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Dean’s Advisory Council 2014 Issue 5, February 2014 1 washington park journal
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Dean’s Advisory Council Issue 5, February 2014
2014
Issue 5, February 2014
1 washington park
journal
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Each semester, we welcome a new cohort of students into the Rutgers Business School fold. It is our responsibility to ensure all members of the RBS community not only know our credo, but also live by it. There is no question that every student admitted into our program is academ-ically qualified to meet the rigors of our curriculum.
However, for various reasons, not every student will graduate from RBS. When I start to con-sider the different variables on why students do not persist to-wards graduation, it all links back to the credo for me. Again, while academically qualified, a small portion of students come to realize that their passions are not routed in business and therefore choose to move on. But others fail to meet the expec-tations and demands of a business school student. Unfortu-nately, this segment of students demonstrates lack of partici-pation in classroom discussions, team projects and engage-ment in on-campus extracurricular activities. Additionally, they choose not to take advantage of the multitude of career prepa-ration events offered through the RBS Newark Office of Career Management or academic support services offered. Our objec-tive in the undergraduate program is to help transform stu-dents into young professionals. We must ensure our graduates are able not only academically prepared to compete with stu-dents graduating from other top tier schools, but physically, socially, and emotionally, as well. It our responsibility to arm RBS students with the tools and resources to be competitive in today’s job market and it all begins with the credo.
Rutgers Business School: Message From Dean Battle-Brown
In This Issue
Club of the Month: BASE
Page 5
Brand YOU!
By: Alex Malendrenias
Page 6
OCM Kick-Off Recap
By: Kristina Young
Page 7
The Importance of Language By: Cesia Olortegui
Page 8
DAC’s Semester Ahead
By: Saiyid Abbas Raza
Page 9
RBS to the Oscars!
By: Cynthia Trujillo
Page 11
RBS Clubs Spotlight
By: Syed Hassan
Page 13
Super Bowl and Super Bowl Ads
By: Maha J. Kazmi
page 18
Tips Section
By: Jeannie Mark
Page 19
Dean’s Advisory Council Issue 5, February 2014
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Dear Readers,
We hope that you all are staying warm through the many snow storms that have passed! We welcome you to a new and exciting semester at RBS, where there are many things that are going on from OCM’s CEO series to the events that the student clubs are holding. As you read Dean Battle-Brown’s message, we encourage you to exer-cise your brand outside of RBS. We hope that you’ll step outside of your comfort zone and experience new adven-tures. Remember that all your experiences are a stepping stone in your life and if you ever need help all your peers, advisors, faculty, and OCM members are here to help you! Let’s also get to know the Business Association of Sup-ply Expertise (more commonly known as BASE), their commitment to the Rutgers Business School undergraduate community, as well as the exciting events they have in store for everyone. Get up to speed with what the Dean’s Advisory Council has planned for this semester. Also, read articles written by our peers about the importance of language and your personal brand. Did we mention that a fellow RBS student is off to see the Oscars this March?
Hope everyone has a great semester! Catherine Balino and Urvi Tiwari
Co-Editors of 1WPJ
Message from the Editor in Chief Message from the Editors
Dean’s Advisory Council Issue 5, February 2014
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The Business Association of Supply Expertise is a passion-ate organization comprised of Rut-gers Business School students, for Rut-gers Business School students. Our commitment is to provide students with meaningful professional development and networking opportunities that will empower them to become the next generation of supply chain leaders. We provide students the opportunity to learn technical and analytical skills with industry professionals. Knowledge and tools that we have all learned in a classroom setting are applied to an actual business problem. BASE has set itself apart from other clubs at the RBS as it allows students to work on actual business cases alongside industry professionals.
BASE’s main focus is providing Supply Chain majors with the skills they need to succeed, but re-mains open to all business majors.
As we all know supply chain management entails all areas of a business, from accounting to logistics.
We have many exciting events planned for this semester, which include Excel and other work-shops, a site visit, and case analysis with companies like
Caterpillar, Mondelez, and Campbell’s.
