10 Non-Profits Leveraging Pinterest for Social Good

8/3/2019 10 Non-Profits Leveraging Pinterest for Social Good

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5/02/12 10 Non-Profits Leeraging Pinterest for Social Good

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The Natural Resources Defense Council (NRDC)'s Save BioGems Initiative is online activism at its best.

The project rallies support from members and celebrity partners to save the earth's most endangered

natural resources. The NRDC BioGems Pinterest page includes wildlife images, time-specific boards

(e.g., "National Bird-Feeding Month") and even Facebook Timeline cover photos.

Noteworthy board: Green Gifts various gift ideas for the environmentally conscious.

3. charity: water

charity: water brings clean and safe drinking water to people in developing nations, and 100% of

donations go to funding water projects. Its Pinterest page brings you fundraising photos, gear and

products those at the organization love.

Noteworthy board: Photo of the Day inspiring photos of people in developing nations affected by

charity: water's work.


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4. UNICEF

Founded in 1946, the United Nations Children's Fund (UNICEF) advocates for children's rights aroundthe world. Its Pinterest page includes photos of UNICEF children and mothers in addition to images of

stamps and posters.

Noteworthy board: UNICEF Television videos ranging from ways you can support the organization

to reports on the conditions of children's rights.


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5. AARP

AARP helps members age 50 and older improve their lives in affordable ways through independenceand choice. With Pinterest, AARP pins recipes, savings tips and quotes from members on social

security.

Noteworthy board: 50+ Technology tech trends and devices that help improve lives.


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6. National Wildlife Federation

The National Wildlife Federation (NWF) has over 4 million members, partners and supporters workingtogether to protect wildlife. Its Pinterest page includes crafts, animal appreciation days and nature-

related technology.

Noteworthy board: Fascinating Wildlife incredibly interesting animals from around the world.


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7. Jolkona

Jolkona, whose name is derived from the Bengali word meaning "drop of water," helps anyone tobecome a philanthropist by working with partner organizations to create and feature affordable donation

options with measurable impact. Projects found through Jolkona focus on empowerment, public health,

education, arts and culture, and the environment.

Noteworthy board: Campaigns videos of the various campaigns found through Jolkona Foundation.


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8. Grist.org

Grist.org is a non-profit online magazine dedicated to environmental news and commentary. Its Pinterestpage includes urban farming, sustainable recipes and street art.

Noteworthy board: Green Your Home awesome examples of green homes and living techniques.


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9. World Wildlife Fund

The World Wildlife Fund (WWF) is a conservation organization working to protect the future of natureand to reduce threats to the natural world. Pins include gifts for a cause and images of endangered

species. WWF doesn't have many followers yet help it out!

Noteworthy board: Animal E-cards cute animals to send your friends.


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10. Operation Smile

Operation Smile's medical volunteers provide safe and free cleft lip and cleft palate repair surgery tochildren around the world. Its Pinterest page includes patient stories, creative fundraising and social

good.

Noteworthy board: New Smiles! Before & After Surgery heartwarming before and after photos of

children who have received surgeries through Operation Smile.


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Image courtes ofiStockphoto, mattjeacock.

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11 Comments

1. Geoff LivingstonFollow

Heres my problem with this post. Big huge NGOs, many of whom I know as colleagues, with

double digit Likes and pins. To me presence is not an outcome, and this headline and post does a

disservice by stating that NGOs are leveraging PInterest to achieve an outcome. This is not journalism, its

hype.

19 hours ago Reply2Flag this comment

HeresHayleyFollow

I disagree with this. As a pinner, if I see something that I believe is for good I will re-pin

it to ensure it is more widely seen and appreciated. I WANT the cause to have more visibility

and I dont have an expectation that those organizations are trying to get anything out of me or

those who follow me. I see them as participating in the social world, just as much as having a

facebook page. If they do get attention from it, bravo!! A great cause deserves the recognition

just as much as a great designer, great photographer, great craft master who pins a DIY project

and so on


2. Joel JohnsonFollow


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Thanks for the headsup with this post. I think its too early to say whether Pinterest will meet the

expectations of NGOs and social impact brands, but theres nothing wrong with experimenting.

What I want to know is whats the strategy hereplease follow-up with the NGOs you feature and

write about it. Right now, and Im just guessing because you havent covered it yetit seems like the

strategy is solidaritythis is different than merely presence. Theres value in being in the room so-to-

speak.


Matt PetronzioFollow

Thanks for your comment, Joel. Something like this is already in the works stay

tuned!


3. Taylor ChattertonFollow

While it remains to be seen how exactly these NGOs will leverage the Pintrest space, I think

theres still something to be said for being where audiences are going in the digital space. A site likePintrest may be the only way to get their messaging to a youth and young adult audience. Ill be interested

to see how exactly the nonprofit sector will find a way interact more deeply with the Pinterest audience,

rather than just being in the room as Joel said.

Taylor Chatterton

Mojo Ad

mojo-ad.com


4. allisonmvbFollow

I follow Amizade Global Service-Learning! http://pinterest.com/amizade/

Great programs, great people, great pictures.

& for a small non-profit, they really know how to use social networking to their advantage to spread their

message and engage people around the world.

http://www.youtube.com/watch?feature=player_embedded&v=EhMucFYi4Hw


5. Ann RafalkoFollow

Were a non-profit using Pinterest (and tumblr, instagram, foursquare, twitter, etc.) for the greater,

greener, healthier good, too. http://pinterest.com/nybg/


6. HeresHayleyFollow

A company called Classy Not Pricey has a similar mission in making Pinterest into something

more than just pinning dreams. While it isnt a non profit, it does focus only on items that are achievable,

and highlights great causes as a part of its Giving is Classy mantra.



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7. mw238Follow

You didnt recognize WWF Germany. They still have more followers than WWF US.

http://pinterest.com/wwf_deutschland/


8. STLFoodbankFollow

St. Louis Area Foodbank, a hunger relief organization in the Midwest, began using Pinterest as a

social platform to educate the public about hunger in Missouri and Illinois. We have also used this platform

as a tool for our clients creating boards that offer inspiration, household tips, healthful recipes and other

ideas that support our mission of feeding families in need.


9. Adam HirschFollow

Hey everyone! @DoSomething is getting our page up and running check it out and feel free to

give us feedback! http://pinterest.com/dosomething/


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10 Non-Profits Leveraging Pinterest for Social Good

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