Date post: | 15-Jan-2017 |
Category: |
Food |
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CONSUMER INSIGHTSon Snacking
10by
Which best describes how much you eat/drink nowcompared to 5 years ago? 3
Which best describes how much you expect to be eating/drinking 5 years from now? 4
In what ways, if any, do you snack differently today than you did in the past? 5
Why are you snacking differently today than you did in the past? 6
How concerned are you about consuming healthy snack foodsand beverages? 7
Rate the following snack items by your perception of how unhealthy they are. 7
When do you snack during a typical day? 8
Which of the following emotions do you at least sometimes feel after you've eaten a high-calorie or otherwise unhealthy snack? 9
Rank the following by how important they are to you when buying and eating snack foods. 10
Where do you regularly purchase snack (i.e., non-meal) foods and/or beverages from? 11
TABLE OF CONTENTS
Snacking just isn’t what it used to be. It’s evolving, actually. And for companies that make and sell sweet snacks, salty snacks, carbonated beverages, and other high calorie snacks…that could be good or bad or both.
Field Agent recently surveyed 500 snackers, split evenly between men and women, to obtain a better idea of snacking in present day America. We asked 10 questions (right), to understand how snacking behavior has changed, is changing, and will change. The survey addressed other snacking questions as well.
Snacking just isn’t what it used to be. It’s evolving, actually. And for companies that make and sell sweet snacks, salty snacks, carbonated beverages, and other high calorie snacks…that could be good or bad or both.
Field Agent recently surveyed 500 snackers, split evenly between men and women, to obtain a better idea of snacking in present day America. We asked 10 questions (right), to understand how snacking behavior has changed, is changing, and will change. The survey addressed other snacking questions as well.
For the following snack categories, which BEST describeshow much you eat/drink NOW compared to 5 YEARS AGO?
CHOCOLATE CANDY ICE CREAM/FROZEN TREATS
SWEET BAKED SNACKS
SALTY SNACKS SODAS/CARBONATEDBEVERAGES
22% 26%
51%
29% 28%
43%
26%33%
41%
39% 36%25% 23% 20%
54%
More than 5 Years ago
Same as 5 Years ago
Less than 5 Years ago
3
1
For the following snack categories, which BEST describes how much you EXPECT to be eating/drinking 5 YEARS FROM NOW, when compared to today?
CHOCOLATE CANDY ICE CREAM/FROZEN TREATS
SWEET BAKED SNACKS
SALTY SNACKS SODAS/CARBONATEDBEVERAGES
3%
43%54%
7%
47% 46%
9%
41%50%
More than 5 Years ago
Same as 5 Years ago
Less than 5 Years ago4%
30%
64%
9%
55%
36%
4
2
In what ways, if any, do you snack DIFFERENTLY today than you did in the past? CHOOSE ALL THAT APPLY.
5
I EAT MOREFRESH SNACKS
52%46% 43% 42% 38% 38%
I HAVE CUT OUT CERTAIN
TYPES OF SNACKS
I HAVE SWITCHED TO
HEALTHIER SNACK BRANDS
I MONITOR MORE CLOSELY
SNACK CALORIES, FAT CONTENT
I EAT LESS FREQUENT
SNACKS
I EAT SMALLER PORTIONS/
SERVING SIZES
I EAT LOWER CALORIE SNACKS
22%
3
WHY are you snacking differently today than you did in the past? CHOOSE ALL THAT APPLY.
6
TO LIVEHEALTHIER IN GENERAL
80%67%
61%
38% 36% 34%
TO FEELBETTER
TO LOSEWEIGHT
TO LOOK BETTER/
MORE ATTRACTIVE
TO SET A GOOD
EXAMPLE FOR OTHERS
(E.G., KIDS)
TO SAVEMONEY
TO KEEP SNACKS OUT OF THE
HOUSE
16%
TO AVOID SUPPORTING COMPANIES
THAT CONTRIBUTE TO OBESITY
9%
4
n = 454
How concerned are you about consuming healthy snack foods and beverages, on a scale from 0-10, where 10 is extremely concerned and 0 is not at all concerned.
Rate the following snack items by your perception of how unhealthy they are,on a scale from 0-10, where 10 is extremely unhealthy and 0 is not at all unhealthy.
7
0 10
6.90
0 10
4.07
SALTED NUTS REGULAR POTATO CHIPS
REGULARCANDY BARS
REGULARSODAS/SOFT DRINKS
0 10
7.020 10
7.570 10
8.10
5
6
WHEN do you snack during a TYPICAL DAY? CHOOSE ALL THAT APPLY.
8
55%
54%
37%
36%
34%
11%
10%
1%
LATE EVENING
LATE AFTERNOON
EARLY AFTERNOON
LATE MORNING
EARLY EVENING
EARLY MORNING
THROUGH THE NIGHT
I DO NOT SNACK AT ALL ON THE TYPICAL DAY
7
Which of the following EMOTIONS do you at least sometimes feel AFTER you've eaten a high-calorie or otherwise unhealthy snack? CHOOSE ALL THAT APPLY.
9
40%
39%
34%
33%
22%
GUILTY
SATISFACTION/CONTENTMENT
JOY/PLEASURE
REGRET
DEPRESSED/DISAPPOINTED
8
Where 1 is most important and 5 least important, rank the following by how important they are to you when buying and eating snack foods.
10
RANK 1
RANK 2
RANK 3
RANK 4
RANK 5TASTE GENERAL
NUTRITIONPRICE /VALUE
CONVENIENCE SPECIFICLABEL CLAIM
39%ranked
Taste #1
25% 38%ranked
Price #3
21%
32%ranked
Convenience #4
53%ranked Specific
Label #5
33%ranked
Nutrition#1
22% 24%
9
WHERE do you REGULARLY purchase snack (i.e., non-meal) foods and/or beverages from? CHOOSE ALL THAT APPLY.
11
79% 77%
41%28% 26% 23%
17% 16%4%
GROCERYSTORE
MASSMERCHAN-
DISERS
CONVENIENCESTORES
CHECKOUTLINES
DRUGSTORES
DOLLARSTORES
SPECIALTYSTORES
VENDINGMACHINES
ONLINE
10
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