Of course, there are plenty of opportunities to network at our events and learn of upcoming posi-tions. In addition to our events, we also enjoy giving back to the community. This semester BASE has partnered with Run or Dye, a 5K marathon filled with color! On April 13, 2014 come out and enjoy helping give back to wonderful cause and have fun. BASE will be at the finish line congratulat-ing you. If you would like more information about our events, or an opportunity to become a part of the BASE family, please visit our social media accounts or contact us at [email protected]
President: Marchela Stancheva
VicePresident: Dinorah RosallisGoncalves
Club of the Month
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Brand YOU! By: Alexander Malendrenias
Many people assume that it is important to main-tain a professional image only during events that could potentially start their career, such as career fairs and company sponsored campus events, how-ever, a professional image transcends beyond a couple of “important” events. The image others perceive you to be is the individual brand that eve-ryone associates you by and therefore maintaining a professional image effects the individuality that you emulate onto someone else.
Due to Rutgers Business School’s constant expo-sure to companies, you never know what compa-nies are going to be on campus. For example, un-like other business universities, Rutgers Business School shares their building with another corporate company, Audible.com (an Amazon.com company) and as a result, the campus shares the Bistro.
“Rutgers Business School is your abode for growing in a professional environment in order
to brand yourself in the most appropriate manner.”
I mention this precise fact about the Business School to remind you that there is always a professional image to uphold, even in the Bistro because there are al-ways companies that are going to use their own opinions to perceive you and/or the business school. Rutgers Business School is your abode for grow-ing in a professional environment in or-der to brand yourself in the most appro-priate manner. Regardless of the reason you are exposed to companies (either through Rutgers, a referral, etc.), you are representing Rutgers Business School because you’re agreeing to uphold a cer-tain level of professionalism merely by stating where you’re getting your educa-tion from on your resume. Therefore, you must maintain a professional image not only for your own benefit, but also for the growth of reputation for the Rut-gers Business School Brand.
A professional image that emulates your individuality is extremely important. The best way to maintain a genuine, profes-sional image is by always remembering who you’re representing at all times: yourself and Rutgers Business School. By completely grasping this concept, you will be on your way of having a profes-sional image that companies will not be able to resist.
Dean’s Advisory Council Issue 5, February 2014
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OCM Event Kick-Off Recap by Kristina Young
If you were not in attendance for the OCM Kick-Off event featuring NY Times Bestselling Author, “Never Eat Alone” and “Who’s Got Your Back” - Keith Ferrazzi, you missed out! This dynamic presentation offered practical knowledge of estab-lishing and maintaining professional networks to master success. When people think of the word “networking,” they envision someone shaking hands with various individuals, obtaining as many business cards as they can get their hands on, and then locating the appropriate moment when they can utilize these connections for their personal gain. Although there exist human beings who ac-tually represent this pattern, the secret is that rela-tionships are the key to success, especially ones in which both persons benefit.
The take away from Ferrazi’s influential and compelling presentation was to develop personal goals, to locate the individuals that have the po-tential to help you achieve them, to show those people you care by helping them succeed, to have them do the exact same for you, and to maintain the relationship by communicating regularly. The above secrets will allow students to enjoy wonderful relationships with mutual ad-vancement. So go grab a copy of "Never Eat Alone"! You can thank me later.
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Dean’s Advisory Council Issue 5, February 2014
I was born in Lima, Peru, where the official lan-guage is Spanish. Alt-hough schools there have pushed students to learn English as a second language, my fellow students and I often had the same thought: why bother? As I grew older, my father received a job offer in the United States and I soon found myself in the position where knowing the English lan-guage was not only important but necessary. That was when the realization hit of how knowing Eng-lish is important, not only in an English dominated country but everywhere else.
