SIMPLE STEPS

PINTEREST for PROFITto market on

WHY SHOULD YOU MARKET ON PINTEREST?

• PEOPLE SPEND MORE TIME ON PINTEREST THAN FACEBOOK

• SMALL EFFORT FOR BIG RETURN

• PINTEREST TRAFFIC IS LONG-TERM TRAFFIC

PINTEREST to-go!EASY TO USE, ANYWHERE, ANYTIME.

75% of users mobile

Be helpful, provideresources

Pre-shop stage

WHY DO PEOPLE PIN?

INSPIRATION

PROMOTEBRAND

BOOKMARKSALES

The sweet spot forsocial selling onPinterest

PINTEREST MOTIVATES

47% of U.S. shoppers have made apurchase from a Pinterest referral.

from BlogHer

PINNERS BUY $$$

47% of U.S. shoppers have made apurchase from a Pinterest referral.

from VentureBeat

Pinterest generates 400% morerevenue per click than Twitter and27% more than Facebook.

PINTEREST PLAN

WHAT TO PIN

VideosSlideShare presentationsInfographics

ELEMENTS OF A GREAT PINGreat image - 735 x 1102 pixels

No borders for seamless pin viewing

Minimal text on your image

GIFs

Engaging description with a call to action

Blog content

TRUST DRIVES ACTION

47% of U.S. shoppers have made apurchase from a Pinterest referral.

from Social Mouths

81% of women trust Pinterest as asource for information & advice.

PINTEREST SALES FUNNEL

Top of funnel

Mid-funnel

Bottom of funnel = sales

Awareness

Consideration - 60 to 70%of people stay here

Nudge to buy

CROSS POLLINATE PINTEREST PRESENCE ACROSS SOCIAL MEDIA

ADD #PINOFTHEDAY HASHTAGS TO POSTS.

ADD A PIN IT FOR LATER FOR ACTIVITYON YOUR POST NOW AND LATER.

SHARE PINTEREST CONTENT ON FACEBOOK &GOOGLE+ WITH A LINK TO YOUR PINTEREST BOARD.

BUILD YOUR EMAIL LIST WITH PINTEREST

CREATE AN EMAIL CAMPAIGN TO INTRODUCE YOURPINTEREST PRESENCE OR NEW BOARDS.

ADD A PIN IT BUTTON IN YOUR EMAIL.

DESIGN COLLABORATIVE BOARDS AND INVITEPINNERS TO BUILD YOUR NETWORK.

BUILD BEAUTIFUL PINS TO INVITE PEOPLE TO JOIN YOUREMAIL LIST.

PINTEREST for BUSINESS

PINTEREST GOODIES

Connects your website to Pinterest

Analytics

Ability to promote pins

Ahalogy found that 83% of active Pinterest users would prefer to follow a favorite brand than a favorite celebrity.

Rich pins show meta data from blog

PINTEREST for BUSINESS

TIPS FOR BUSINESS SUCCESS ON PINTEREST

Create a Pinterest strategy using your analytics data Share your best content and share your fans content too!

Provide HELP to your followers

Add the Pin It button to your website or blog

Add VALUE to their Pinterest experience

Be consistent and pin regularly

Join in the holiday trends which are much earlier than the actual holiday date.

B2B Pinterest Superstars

HubSpotEtsyConstant Contact

Pinterest GOLD• Be consistent.

• Create beautiful pins to showcase your product.• Provide helpful content that gives value.• Cross promote to other social media networks.• Use gated material to build your email list.

How to achieve success with your Pinterestmarketing!

PINTEREST for PROFIT@PegFitzpatrick

http://pegfitzpatrick.com/

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