members’ AssociationDirectors of SportFacility Managers & Operations staffSports Development Officers/ManagersCoachesFitness instructorsMarketing specialistsApplied sports science/ medicine specialistsFundraisers, ………….

• HE & FE• Mainly voluntary

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What does UCS do ?MISSION:The pursuit of excellence in the provision, management and development of sport in higher & further education

AIMS:   To achieve an integrated delivery of university and college sport.   To establish UCS as the lead body in university and college sport in the UK.   To support UCS members in increasing the strategic role of sport within universities and colleges across the UK.   To ensure that UCS is increasingly recognised as a key strategic partner in mainstream UK sport, both regionally and nationally.   To provide a range of relevant services and professional support.   To add value to the professional role of members in their institutions.   To promote the interests of members and of the sector with external agencies.

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ResourcesBUSA:• 15 paid staff• 100+ volunteers• Annual budget c £1m• Annual subs up to £24k per institution

UCS (Association):• 1 paid staff• 12+ volunteers• Annual budget c £40k• Annual subs £180

UCS (sector/collectively):• 2,500+ staff• annual budget £100m +• Asset value of facilities ??• range of programmes

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UCS ~ current agenda items• Raising the profile of HE-FE sport regionally & nationally• Effective representation on Regional Sports Boards• Raising the profile of Sport within institutions• Successful delivery of TASS• how HE should deliver its part of the national strategy and regional plans for sport• how to expand UCS’s capacity to deliver• development of partnerships & network groups• developing the business potential of UCS• capitalising on web site potential• developing our relationship with BUSA

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The National Picture• Changing landscape• complexity into simplicity ?• national strategic objectives (Game Plan)

increasing participationimproving performance at int’l levelsmajor events

• national framework for delivery• HE’s role in that delivery• National Governing Bodies of Sport

whole sport plans / one-stop plans• devolution

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INTENTION ANALYSIS ACTION IMPACT

AIM 

To change the culture of sport and physical

activity in England in order to increase

participation across all social

groups leading to improvements in health and other

social and economic benefits and providing the

basis for progression into higher levels of

performance

THE SEVEN KEY DRIVERS OF CHANGE

TIME PRESSURES

AGEING POPULATION

WELL-BEING AND

OBESITY

LEVELS OF INVESTMENT

UTILISING EDUCATION

VARIATIONS IN ACCESS

VOLUNTEERS AND PROFESSIONALS

GAME PLAN ANALYSIS

HENLEY ANALYSIS AND STAKEHOLDER CONSULTATION

EMERGING ISSUES AND POLICY PRIORITIES

MEASUREMENT

THE NATIONAL FRAMEWORK FOR COMMUNITY SPORT IN ENGLAND December 2003

THE SEVEN MAIN OUTCOMES OF CHANGE

INCREASING PARTICIPATION IN

SPORT AND ACTIVE RECREATION

WIDENING ACCESS

IMPROVING HEALTH AND WELLBEING

STRONGER & SAFER

COMMMUNITIES

IMPROVING EDUCATION

BENEFITING THE ECONOMY

IMPROVING LEVELS OF PERFORMANCE

THE FIVE SETTINGS FOR CHANGE

COMMUNITYCity - Town - Countryside

(Key Agencies of change)

HE & FE(Key Agencies

of Change)

PRIMARY AND SECONDARY

SCHOOLS(Key Agencies of

Change)

WORKPLACE(Key Agencies of

Change)

THE SIX KEY POLICY AREAS FOR CHANGE

LEGISLATION AND REGULATORY

CHANGE

PROMOTION AND MARKETING

STRUCTURES AND PARTNERSHIPS

INNOVATION AND DELIVERY

STRATEGIC PLANNINGAND EVIDENCE

QUALITY ACCREDITATION AND

IMPROVEMENT

HOME(Key Agents of Change)

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The Regional Picture• Devolved strategic planning & resourcing• 9 English Regions + Scotland, Wales & NI• Regional Sports Boards ~ HE/FE reps• Regional UCS• Regional priorities & funding• how should UCS (DoS) & BUSA (AU Presidents / divisions) work together at regional level ?• how can student sport contribute to regional priorities ?• how do you effectively convey those messages to RSBs, NGBs and other relevant bodies at regional level ?

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The Local Picture (within the institution)

• diversity across the sector• strategic positioning of sport within the institution• single and influential voice for sport within the instit’n• joining-up with other functions within the instit’n• resourcing• community provision• shared and focussed objectives & priorities• more partnership working• more integrated delivery (eliminate gaps & overlaps)

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World Class

TASS

Scholarships

National League

BUSA

AU Clubs

Intra-Mural Sport

Active Lifestyles

Community Progs

Casual/recreational

CommunityClubs &Partners

Start / Beginner

Participation

Performance

HighPerformance

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A more integrated approachwithin institutions ?

• more unified approach to strategic planning• strengthening the student voice in sport at the right level• better resourcing for Athletic Unions• supporting the delivery of

“student sport run by students for students”• more integrated delivery of programmes

eliminate the gaps & overlaps• ensuring student consultation at all levels (not just AU)

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The Future for Sport in Higher EducationThe Future for Sport in Higher Education

Growing strategic importance of sport within most Growing strategic importance of sport within most universitiesuniversities

HE is increasingly recognised as a strategic partner in sport, HE is increasingly recognised as a strategic partner in sport, regionally and nationallyregionally and nationally

Profile will increase if we speak with one voiceProfile will increase if we speak with one voice Range of new initiatives will open more doors for HE SportRange of new initiatives will open more doors for HE Sport

But, in order to capitalise on the But, in order to capitalise on the opportunities ……..opportunities ……..

We must be clear in our strategic objectivesWe must be clear in our strategic objectives They must be relevant (within HE, regionally and nationally)They must be relevant (within HE, regionally and nationally) We need to be more proactive (rather than reactive)We need to be more proactive (rather than reactive) We must ensure we are (more) athlete/customer focussedWe must ensure we are (more) athlete/customer focussed We need to be effective & efficient in our (joint) deliveryWe need to be effective & efficient in our (joint) delivery

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BUSA-UCS Collaboration on ……..BUSA-UCS Collaboration on …….. The support & delivery of performance sportThe support & delivery of performance sport Raising profile of university / student sport nationally Raising profile of university / student sport nationally

and regionallyand regionally Raising strategic profile of sport within institutionsRaising strategic profile of sport within institutions 2006 Fees ~ threat or opportunity2006 Fees ~ threat or opportunity ? ? Protecting time for sport (Wed afternoon debate)Protecting time for sport (Wed afternoon debate) Effective competition structuresEffective competition structures Developing the Volunteering potential in HE sportDeveloping the Volunteering potential in HE sport Developing our commercial potential as a sectorDeveloping our commercial potential as a sector ……………………

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thank you

questions