When I was accepted to the Rutgers Business School in Newark, I was very motivated to be a part of a diverse community. I had the chance to befriend people from different parts of the world, different in both culture and religion. Soon enough I realized, English was the key that connected each one of us. It wasn't until my second year at Rutgers that it came to me that people have their own na-tive language, that just by saying hello in their lan-guage it would warm their hearts and bring a smile that actually reached their eyes. The simple ges-ture of a greeting in their native language brought a connection between people. Something I will never forget.
By learning a different language, one is able to connect not only verbally but also culturally. I had the opportunity to partake my opinion in the Rutgers' Scarlet Magazine in an article “The Fault
in Our Diversity.” This article focused on how the Rutgers campus is known for its di-versity and yet there is no core curriculum where learning a second language is pushed for stu-dents to take ad-vantage of. I be-
lieve that a person that knows one language counts as one, but a person who knows two counts as two. The ability to speak to others in their native tongues not only is an accomplishment to oneself but also an open door to many possibilities. Learn-ing another language, also allows you to expand your thoughts and mindset, you allow yourself to embrace others cultures and be more open to new experiences. Business today has now become more global and knowing just one language isn’t common anymore, it’s important to know several languages so you can communicate with the divi-sion in France or China. The Newark campus has so
much potential, we have been known for our diver-sity, but it is time to make that diversity be pushed and become better; we cannot be just a stationary diverse environment, we must strive in this innova-tive society and that way we can proudly represent the Rutgers Business School of Newark, NJ.
“Business today has now become more global and knowing just one language isn’t common anymore.”
The Importance of Language By: Cesia Olortegui
Dean’s Advisory Council Issue 5, February 2014
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If you are read-ing this article, I probably have survived the cold winter storm that took our
state by surprise. With over a month of below freezing temperature, the view of outside wasn’t any less than of a post ice age apocalypse. I felt like Will Smith in his movie I am Legend, except I had the option of home delivery and occasional coffee with friends. Best part of all, Rutgers was closed! Now as the sun rises from the snowy clouds, and Denver Broncos face the most humiliating defeat by Washington Seahawks, we welcome our new Co-Chairs of DAC, Catherine Balino and Urvi Tiwari. They must be most cheerful and comic pair you might ever meet, but when it comes to work, they mean business (like forcing me out of hiber-nation and writing this boring… (Ouch!)…I mean captivating article). DAC has been really busy in these cold winters. As all of you will be eagerly awaiting the arrival of spring, I can assure you that you can keep your-selves warm with the exciting and enchanting events DAC has planned for everyone this spring semester. After bringing you the sold-out event of Welcome Back with Keith Ferrazi, exclusively sponsored by Office of Career Management, there are is a lot more in the box where that came from. DAC is planning to host the first ever… (*drum rolls*), RBS Masquerade event. Now due to my non-disclosure agreement, I have to keep the dates and details of the event to myself, however, I do not know about you all, but I for one am seri-
ously planning in buying a Batman mask for the event. In addition, DAC will also be launching its annual academic survey this semester. Among the suc-cesses of the Academic Surveys includes creation of the 4th Floor Computer Lab, change in Bistro’s Management as well as other academic initiatives. The Academic Survey has been conducted by DAC for last three years and last year, the outcomes of the survey were presented to none other than our own Vice Dean of the Rutgers Business School, Dean Michael Barnett. Of course, we cannot miss the signature Johnson and Johnson Case Competition scheduled for March of this year. Last year, our own RBS-Newark team places 2nd at national level. With all bragging rights reserved, RBS-Newark teams have placed themselves in top slots including the crown of 1st Prize in the last few years. In addition, we also will be hosting our 3nd Profes-sor Polls Ceremony. (Time to show Professors that just because we sit silent and sleep in the class doesn’t mean we don’t love them <3). In addition, DAC is also planning the first ever RBS Community Event day. And we cannot possibly miss the oppor-tunity in sneaking in your classes for our Open Fo-rum Discussions, an initiative where you can get your concerns directly to Dean Battle-Brown. With such a packed semester, we at DAC hope to provide you, the students of RBS with a true Rut-gers experience. Be on a look out of what the stu-dent organizations at RBS have in the bag for you as well. Till then, stay warm; be happy and best of luck for all your classes. Stay Tuned!
