Date post: | 29-Apr-2015 |
Category: |
Marketing |
Upload: | mandar-marathe |
View: | 1,085 times |
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10 Social Media Must Do’s
www.mandarmarathe.net
@mandar13
1. Listen to Social Chatter
Identify relevant keywords to your business and monitor online conversations.
Respond proactively to customers seeking information / help.
Setup Alerts to a company email ID.
Recommended Tools: HootSuite | CoTweet | Twilert
2. Provide Exemplary Customer Service
Track & respond to complaints, queries and feedback promptly.
Be available 24x7 across all channels: Email, Phone, or Web Chat
Everybody in your marketing team should provide customer support.
Recommended Tools: Zendesk.com | FreshDesk.com
3. Integrate Social across channels / mediums Integrate social media across all
mediums: TV, Print, Outdoor, or Online
Simplify login / cart checkout / profile creation by allowing users to sign in using their social ids (Twitter, Facebook, Google)
Consider crowd-sourcing product / service recommendations by leveraging social connections.
See: TripAdvisor.com
4. Identify & Manage Influencers Handpick influencers who speak
about your brand positively. These are the fans who interact with your brand the most.
Start a closed-group / invite-only initiative to run product or service trials, beta test software or conduct market research.
Reward influencers with direct access to your brand team, early news, cash benefits / occasional gifts.
Search for: HTC Elevate
5. Put A Content Strategy In Place Prepare an annual content strategy
framework. Revisit every quarter.
Outline activity lists, content buckets, contest ideas, & important events. Map marketing campaigns to your content calendar.
Split content between “Always ON” and “Tactical / Product or campaign driven”
Think for multiple formats & device screens: Videos, E-Books, Blog, Infographics
6. Channelize fan actions
Connect all your social networks to a single CRM platform
Categorize contacts based on potential customer, current customer, brand advocate, or influencer
Pass on lead notifications to Sales / queries to Customer Service teams.
Recommended Tools: Nimble.com | Signals by HubSpot
7. Internalize Social Media Feedback Prioritize recommendations
collected from social media into product/service improvements.
Treat every complaint / issue as a bug in your system. Enter it into your project management tool.
Recommended Tools: Atlassian JIRA
8. Get Qualitative feedback using Surveys
Analytics tools provide Quantitative data. Real feedback is Qualitative inputs from consumers.
Create and launch quarterly surveys to understand consumer pain points, sentiments about content shared on social media.
Recommended Tools: Survey Monkey
9. Keep a close eye on Competition
Keep track of social media properties of competitors. Closely monitor content strategy & post types that generate engagement.
Learn from local as well as International brands
Recommended : SimplyMeasured.com | Sysomos
10. Track Social Media Traffic
Tag all social media posts that link back to your website.
Create custom reports that segment traffic coming from social media & monitor monthly.
Measure Shares, Likes and Comments on your site content
Recommended Tools: Google Analytics | ShareThis.com