Freezing But Not Yet Frozen!
By: Saiyid Abbas Raza
Dean’s Advisory Council Issue 5, February 2014
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Dean’s Advisory Council Issue 5, February 2014
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Rutgers Business School is off to the Oscars! Fellow RBS Student Saajan Doshi along with Rutgers student Jean-Paul Isaacs have landed a place in this year’s 86th Annual Academy Awards for their filmwork and will be representing Rutgers University at the ceremony
By: Cynthia Trujillo
What essentially was a way to be creative for their 12th grade English project, make a short film about the novel “Siddhartha”, became an extended obsession for co-founders Jeanpaul Isaacs and Saajan Doshi. After years of experimenting with actors, genres, and camera techniques the two found success in their film “The Youth”. A story about the importance of sustaining creativity regardless of age, hit home to people’s hearts from all places. It screened in numerous film festivals in New Jersey, California and soon at the Cannes Film Festival 2014. Since then they have made numerous films that screened in numerous film festivals, reached thou-sands of views on YouTube, brought into live national television interview on CBS to talk about their films, and have earned their way to be able represent Rootofallgood, at the 86th Academy Awards with Jeanpaul Isaacs, being one of six students selected nationwide by The Academy Of Motion Pictures And Sciences as the future of film. While their journey is far from finished, the ride has been a great one and they promise to see it through. This coming May, Saajan and Jean will have the opportunity to rub shoulders with the world’s biggest stars at The Cannes Film Festival in a few months and looking forward to representing Rutgers! Our first
film under RootofallGood "The Youth”, played to great success winning Best Picture, Best Story and The Audience Award at Campus Movie Fest Rutgers. It then screened at The Campus Movie
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Fest Hollywood where it earned top 30 and thus an official selection to the short film corner at The Cannes Film Festival 2014. Much to our delight the film was then accepted to The Prince-ton Film Festival, The Rahway Inter-national Film Festival and highlighted on MTVU.com. The film was also the subject of a live national television in-terview on CBS Live From The Couch. Our second short film Lunch With Larry, was accepted to the Princeton Student Film Festival as well as The Rutgers Lens Festival where it was awarded Best Picture. Our third film released, a documentary titled "Against the Grain: The Story of Stan: The LX Bus Driver" was featured on elite daily, fox news, yahoo news and with its trailer, has a combined 38,000 views on YouTube. It was recently ac-cepted to "The Garden State Film Festival 2014". Our fourth film "Across Dystopia" is currently in film festival submission status, having been accepted to "The Garden State Film Festival 2014".
About Saajan and Jean
Saajan: Currently a senior at Rutgers Business School major-ing in Finance who is avid sports fan of the Philadel-phia Eagles, Brooklyn Nets and Chelsea F.C.. In his free time he makes short films, competes in Track & Field throwing the discus, and loves to write code/read about math/playing football. After gradua-tion Saajan will be working at Miller Buckfire as an in-vestment banking analyst.
Jean: Jeanpaul Isaacs is a filmmaker from South Brunswick, New Jersey. A senior at Rutgers University majoring in Journalism and Media Studies, he has made it a passion of his to make films that audiences can reso-nate with, whether fiction or non. His short film “The Youth” has been screened at numerous film festivals in New Jersey, Los Angeles and soon to be at 2014 The Cannes Film Festival. The film was also the sub-ject of a live national television interview on CBS Live From The Couch. His other films have been selected to numerous film festivals around New Jersey, also gaining exposure through media outlets such as fox news, yahoo news and MTVU. He is currently prepar-ing to grace the stage at the 86TH Academy Awards as one of six students nationwide selected by the Acad-emy Of Motion Picture And Sciences as the future of film. After the awards he plans on submitting his lat-est short fiction film “Across Dystopia” to film festi-vals around the world, travel to Zambia, Africa as the sole filmmaker making a documentary on a re-nowned Rutgers Professor helping rural African vil-lages, and finally finishing up his degree.
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SCMA – Past Events: Semester Kick-Off Meeting
Student Center for Public Trust – Past Event:
Future Event: February 12th we are having a bake sale on both campuses, on the 14th a flower/Hershey's Kisses sale on both campuses, and on the 19th we are having a breakfast at RBS.
Message: The Student Center for the Public Trust welcomes you back to another Spring semester at Rutgers! There is a lot going on campus, but we are looking forward to connecting with each and every one of you as we ex-pand the cause of ethics among the student body. Contact us to learn more about how you can become a part of this ethical movement!
President: Anthony Perry Vice President: Joanna Biniarz Email: [email protected]
MISA – Past Events:
Jan 28th 4pm-6pm room 226 (this is the same time slot and room for all future events). Kick off went great, we had a good turn out with a lot of new faces ready to get involved within the organization. We went over the exciting new events we have planned for the student body this semester, as well as proper etiquette during the events. In ad-dition, we discussed how SCMA is an organiza-tion dedicated to the success of the student body, we are here to work together and to collaborate with our members in order to guide and custom-ize SCMA to the voice of the student body. To wrap the event up we had a very fun ice breaking event where we got everyone collaborating with each other and well as stomachs filled with pizza.
Honeywell - Feb 4th
Future Events: We have a total of 7 more events this semester with a possibility of an additional 1-3 events. The next 2 event are L'Oreal Feb 11th and Ford Foun-dation Feb 18th, all of our events will be dur-ing 4:00pm - 6:00pm in room 226.
Message: SCMA has a very exciting semester ahead of us this year! We have 7 companies lined up to dedi-cate their time to inform our members not just about their organization but to gain valuable in-sight on the culture and work life balance within their respective organizations. On top of that, many of the companies we have coming this se-mester will be looking to hire interns, coops and even a few full time positions! This is not a semes-ter you want to let slip by! Be Proactive, Get Hired!
President: Michelle Gromashchuk Vice President: Jasdeep Sandhu Email: [email protected]
We had this semester's first kickoff event on Wednesday, January 29th.
Welcome Back with Keith Ferrari - The Networking Guru (Cosponsored with OCM and Other RBS Clubs)
MISA Kick Off Meeting January 27th, Monday 5:20PM to 6:00PM Room 402, 1 Washington Park
Career Fair Preparation January 28th, Tuesday 5:20PM to 6:00PM Room 402, 1 Washington Park
Future Events: NJNY Information Session February 5th, Wednesday 2:30PM to 4:00PM Room 402, 1 Washington Park
January 23rd, Thursday 6:00PM to 9:00PM Room 220, 1 Washington Park
RBS Club spotlight
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Blackrock Information Session: (Jan 27th) Hosted the largest asset management firm in the world with over 4 Trillion dollars in assets came to discuss current Sales Desk Summer Internship opportuni-ties with ALPFA members.
JP Morgan IT Information Session (Cosponsored with CDC) February 10th, Monday 11:00AM to 1:00PM Room TBD
ATT Information Session (Cosponsored with CDC and RUWIB) February 24, Monday 11:30PM to 1:00PM Room 220, 1 Washington Park
Goldman Sachs Information Session Date & Room: TBD
President: Saiyid Ali Abbas Raza Vice President: Dickson Cheng Email: [email protected]
ALPFA – Past Events: ALPFA Ski Trip January 18th - Mountain Creek, NJ
ALPFA Bowling Trip January 17th - Brunswick Zone, Belleville, NJ
BlackRock - Corporate Site Visit February 7th, Friday 11:30am-2:00pm 40 East 52nd Street, 8th FL, New York, NY 10022 ALPFA Event co-sponsored with RFS Learn more about the firm, industry and network with profes-sionals in a corporate setting.
Deloitte Information Session February 10th, Monday 11:30am-12:50pm Room 226, 1 Washington Park Co-sponsored with RAS & ASCEND Learn about the firm, internships available for the summer 2014 and the Summer Leadership Conference (Only Sopho-mores)
Future Events: How to Improve your Presentation Skills February 12th, Wednesday 2:30-3:50pm Room 303, 1 Washington Park Co-sponsored with CEO, SHRM & RAS Mr. Timothy Butts, President and CEO of TEB1 & Associates LLC Healthcare IT Consultants will be teaching our members how to improve on presentation skills.
Message: Hello ALPFA members. We hope everyone had a great Winter Break! With only one semester left be-fore the summer, ALPFA is excited to bring you many events, experiences, and opportunities that will bring you value as a student and as a future professional. This semester will bring you a full cir-cle experience through workshops, networking events, and Company Information Sessions. Please visit our website (runalpfa.org) or email us at [email protected] to learn more! You can also find us on Facebook, Instagram, Linkedin, and Twitter.
President: Cynthia Trujillo Vice President: Stephanie Vallejo
Dean’s Advisory Council Issue 5, February 2014
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CEO – Past Event: Kick Off Meeting – January 30th, Thursday
Future Events: Improve your presentation skills with a CEO February 12th, Wednesday @ 2:30-3:50pm
How to building your elevator pitch for yourself and/or your business idea February 18th, Tuesday
Juice Tank CEO – April 8th, Tuesday
Message: Greetings Students,
Welcome back to the new semester! We have a lot of exciting events coming up for this semester. Our mis-sion is to help students develop entrepreneuri-al instincts in order to start their own organizations or serve as change agents and innovators in exist-ing ones. Entrepreneurship is an ever growing field that is valuable not only for oneself, but the economy as a whole. Create the change that you would like to see!
Have a great semester and stay motivated!
Rutgers CEO E-Board
President: Lindsey Gatz Vice President: Eric Veloso Email: [email protected]
MMS – Past Event:
In the picture from left to right we have Eric Veloso (VP),
Pooja Parikh (Chief of Social Media), Nadia Marripen (Secre-tary), and Melissa Resaul (Treasurer).
Message: Welcome back students to another semester of your college career! The Marketing & Management Socie-ty wants to wish all students a fun and successful semester. For those interested in getting involved with our club, join us during our General Member-ship meetings or contact us at [email protected]
President: Lindsey Gatz Vice President: Eric Veloso
Ascend – Past Event: We had KPMG Information Session/Careers in Business Pizza Party on January 23rd.
Future Event: RBS CEO Series: Panasonic February 20th, Thursday 6:00-8:00pm
Future Events: MMS General Meeting February 12th, Wednesday 2:30-3:50pm Room 403, 1 Washington Park
Charity Miles - March 1st, Saturday
Message: Welcome to Spring 2014! We are back to yet another challenging and exciting semester at the Rutgers Business School. Please join Ascend- Rutgers Newark at our upcoming events to know more about amaz-ing opportunities and our organization.
President: Mannu Kumar [email protected] Vice President: Aisha Ghani- [email protected]
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RUWIB – Future Events: Limitless Series 1 – Vanessa Laboue "Gender Discrimination" February 19th, Wednesday 2:30-3:50pm Location TBD
NYU STERN Women’s Conference “Redefine your Limits” February 21st, Friday 8:00am- 5:00pm Leonard N. Stern School of Business, Kaufman Man-agement Center, 44 W 4th Street, New York NY 10012
Message: RUWIB looks forward to an exciting Spring 2014. Please join us at our awesome events! We look for-ward to seeing everyone.
President: Sandhya Baskar Vice President: Rohini Putcha Club email: [email protected]
RFS – Past Events:
discussed the organization/upcoming events, the NYSSA student chapter within RFS, and the Student Managed Fund. Anyone who missed the event can reach out to [email protected] to find out about upcoming events.
The Basics of Finance – February 4th
Future Events: RFS will soon be kicking-off the Finance 101 Series; with everything from a finance overview to in-depth sessions on fields like investment banking, asset management, corporate finance, and more!
Dates: Asset Management: February 18th Investment Banking: March 4th Sales & Trading*: March 11th
*Some events/dates remain tentative. Updates coming soon in our Sunday bi-weekly updates.
Kick-Off Event On Thursday, January 30th, Rut-gers Finance Society, together with ALPFA, held their Kick-off and had a great turnout. Our members
Message: We are happy to welcome everyone back, and look forward to seeing you at the events. Join us, get in-volved, learn, and contribute... Let's make this a great semester.
Executive Board
President: Mark Wallach Vice President: Paulina Gebska
BASE – Past Events: Tabling Event January 23rd & January 27th The beginning of the semester is hectic, and everyone is pressed for time. Students stopped by our table to see the new BASE and learn what we offer, our planned events, and grab a quick treat.
Kick-Off Meeting January 29th, Wednesday Stop in, sit down, and learn about MMS & BASE. We have great events planned for this semester.
Future Events: Acquiring Analytical Skills with Mondelez February 18th, Tuesday 4:00-6:00pm Do you have the skills needed to solve the business case industry professionals from Mondelez will give you? If not, don’t worry! BASE and Modnelez are here to help you. This is the perfect opportunity to learn crucial busi-ness analytical skills while working alongside with in-dustry professionals from Mondelez. Learn with us, have fun and grow professionally no matter your major!
Message: Welcome back returning and new Rutgers students!
Excel workshops February 5th & February 12th 2:30-3:50pm Learn about vlookups, conditionals, and much more!
Dean’s Advisory Council Issue 5, February 2014
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We hope you had a fun and relaxing winter break! As the semester is coming to a slow and bumpy start, don't let go of any professional opportunity because of lack of technical skills. Our Spring 2014 team is here to guide you and help you gain these skills in order to land your dream internship, co-op, or full-time position. Come and Join us, Know us, Enjoy us, and smile! All majors all welcome!
President: Marchela Stancheva Vice President: Dinorah Rosallis-Goncalves
NABA – Future Event: NABA Annual Social Mixer – April 4th
Message: NABA would like to welcome all the students back to campus for the spring semester. We have exciting events coming up and we hope to see you there. Have a great spring semester and stay warm!
President: Chris Arthur Vice President: Ashlee Wright Email: [email protected]
esources:
Symplicity Calendar
Includes information on all RBS Club events and professional
workshops by OCM
https://undergradbusiness-rutgers-
csm.symplicity.com/calendar/index.php/pid258724?
CDC Calendar Includes information on Club
events as well as on campus
events.
https://andromeda.rutgers.edu/
~cdcrun/CDCRUN09/CDC_Cale
ndar.html
(OCM) High Performance Series
http://www.business.rutgers.edu/undergrad-newark/career-
management/students/career-workshops
FEBRUARY
2/10 – 11:30am-12:50pm Working Resume Writing Lab
2/12 – 2:30-3:50pm CDC Resources/Raidernet Ac-
cess
2/17 –11:30am-12:50pm Peer to Peer Discussion
Audience: All RBS Students Dress: Casual
2/20 – 6:00pm CEO Series: Panasonic
Audience: All RBS Students Dress: Business Suit
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The Super Bowl this year was especially rele-vant to those of us residing in the New York/New Jersey area since the teams were set to play at the MetLife Stadium in East Ruther-ford, NJ. Everywhere you went, there was some sort of insignia advertising the big event: posters, commercials, limited edition mer-chandise, the Empire State Building (along with the George Washington Bridge) lighting up in both teams’ colors--there was no escap-ing it! Of course one thing most people look forward to are the Super Bowl commercials. The commercials have become part of the Su-per Bowl culture and companies do not hold back when it comes to spending their advertis-ing dollars to get coveted air-time during one of America’s most-watched sporting events. This year, a thirty-second commercial that is aired during the Super Bowl will cost an esti-mated $4 million.
It’s Not About the Game: The Super
Bowl and The Super Bowl Ads By: Maha J. Kazmi
According to the Retail and Marketing Association, about 25% of consumers surveyed stated that they watch the
Super Bowl solely for the commercials while fewer than 50% stated that they
tune-in solely for the game itself
One might wonder why companies spend such stag-gering amounts for a few seconds of airtime and the answer is related to the amount of exposure Super Bowl commercials receive from consumers. People now anticipate (and expect)
entertaining, heart-warming, over-the-top commercials during the Super Bowl and they will tune-in just for the sake of the ads them-selves. According to the Retail and Market-ing Association, about 25% of consumers surveyed stated that they watch the Super Bowl solely for the commercials while fewer than 50% stated that they tune-in solely for the game itself. With more than 100 million viewers anticipated to watch the game, companies know that they have a great business opportunity to reach new custom-ers and generate the most exposure for their products. With all of this, companies consid-er the millions spent in creating advertise-ments as an investment and not an expense. Thus, to grab the attention of millions of people and increase awareness of their products, companies take part in the Super Bowl frenzy by entertaining us with some of the most creative, memorable ads of the year!
Dean’s Advisory Council Issue 5, February 2014
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The New Year not only brought on a new semester but also the start of record breaking cold weather. In the past month, the east coast has seen some of its lowest temperatures and highest snow piles. Traveling to Newark, a city notorious for its strong gusts of wind, makes it that much harder for the daily commuter to stay warm in this frigid air. Additionally, many new students may not be accus-tomed to this extreme weather. With the semester just starting and impending midterms just around the corner, students feel the pressure of staying healthy and not catching a brutal cold during their studies. Here are some tips for staying warm this winter season: Eat a hearty meal. Eating food puts our metabo-lism to work in order to breakdown the food, which causes a series of chemical reactions in the body and, thus, giving us more energy and warmth. Therefore, having a good sized meal before heading out into the bitter cold may help you stay that much warmer. For breakfast, try eating porridge or oatmeal with bits or raisins and almonds or sunflower and pumpkin seeds. The complex carbs in this meal will take longer for your body to breakdown, which means more chemical reactions and more warmth. The seeds and nuts also provide protein, a necessary ingre-dient for the formation of antibodies. For lunch, have a cup of soup with your normal meal. Just holding a warm cup of soup will make you feel warmer. Hot liquids also aid in flushing your body of toxins, thereby cleaning out germs that may cause a cold or the flu from your bloodstream. For dinner, have a pasta dish with some meat-balls. The pasta will provide carbs for your body and the meat will supply protein. Make sure all your meals are hot. Hot meals help stave off hy-pothermia.
Dress in layers. The importance of this cannot be stressed enough. Wearing multiple layers of clothing proves more effective rather than wearing one really heavy coat or sweater. Since the chest area is one of the more sensitive areas of the body in terms of temperature change, wear thermals as a comforta-ble baselayer and a wool sweater as a warm and heavy midlayer. As an outerlayer, try wearing a heavy waterproof coat or jacket that goes down to your hips. Also, double up on socks and gloves since frostbite first strikes the toes and fingers. Wearing a hat will also help prevent head colds and headaches brought on by temperature change. Drink water. I know what you’re thinking; water seems to be the answer to everything. But, in this case, drinking enough water can save you a trip to the hospital. Dehydrating your body makes it more susceptible to hypothermia. The cold air will take the moisture out of your body, making it that much harder for your body to stay warm. Always keep a bottle of water with you to drink before and after heading out into the cold. Be active. Moving and jumping around makes your body work, thus producing more body heat. Exercis-ing also improves blood circulation, which means that warm blood will circulate to your fingers and toes to stave off frost bite. Twenty minutes of vigor-ous exercise can warm your entire body up and will keep you warm for some time after the exercise ses-sion. Try setting aside at least fifteen minutes a day for some cardio or do some Zumba with bystanders while waiting for the bus. You may look silly but at least you’ll be warm.
Tips section – Winter Edition By: Jeannie Mark
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